Money Secrets

The $30,000 mindset shift every small business owner needs In this episode of Money Secrets, Fi digs into one of the biggest mindset and strategy gaps in small business: paying yourself properly. If you’ve ever caught yourself working hard but not seeing it reflected in your bank account, this one’s for you. Fi breaks down why obsessing over $30 subscriptions won’t move the needle, and how focusin...

Profit First, Cashflow Reality, and Trusting Yourself with Money Psst! Ever wondered what it’s really like inside Good Money Club? In this sneak peek episode  of Money Secrets , Fi gets real about the thing that breaks (and builds) small businesses: cashflow. If you’ve ever obsessed over cutting costs while quietly avoiding the bigger question:  how do I bring in more?  this insight...

The most misunderstood resource in small business: Time In this episode of Money Secrets , Fi dives into one of the biggest struggles small business owners face:  time. If you’ve ever said, “I just don’t have time to work on my business,” this one’s for you. Drawing from 25 years of experience working with small business owners, Fi shares why time is not just a resource but the most valuable...

Why naivety might just be the secret ingredient to big ideas In this episode of Money Secrets , Fi takes us behind the scenes of Ripple Festival , a two-day event born from an idea over coffee that’s grown into an impact led mission to celebrate small business in a way that feels nothing like a traditional conference. Fi reflects on what it really takes to bring big ideas to life, why na...

Software that is here to actually fit your business, thanks to Rounded. In this episode of Money Secrets, Fi sits down with Grant McCall — founder and Head of Product at Rounded , the beautifully simple accounting and invoicing app built specifically for Australian freelancers and sole traders. From teenage garage coder to UX-led product leader, Grant shares how he turned spreadsheet pain into a p...

Making more money starts with managing what you already have. The doors to Good Money Club are open now. In this episode of Money Secrets, Fi shares why learning to manage your money is actually the key to making more of it — and how simple systems like Profit First can transform your confidence, clarity, and pricing. So many small business owners think they need to be making more money before lea...

Money Problems for Women in Business The doors to Good Money Club are open now. In this episode of Money Secrets, Fi dives into the three biggest money problems she sees female small business owners struggle with every day, and how to overcome them. From the gender revenue gap to low confidence and a total lack of money strategy, Fi unpacks why these challenges exist, and how we can turn them arou...

How to Transition from Lower to Higher Prices In this episode of Money Secrets , Fi tackles one of the trickiest parts of growing a business: how to increase your prices while managing legacy priced clients. From the fear of losing existing clients to the challenge of attracting premium ones, Fi shares clear strategies for navigating the “messy middle.”  That transition period between what yo...

Setting Goals Isn’t About Predicting the Future In this episode of Money Secrets, Fi Johnston dives into why so many small business owners resist setting goals. And how a simple reframe can turn goal-setting into one of the most powerful tools in your business. From the fear of “what if I don’t hit it?” to the overwhelm of unpredictable, lumpy income, Fi shares why goals aren’t about perfectly pre...

When Women Talk Money, Everyone Wins In this episode of Money Secrets, Fi sits down with Jen Murnaghan from Digital Dandy  to explore the very real shift from 12 years of solo business into a values-aligned employed role — and the money skills that made it possible. From growing up with “we don’t talk about money” to learning to price, negotiate, and back herself, Jen shares how financia...

  Are you charging enough? The three-part pricing formula you need. Psst! Want to hear a money secret? Almost every female and non-binary business owner I’ve met is underpricing. If you think you might be undercharging, you’re not alone. In this mini Money Secret episode, we’re diving into the three essential elements of pricing that go beyond just the numbers. Pricing isn’t just about pickin...

Why Packaging Your Services Into Offers is a Game-Changer In this episode of Money Secrets , Fi Johnston unpacks the objections many service providers have about packaging their work, and makes the case for why three simple offers can transform the way you do business. From the fear that “every client and project is different” to the overwhelm of custom quoting, Fi shares why bespoke will send you...

15 Years of Peach: From an olive grove to today It’s part celebration, part business story, and part deep dive into the lessons learned over a 15-year entrepreneurial journey. In this episode, Fi Johnston takes you behind the scenes of Peach Business   from its unexpected origin in a windswept olive grove to the businesses, projects, and lessons that have shaped it. Fi shares the pa...

  What The Bear teaches us about small business It might sound like a TV review—but this episode is part strategy, part storytime, part love letter to The Bear (and its soundtrack). If you’ve ever wondered why running a business feels so intense—or how to do it with more intention—this episode will hit just right. Fi dives into one of her all-time favourite shows, The Bear , and breaks down t...

What do you really think about money? If you’ve ever felt like your mindset is holding you back—but you can’t quite put your finger on how —this episode is for you. In this special edition of Money Secrets , Fi shares a powerful guided exercise originally delivered inside Good Money Club to help members get to the root of their thoughts about money. And now, she’s sharing it with you. This isn’t a...

Is the economy impacting small business owners? Let’s talk about it. It’s the question on every founder’s mind—and in this solo episode of Money Secrets , Fi unpacks what she’s seeing across the small business landscape right now. Drawing on 25+ years of experience and conversations with members inside Good Money Club , Fi explores why the current economic climate is affecting some businesses more...

  Your business has an environmental impact — even if you're a service provider. 🌿 This week on Money Secrets , we’re talking about impact — one of our core themes inside Good Money Club — and how our businesses affect the environment. We often expect product and manufacturing businesses to shoulder the responsibility of sustainability, but service providers? We’re part of the picture too. I...

  Working harder won’t make you more money. If you’ve ever felt like you’re working all the time but still not making the money you want, this episode is for you. In this week’s episode, Fi gently but firmly challenges one of the most common beliefs small business owners carry: that the only way to make more money is to work even harder (spoiler: it's not). Instead, we’re talking about what r...

How to make business easier (yes, really). If you’ve ever felt like you’re working all the time but still not making the money you want — or like you’re constantly justifying your prices to your clients — this episode is for you. In this week’s episode, Fi is digging into a juicy (and often overlooked) part of business strategy: your business model. Because when you’re feeling stretched, stuck, or...

  Why your business model should come first If you’ve ever found yourself obsessing over Instagram strategy, stuck in a Dubsado vs. Moxie spiral, or spending hours automating tasks that  don’t seem to be making a difference , this episode is for you. In this week’s episode, Fi breaks down the real reason some businesses thrive while others stall — and spoiler alert: it’s not about market...

Feeling like your money mojo needs a reset? We’ve got you. Psst! If you've been second-guessing your pricing, avoiding your numbers, or wondering if making more money has to feel so hard — this episode is for you. In this special remix edition of the Money Secrets podcast, Fi shares 8 powerful mindset shifts and practical money truths to help you move forward with clarity and confidence. Think of...

Want to make more money in your business? Start here. Psst! Ever wondered what it’s really like inside Good Money Club? In this sneak peek episode, Fi shares 20 powerful minutes from one of our recent club sessions — “How to Make More Money” — to help you simplify your thinking, set realistic revenue goals, and start building real momentum in your business. Whether you're stuck in overth...

Wondering how to feel more in control of your money as a business owner? Start here. Psst! Want a quick refresh of the best money advice we’ve shared so far? In this special remix edition of the Money Secrets podcast, Fi pulls together 10 of the most powerful takeaways from past episodes — in one juicy, bite-sized, listen-anywhere episode. Whether you’re folding laundry, walking the dog, or d...

The surprising link between calm finances and confident business moves. If you’ve ever felt overwhelmed by the financial side of running a solo business—or like bookkeeping is something you’ll “figure out later”—this episode is for you. Today on Money Secrets, Fi is joined by Oliver Garside, co-founder of Rounded : the calm, clean, beautifully designed bookkeeping software made just for sole trade...

Think introverts can’t succeed in small business? Think again. Psst! Want to hear a money secret? In this episode of Money Secrets , Fi unpacks what it really means to be an introvert—and why the business world desperately needs more of them at the table. If you’ve ever felt like you’re “too quiet” or “not outgoing enough” to run a thriving brand, this one’s for you. From choosing the right m...