Modern Music Marketing

In this episode I talk to MMXVII on how he's built his music and YouTube career to pursue it full-time. Right now he has over 30,000 monthly listeners on Spotify and about 7,000 subscribers on YouTube. We cover his music marketing strategies, his music and YouTube journey, and techniques he's used to grow his YouTube channel. Video version: https://youtu.be/I6SHfnErb04 MMXVII YouTube channel: http...

In this episode of Modern Music Marketing I talk to Llynks, a music artist in the trenches building a music career from scratch. Currently she has 40,000 monthly listeners on Spotify, 2,300 subscribers on YouTube, 3,500 on TikTok and more on other platforms. A lot of music marketing people talk about 'building a community', but Llynks has actually done it and has some advice to share. Video Versio...

In this chat I talk to Ricky Tinez about how he grew his YouTube music channel of about 120,000 subscribers, how he ended up working in the music industry at Novation and what its like, as well as tips for other creators who would like to do what he does. Ricky is an awesome guy with incredible YouTube videos and great music, so make sure you check him out! Ricky's Channel: https://www.youtube.com...

In this episode I talk to The Anix (Brandon Smith) about his music career spanning 8 albums and multiple record labels such as Universal Records, Cleopatra Records and currently FiXT, his approach to merchandise and art creation, as well as his DIY attitude. We also talk about his brand that he's developed and about the marketing strategies he's had over the years.   Video Version: https://youtu.b...

In this episode of Modern Music Marketing Tom DuPree III and I talk about music marketing and Facebook Ads. Both Tom and I share a lot of videos on YouTube talking about music marketing, and both of us use Facebook Ads as the main way to promote our music. Here we share strategies and talk about what has and hasn't worked for us.   Video Version: https://youtu.be/dRBXB5p8i9k ►► Spotify Growth Mach...

Anup Sastry started doing drum videos on YouTube which got him a gig with Jeff Loomis on tour. Since then he's released music / recorded with Intervals, Skyharbor, Marty Friedman, Monuments and many more. He used his YouTube channel like a resume to attract potential clients, and it helped turn him into a professional musician. In this episode we talk about how it all went down and advice he has f...

Jesse Gillenwalters sells hundreds of CD's per month for his project Basic Printer and works at Indepreneur doing coaching and Facebook ad management for music artists. In this video we talk about how he got started at Indepreneur, what the most common pitfalls are for students working through their 'Buddy System', and what are some of the biggest challenges when it comes to music marketing from F...

A lot of artists and producers want to know how to make a living with music, and Benn Jordan (AKA The Flashbulb) has done exactly that. He has 145,000 monthly listeners on Spotify, 70,000 subscribers on YouTube, has been signed, toured, made music for TV & Film and also made music for commercials. In this video I got to pick his brain on how he did it and what advice he'd give other people who...

Battz grew to 287k TikTok followers, 1,100 YouTube subscribers, 6,100 Instagram followers and 1,400 Spotify followers 100% DIY in the past year (and only really taking it seriously for half that). On top of that he's cranking out 1 single per week going forward along with a music video, and for a while he was shooting all of his music videos on a 3 year old iPhone. I find his incredible work ethic...

In this episode I talk to Patrick Cc about how he got 1 million Spotify streams in 2 months, how he grew his YouTube channel, which music marketing strategies have worked and more! Patrick runs a YouTube channel where he talks about music, music marketing, music entertainment and does music review live streams - also he's just a cool guy. Check his channel out here: http://youtube.com/patrickcc Vi...

In this video I talk to Tommy Zee about how to make a living from music by making music for brands in advertisements. Tommy runs a company called Tommy Zee & Co where he's made music for brands like Nike, Google, Visa and more. He also teaches musicians how to get into this industry with his company Making Music For Brands. Tommy Zee & Co: https://www.tommyzee.co/ Making Music for Brands:...

In this episode Jesse Cannon and I talk about how record labels market music, Facebook ads vs other music marketing methods, and how indie artists can grow their fanbase. Jesse (aka Musformation on YouTube) has experience from working at major record labels, producing artists are major and indie labels, working with artists 1-on-1 and wrote the top rated music business book on Amazon. Video versio...

Xan Griffin has grown his Spotify monthly listeners to currently over 100,000, ORGANICALLY! Plus in the past he's hit highs of up to 500,000 monthly listeners, has a YouTube channel with about 30,000 subscribers, and has a successful presence all around the internet. In this episode we talk about how he did it. Video version: https://youtu.be/332M6eGbiME My Spotify Facebook Ads course: https://gen...

In this episode I talk to Adriel Rivera about how to grow your music YouTube channel, since he's grown his to about 13,000 subscribers! We talk about content type, how long it takes, and how to stand out. We also talk about music marketing topics, and general life stuff as well. Video Version: https://youtu.be/YMcT80cLFzw Book a consultation: https://andrewsouthworth.youcanbook.me/ Spotify Faceboo...

In this episode I talk to Courtney Hawkins about how to be a musician on YouTube. Courtney has an AWESOME YouTube channel doing music production and making beats, and has been featured by Native Instruments several times over the years. We talk about her path on YouTube, and what artists thinking about getting into YouTube could do to succeed. Video version: https://youtu.be/l9sGlv9eZsw Get exclus...

Is TikTok for musicians? Well, music creator Daniel Wall managed to grow his music TikTok channel to 400,000 followers, so i'd say the answer is yes. We talk about how how many videos it took, what types of content worked, how he promotes his music on TikTok, and his plans if TikTok gets banned.   Video Version: https://youtu.be/D_PqnXGCzd8

In this episode I chat with Mike Sarge about social media for music artists, branding for music artists, why music blogs are still important, and other music marketing tactics. Mike Sarge is an artist, but he also has an awesome YouTube channel sharing his knowledge of music marketing - if you like my channel you'll love his! Video version: https://youtu.be/8v_3W6FT9jc Mike Sarge: https://www.yout...

In this episode I chat with Noir Et Blanc Vie about being a music YouTuber, how to play the YouTube game, how sponsored videos can work, and how to diversify your music income. We also talk about synthesizers and other fun stuff along the way! If you aren't familiar with Noir Et Blanc Vie, he has one of my favorite YouTube channels so be sure to check him out.   Video version: https://youtu.be/2Wy...

In this episode Ashley K. Stoyanov from #WomenCrush Music gives music promotion tips and advice for how artists can build a community around their music. She's worked at PR agencies, record labels, helps businesses with community building, and founded #WomenCrush Music. Her approach to music promotion is entirely organic, without advertisements, focusing on making connections, engaging fans organi...

In this episode Adameant and I talk largely about how to start a music business, how to monetize the skillset you have with your music, how to invest in music gear and a home studio, and many other related topics. While Adameant is relatively new to the music scene, he's setting himself up for longterm success and I thought you could learn a lot hearing about what his approach is.   Video Version:...

In this episode we'll study the Good Mythical Morning brand, and draw some parallels to things you could implement in your music brand. GMM has an INCREDIBLY powerful brand, and I consider them to be geniuses at branding and content creation, which is why I chose them for this brand analysis. From their name, to their content strategy, to their merch, GMM does an amazing job at sucking you into th...

In this episode of Modern Music Marketing I discuss music promotion strategies with Matt Pelosi from Cyber PR. Matt is a music producer, but he does music marketing for a living, specializing in ad strategies and social media management for artists.   Video Version: https://youtu.be/fnwCDDYEswQ   Interview on Cyber PR's channel: https://www.youtube.com/watch?v=EWXeT... Learn more about CyberPR: ht...

Young L3X is an independent hip-hop artist that makes a full time living with Spotify and Apple Music streaming revenue! He doesn't play shows, and makes minimal income from merch - so its essentially all just streaming which is incredible. Facebook ads were a core part of his success, and he's managed to build up to 280,000 monthly listeners on Spotify alone as of me writing this. Video Version:...

In this episode I talk about the most important metrics and features on YouTube to grow your channel. Believe it or not, it's not all about keywords (it hasn't been since like 2012). The most important thing is the thumbnail, followed by the title. You want people to click your video, and watch the whole thing, and then get to the end-screens and watch another video.    My YouTube channel: https:/...

A lot of artists want to know how to make a living with music, so in this episode I talked with BigJerr (Scarlit), who makes a full time living teaching music production. He's an Ableton Certified Trainer, teaches at Icon Collective, has courses with Evenant, Warp Academy, and Academy FM, does one-on-one coaching and also does client mixing/mastering/remixing work. Video version:  https://youtu.be...