More Cheese Less Whiskers

This week on the More Cheese Less Whiskers podcast, we're continuing the conversation I had with my good friend James Schramko. Last week we focused on what was happening with James on that side of the planet; this week, I bring James up to speed on everything I've been doing. It was a great conversation, including piggybacking business models, measuring success, and... how to start a makeup busin...

Last year, for obvious reasons, I didn't get to visit Australia for my annual Breakthrough Blueprint, and a two weeks' stay in Manly. So, this week I'm catching up with my good friend James Schramko to compare our work routines, what our daily schedule looks like, how we're dealing with the changes of the last year , and what our plans look like for the future. It's always great to see what's on t...

Today on the More Cheese Less Whiskers podcast, we're talking with Mardi Boettcher from California. Mardi is embarking on a new adventure as a coach, and this is a perfect example of how all of the elements of the Before Unit perfectly fit in place. We went right through from selecting her target audience to getting people to raise their hand so she can build an audience of ideal prospects, and we...

Today on the More Cheese Less Whiskers podcast, we have a very special episode that I'm excited to share. One of the great joys in my life is my relationship with Jay Abraham. Jay and I have amazing, long conversations about marketing, philosophy, what's going on in the world, and this week I got to record one of these conversations for you. It's a great opportunity for you to listen in to the ide...

Today on the More Cheese Less Whiskers podcast, We're talking with Gordon Geraci, and if you are an ice cream lover, today is going to be a podcast for you! Gordon's from Cincinnati, Ohio, where he's invented what is he's calling the perfect ice cream bowl. He's very passionate about the product. He loves what he's created. I think it's a great idea, and we talked a lot about how to get the word o...

Today on the More Cheese Less Whiskers podcast, we're talking with Troy Royster, who owns a commercial maintenance cleaning company based in New York. They work in several States around New York, they've been in business for a long, long time, and Troy is an entrepreneur who's a student of the game! He has a long pedigree of taking action on all kinds of marketing ideas to build his business, and...

Today on the More Cheese Less Whiskers podcast, we're talking with Bill Flitter from Moraga, California, where he's very passionately involved in youth basketball, helping kids gain confidence. He sees this as the big thing basketball skills can really do for kids, so he's had a lot of involvement in various programs. Over the years, he's developed training protocols, he's got a great name for his...

Today on the More Cheese Less Whiskers podcast, we're talking with Charles Wallace from California. This is a great conversation because we dive into the idea of creating a program around all the things Charles has learned about elite performance from his +20 years as a football coach. As we talked, it became clear that Charles has a passion for coaching quarterbacks. They have a great opportunity...

Today on the More Cheese Less Whiskers podcast, we're talking with Jeremy Segal, a commercial photographer from up in Vancouver. He asked how do you stand out as a photographer, trying to stand out among all the other photographers, and get the attention of the agencies that are hiring to do photography for hotels and commercial photography work. So we spent the hour having a great conversation ab...

Today on the More Cheese Less Whiskers podcast, we're talking with Aaron Lester, all the way from the Philippines. Aaron helps personal trainers who work with people virtually, and one of the things we had a great conversation about is the idea of building your prototype. In order to scale something, you have to have a proof element and what I call the scale ready algorithm. So much of the frustra...

Today on the More Cheese Less Whiskers podcast, I'm going to share the last of a 3 part podcast series that Joe Polish and I did way back in Episode 12 of the I Love Marketing podcast, talking about the concept of the self milking cow. It's particularly relevant now because Dan Sullivan and Ben Hardy have just released their new book 'Who Not How' and this concept was the genesis of that idea. So...

Today on the More Cheese Less Whiskers podcast, I'm going to share part 2 of a 3 part podcast series that Joe Polish and I did way back in Episode 12 of the I Love Marketing podcast, talking about the concept of the self milking cow. It's particularly relevant now because Dan Sullivan and Ben Hardy have just released their new book 'Who Not How' and this concept was the genesis of that idea. So it...

Today on the More Cheese Less Whiskers podcast, I'm going to share part 1 of a 3 part podcast series that Joe Polish and I did way back in Episode 12 of the I Love Marketing podcast, talking about the concept of the self milking cow. It's particularly relevant now because Dan Sullivan and Ben Hardy have just released their new book ' Who Not How ' and this concept was the genesis of that idea. So...

Today on the More Cheese Less Whiskers podcast, we're talking with Gary Klaben, and Gary is a financial advisor from Chicago. Gary has a really great program of videos and education that employers can offer as a benefit to their employees, giving them access to real financial advice when they need it. He's put a lot into creating an app that provides all of these videos to employees to help them g...

Today on the More Cheese Less Whiskers podcast, we're talking with Rene Floyd from Perris, California, and Rene has a wonderful business helping people make their beautiful, curly, wavy hair look even better. Rene's a retired hairstylist who's developed her own products and methods to help people, and I love her single target market focus. She's got great products, and she has a great business, so...

Today on the More Cheese Less Whiskers podcast, we're talking with Stu Swineford from Boulder, Colorado, where they have an agency that helps nonprofit and purpose-driven businesses with their marketing. We had a great conversation about selecting and narrowing to a single target market. I love that they're crystal clear on who it is they want to work with, and we talked about how they can get mor...

Today on the More Cheese Less Whiskers Podcast, we're talking with another Canadian, Ginny Campbell. Ginny's a life coach who left a career in television production to pivot to do something that really suits her, and meets what she wanted for her late-career, and she's now able and equipped to help other women going through the same thing. She's built up a nice list of 2300 people who are paying a...

Today on the More Cheese Less Whiskers Podcast, we have a very special episode because I got to talk with my cousin, my second cousin, Lennette Palermo, from Canada. Lennette's a Six Sigma, business process specialist. She's starting a new consulting business to help entrepreneurs and business owners map and process their businesses. I love this kind of thinking because everything fits with what w...

Today on the More Cheese Less Whiskers Podcast, we're talking with Geoffrey Fullerton, all the way from Jamaica. Part of his business is as an affiliate for a particular service, and we had a really interesting conversation about his approach to finding people, then building and keeping a dedicated group of users who would benefit from the shrive he's promoting. It's really an 'After Unit' model o...

Today on the More Cheese Less Whiskers podcast, we're talking with return guest, Jeff Moore from California. He has been a longtime friend. He's been around since the very earliest days of the I Love Marketing podcast and was one of the early guests here on More Cheese Less Whiskers. Jeff had a lifetime of experience in the seafood business. If you ordered any kind of fish in a restaurant, it prob...

Today on the More Cheese Less Whiskers podcast, we have a very special podcast with John Paul DeJoria. You may recognize John Paul's name as the founder of the Paul Mitchell haircare brand and as a billionaire philanthropist. He's a super nice guy, and Joe Polish and I had a chance to speak with him on our I love marketing podcast. We've got to know him a little over the years. He came to speak at...

Today on the Listing Agent Lifestyle podcast, we're talking with Martin Zvolensky, all the way from Switzerland, and Martin has an incredible story. He moved to Switzerland and, through a series of events, ended up starting an eco-cleaning service, and we talked about the differentiation needed when you're doing something that provides intangible benefits. We had a great conversation about the kin...

Today on the More Cheese Less Whiskers podcast, we're talking with Kenny MacCarthy, all the way from the North Shore & Cape Ann area of Boston, Massachusetts. I've known Kenny for many years, he's a great friend, and we had a really good conversation about essentially becoming a media company. Kenny's a very successful, long-time realtor. He got a great business that's working well. He has an esta...

Today on the More Cheese Less Whiskers podcast, we're talking with Brandy Hart from Dallas, Texas, where she has a medspa that specializes in helping people with Botox, fillers, facials, and all things beauty. We had a really great conversation. They're a relatively new company, they're growing quickly and are really doing a great job of getting and building an enthusiastic clientele, so we talked...

Today on the More Cheese Less Whiskers podcast, we're talking with David Scott from Maryland. David's a personal trainer, he's been helping people for many years, and he has an audience he wants to serve of men in their 40's and 50's who are starting to, as he calls it, fend off father time. We talked a lot about the needs of people in this area. He already has a lead magnet that's gathering leads...