Money Secrets

Why Backing Yourself Matters More Than Being Right. Psst! Want to hear a money secret? In this episode of Money Secrets , Fi shares a juicy mindset shift that could transform the way you make financial decisions in your business: what if backing yourself matters more than always getting it “right”? If you’ve ever second-guessed a pricing change, spiralled after a spend, or stalled on a b...

There’s a lot of noise out there about what it really takes to make money in business—and much of it is built on outdated ideas or straight-up lies. So in this episode, we’re calling it out. Fi is joined in-studio by two powerhouse businesswomen—Nataleigh Elzein, founder of Pinch Studios, and Mia Fileman, founder of Campaign Del Mar —for a grounded and energising conversation about the true relati...

Too much marketing, not enough sales. Too much strategy, not enough messaging. Too much fluff, not enough clarity. Sound familiar? If you’ve ever felt like your business has all the right pieces, but you’re still not seeing the income (or impact) you want—this episode is for you. Today on Money Secrets, Fi is joined by two powerhouse businesswomen: Nataleigh Elzein, founder of Pinch Studios and ma...

Why Paying Yourself Makes Your Business Stronger (Right From the Start) Psst! Want to hear a money secret? In this episode of Money Secrets , Fi tackles one of the biggest myths in small business: “You shouldn’t pay yourself for the first two years.” If you’ve ever heard this advice and assumed it’s just how business works , it’s time to rethink everything. Fi breaks down why this mindset is...

  When you start seeing money as something that can grow from your ideas, skills, and connections, you open yourself up to a new level of financial freedom and success. Psst! Want to hear a money secret? In this episode of Money Secrets , Fi challenges one of the most common (and outdated) money beliefs we’ve all heard before: “Money doesn’t grow on trees.” If you’ve ever struggled with...

You’re Not Here to Be Affordable—You’re Here to Be Valuable Psst! Want to hear a money secret? In this episode of Money Secrets , Fi breaks down one of the biggest mindset shifts small business owners need to make: stop trying to be "affordable" and start focusing on being valuable. If you’ve ever worried about pricing yourself too high, felt pressure to compete with big businesses, or found...

Build Your Own Stage: The Story Behind Ripple Festival Want to know what really goes into creating a game-changing business festival? In this episode of Money Secrets, Fi is joined by her brilliant business bestie and co-founder of Ripple Festival, Mia Fileman, for a no-filter chat about the why behind this big, bold, beautiful idea. Ripple Festival isn’t just another business event. It’s a full-b...

The #1 Reason Businesses Fail (And How to Make Sure Yours Doesn’t!)  Psst! Want to hear a money secret? In this episode of Money Secrets, Fi unpacks one of the most important (but often misunderstood) financial truths in business: the difference between revenue, profit, and cash flow—and why understanding this could be the key to your long-term success. You’ve probably heard the phrase “Reven...

Selling and managing money are non-negotiable skills for business growth—and Joyce’s story is proof that you can learn to be comfortable with both. If you’ve ever hesitated to ask for money, struggled with pricing, or felt uncertain about managing your business finances, this episode is for you. Today on Money Secrets, we’re joined by Joyce Watts, founder of Tot Hot or Not and Bright Smart , and a...

Determine Your Value, Attract the Right Clients, and Get Paid What You Deserve Psst! Want to hear a money secret? In this episode of Money Secrets, Fi breaks down exactly how to price your products and services so you can charge what you’re worth, hit your revenue goals, and attract the right clients. With 25 years of experience working with small businesses, a background as a Chartered Accou...

It’s Okay to Want to Make Money –Shifting from Fear to Financial Confidence If you’ve ever felt unsure about your earning potential, anxious about managing money or held back by the belief that making money has to be hard, this episode is for you. Today on Money Secrets , we’re joined by Anucia Boer, a model, personal brand, content creator, and marketing brand consultant and business owner. After...

We’ve all heard the saying, “You have to spend money to make money.” But is it actually true? And more importantly, when does it actually work? Psst! Want to hear a money secret?  In this episode of Money Secrets, we’re unpacking the real truth behind this common business belief. Sometimes, strategic investments can fuel growth—but other times, they’re just expensive distractions. Unders...

When You Know How You'll Reach Your Financial Goals, They Suddenly Feel Possible. If you've ever felt overwhelmed by revenue targets, unsure how to price your services, or hesitant about making financial decisions, this episode is for you. Today on Money Secrets , we’re joined by Kate Forsyth , founder of Good Day Club —a business that has evolved from vintage event styling into bold, personalised...

Want to get the most out of your tax accountant? Listen up. In this episode of Money Secrets, we’re breaking down how to build a great working relationship with your tax accountant. If you’ve ever felt like you’re not getting what you need—or you’re not even sure what to ask—this one’s for you. As a former tax accountant turned money coach, Fi knows what makes a great accountant-client relationshi...

Taking Control of Your Finances If you've ever doubted your ability to manage money, struggled with financial confidence, or felt unsure about what you should be earning, this episode is for you. Today on Money Secrets , we’re joined by Jarrah Brailey , founder of Jampacked Agency , a digital marketing agency that helps businesses leverage the power of social media. Jarrah started her busines...

Update on Season 1 and not your typical BIG announcement In this special episode of Money Secrets , we’re taking you behind the scenes—sharing what’s happening with the podcast, what’s coming next, and revealing a major announcement! Season 1 Updates: We’re in the final stages of production, and we’ll bring back some of our amazing guests to share how their money and businesses have evolved since...

The Power of Letting Your Clients Decide for Themselves If you’ve ever hesitated before sending a proposal or second-guessed what a client is willing to invest in your product or service, this episode is for you. Today on Money Secrets , we’re joined by Nataleigh Elzein , marketer and video strategist at Pinch Studios. With a background in acting and production, Nataleigh is obsessed wit...

Rewire Your Money Mindset: The Thought Shift That Changes Everything Psst! Want to hear a money secret? The way you think about money is shaping the way you behave with money. And most of us are running on old, unhelpful money thoughts without even realising it. In this mini Money Secrets episode, we’re diving into how your brain is wired to keep you safe—not make you rich and what you can do...

The more money in your hands, the more positive impact on the world If you’ve ever felt conflicted about making money in your business or unsure about what to charge, this episode is for you. Today on Money Secrets, we’re joined by Renee Wallace , founder of Cultivate Assembly and a much-loved member of Good Money Club. A multi-passionate entrepreneur with deep roots in small business, creati...

Are you charging enough? The three-part pricing formula you need  Psst! Want to hear a money secret? Almost every female and non-binary business owner I’ve met is underpricing. Yep. If you’re feeling a little called out, you’re not alone. In this mini Money Secret episode, we’re diving into the three essential elements of pricing that go beyond just the numbers: Pricing as mathematics: H...

Success is Personal If you’re balancing caregiving responsibilities or redefining what success looks like for you, this episode is for you.   In this episode of Money Secrets, we hear from Jaye Heraud , founder of Stitch Strategy and a member of Good Money Club. Jaye is a seasoned marketing and operations consultant who helps small and medium businesses navigate their digital worlds, from web...

In this episode of  Money Secrets ,  Fi Johnston celebrates the unstoppable power of small businesses as the backbone of the Australian economy. Fi explores what defines a small business in Australia and why these enterprises deserve more recognition. Fi highlights the staggering impact of these 2.7 million small businesses, which employ 45% of the workforce and generate 35% of Australia...

We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business . In this podcast,  Money Secrets , host Fiona (Fi) Johnston —Chartered Accountant, small business advocate, and impact enthusiast—dives into the conversatio...

This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander la...