Money Secrets

Register to our free masterclass:   More Money. More Mission 30th July 2026 | 10am AEST (60 mins) | Zoom | All welcome. What if creating more impact starts with taking better care of yourself? Why do so many purpose-led business owners put their mission, clients, team, and business expenses ahead of their own financial wellbeing? In this episode of Money Secrets, Fi explores a pattern she has...

What if building wealth isn't just about what you know, but what you believe? Why do so many capable women still hesitate to invest, charge more, or trust themselves with money? In this episode of Money Secrets , Fi is joined by financial coach and Rapid Transformational Therapy practitioner Jan Morrison for a powerful conversation exploring the intersection of financial literacy, money mindset, a...

Free guide: How to Price Your Product or Service What money thoughts live rent free in your mind? A simple, powerful Money Psychology Exercise for you. In this special episode of Money Secrets, Fi shares a powerful guided exercise recorded during a recent Good Money Monday session inside Good Money Club as part of Money Psychology Week. We often hear that mindset matters when it comes to money, bu...

Free guide: How to Price Your Product or Service Pricing Strategy : In this episode of Money Secrets, Fi tackles one of the most important decisions every business owner makes: pricing. Drawing on 25 years of experience working with small businesses, Fi explains why undercharging is one of the most common mistakes she sees and how it can impact both profitability and growth. She unpacks the psycho...

In this episode of Money Secrets, Fi explores what it really takes to prepare a business for sale. Drawing on her experience as a chartered accountant, Fi shares what buyers are really looking for and why building a sellable business can benefit you long before you're ready to exit. From profitability and cash flow to systems, processes, brand strength, and founder dependency, she breaks down the...

In this episode of Money Secrets, Fi unpacks a challenge that catches many small business owners by surprise: the faster your business grows, the more cash it often needs. Drawing on her experience as a chartered accountant and money coach, Fi explains why growing businesses can find themselves running out of money even when sales are increasing. She breaks down the cash flow pressures faced by bo...

In this episode of Money Secrets , Fi unpacks one of the biggest mistakes small business owners make when trying to recruit staff: Assuming candidates are automatically excited about working for them. Drawing on her background in HR and years of experience supporting small business owners, Fi shares practical strategies for attracting great employees, improving your recruitment process, and positi...

In this episode of   Money Secrets , Fi shares a real behind-the-scenes story from planning the Ripple Retreat and how a frustrating customer experience sparked this episode about sales, communication, and the way small business owners make things harder for themselves. After trying to book a winery tour for a group retreat, Fi found herself receiving a $5,000 invoice before her que...

In this episode of Money Secrets , Fi breaks dives into something so many business owners experience: making money is not the same as having money . Even when revenue is strong, it’s common to still feel stressed, stretched, and unsure where the money is actually going. Fi explains why this happens, especially during busy or growth periods, and shares practical ways to manage your money...

This episode of Money Secrets looks at three Australian brands with business models that Fi absolutely loves, and why they work so well. These three businesses manufacture in Australia and are masters of communicating their unique value.  Fi unpacks what makes these businesses stand out, from how they design their products and choose their partners, to the way they build customer relatio...

The doors to Good Money Club are open right now.   You deserve your own Board of Directors, and you'll get that and more inside this community for women business owners.  Choosing the right business model is one of the most important decisions you’ll make in your business, yet it’s often the most overlooked. This podcast episode is from a live Good Money Club training session that we tho...

The doors to Good Money Club are open right now.  You deserve your own Board of Directors, and you'll get that and more inside this community for women business owners.  This episode is a practical reset on how to think about money in your business. Want a quick refresh of the best money advice we’ve shared so far? In this special remix edition of the Money Secrets podcast, Fi pulls toge...

The doors to Good Money Club are open right now.  You deserve your own Board of Directors, and you'll get that and more inside this community for women business owners.  Business isn’t linear. Neither is money. In this episode of Money Secrets , Fi challenges one of the most persistent myths in business: that success follows a neat, logical, step-by-step path. Drawing on 25 years as a Ch...

The doors to Good Money Club are open right now. If you want practical support to make more money and manage it well, now is the time to join. Women in business aren’t making enough money.  We need a different conversation this International Women's Day. In this episode of Money Secrets , Fi talks about something that doesn’t get said often enough: many women business owners simply aren’t mak...

Five ways to improve your cash flow — and stop money stress from ruining your business Poor cash flow is one of the biggest reasons small businesses go under — and it’s also one of the most stressful things to live with as a business owner. In this episode of Money Secrets , Fi breaks down five practical, proven ways to improve your cash flow , so you can stop feeling constantly on edge and start...

Growing vs. scaling your business — What’s the fifference (and why it matters) In this episode of Money Secrets , Fi tackles a question that comes up constantly in small business conversations — should you be growing your business, or scaling it? These terms are often used interchangeably online, but they mean very different things. And misunderstanding the difference can lead to unrealistic expec...

We created a free workbook to go with this podcast episode. Grab it here :) Before you market anything… listen to this In this episode of Money Secrets , Fi wraps up Part 4 of the four-part From Maybe to Yes  series — and she’s tackling one of the most avoided (and emotionally loaded) parts of business: following up your proposals . Most business owners pour their energy into attracting the l...

We created a free workbook to go with this podcast episode. Grab it here :) Before you market anything… listen to this. In this episode of Money Secrets , Fi continues Part 3 of the four-part From Maybe to Yes series — and this time, she’s diving into one of the most overlooked but high-impact parts of your sales process: your proposal . Most business owners treat proposals like an administra...

We created a free workbook to go with this podcast episode. Grab it here  :) Before you market anything… listen to this In this episode of Money Secrets, Fi continues Part 2 of the four-part From Maybe to Yes series. In this episode she’s diving into one of the most misunderstood, high-impact skills in small business: running a great discovery call. Most business owners treat discovery c...

We created a free workbook to go with this podcast episode. Grab it here :) Before you market anything… listen to this In this episode of Money Secrets , Fi kicks off a brand-new four-part series called From Maybe to Yes (Sales Sprint) , designed to help small business owners boost revenue with clarity, confidence, and strategy. This series begins with one of the most foundational topics: how to a...

From $10 a day to agency CEO: Jarrah Brailey on content, confidence & charging more In this episode of Money Secrets, Fi sits down with social media obsessed agency founder Jarrah Brailey from Jampacked Agency for a behind-the-scenes look at how content, strategy and clever engagement build online communities that make strong businesses.  From secretly setting up a Facebook...

Why you’re not making enough money — and how to fix it In this episode of Money Secrets, Fi breaks down something that if you’re not making enough money, it usually traces back to one of three things: - your pricing, - your business model, - or your money mindset. And the good news? Every one of these three areas is completely fixable. Drawing on 25 years of experience helping small business owner...

Stop guessing, start knowing: Kate Toon on money, mistakes & momentum In this episode of Money Secrets, Fi sits down with author, business mentor and digital marketing misfit Kate Toon   for a funny, frank, and very real conversation about money, risk, and what success actually looks like over the long haul. From tax debt and fear of being “eaten by cats” in retirement, to hitting seven f...

Manifesting for small business: how clarity + action create real results In this episode of Money Secrets , Fi lifts the veil on a topic that people often misunderstand: manifesting. But instead of the fluffy, magical thinking you might see on Instagram, Fi brings 25 years of real small-business experience and the neuroscience-backed approach that explains why manifesting works, and how to use it...

Turning Big Ideas into Reality In this episode of Money Secrets , Fi pulls back the curtain on the biggest project she’s ever brought to life:  Ripple Festival.  What began as a wild idea over coffee with her business bestie, Mia Fileman, became a full-scale celebration of small business, creativity, and community. Fi shares what it really took to transform an optimistic dream into a two...