Genera Studios
Modern Music Marketing
Modernize your music marketing and explore the behind the scenes of what it takes to succeed in the music industry. Join our host, Andrew Southworth, to learn how to invest in yourself & grow your music business from speaking with people doing cool things in the music industry.
Author
Genera Studios
Category
Podcast website
Latest episode
Mar 20, 2026
Where to listen?
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Episodes
From 0 to 50k Spotify Monthly Listeners in 1 Year feat. Forest Slater 05.05.2025 26:00
In this video I talk to Forest Slater about how he grew from zero to 50,000 monthly listeners on Spotify with a modest ad budget. Link to Forest Slater's music . 🚀 Spotify Growth Machine Course 🏆 Hire us to run your ads 🌍 Best website / store / funnels for music artists (get your 14-day FREE trial!) 👥 Fan Growth Machine Course 🎬 YouTube Growth Machine Course 🧑💻 Consultations 📰Join the FRE...
28 Years of Music Marketing Advice In 1 Video feat. Ariel Hyatt (CyberPR) 03.05.2025 26:10
Ariel Hyatt is the founder of CyberPR who has been helping artists get heard for 28 years. We talk about artist branding, social media strategies, the current landscape of touring, AI's place in music and more. Check out CyberPR here . 🚀 Spotify Growth Machine Course 🏆 Hire us to run your ads 🌍 Best website / store / funnels for music artists (get your 14-day FREE trial!) 👥 Fan Growth Machine...
Artist Branding & Coaching Superstars feat. Wendy Parr 19.03.2025 26:08
Wendy Parr is a holistic vocal coach with 20 years of experience working with big name artists, and she's won a Grammy for her songwriting work. Many music industry vets hail Wendy as ‘The Artist’s Secret Weapon’. Wendy Parr's Blueprint Course . 🚀 Spotify Growth Machine Course 🏆 Hire us to run your ads 🌍 Best website / store / funnels for music artists (get your 14-day FREE trial!) 👥 Fan Growt...
TikTok Expert Exposes The Algorithm feat. Taran Gray 18.03.2025 30:03
In this video Taran Gray and I talk about how artists can make money from music without relying on streams, and how to capitalize on the TikTok algorithm. Taran is a TikTok content specialist managing content for Yamaha and other popular brands, and he runs a content marketing agency called Social Play Digital . 🚀 Spotify Growth Machine Course 🏆 Hire us to run your ads 🌍 Best website / store /...
Taylor Swift's Former Manager Rips Apart My Band's Instagram - feat. Rick Barker 14.03.2025 37:05
In this video Rick Barker (Taylor Swift's former manager) rips apart my band's Instagram, and shows me how to automate fan growth on Instagram. Get lifetime access to Instachamp Platinum here . 🚀 Spotify Growth Machine Course 🏆 Hire us to run your ads 🌍 Best website / store / funnels for music artists (get your 14-day FREE trial!) 👥 Fan Growth Machine Course 🎬 YouTube Growth Machine Course 🧑...
Making Money From Presets and Sample Packs feat. Agent Method 12.03.2025 1:20:04
In this video I chat with Agent Method about being a professional sound designer and composer, getting paid to make presets, sample packs and more. Links from Agent Method - ChatGPT4 Contract Guru Serum Survival Pack More Info 🚀 Spotify Growth Machine Course 🏆 Hire us to run your ads 🌍 Best website / store / funnels for music artists (get your 14-day FREE trial!) 👥 Fan Growth Machine Course 🎬...
How To Grow Your Fanbase with Giovanni Bottan (Smart Noise) 31.05.2024 59:20
In this episode I talk to Giovanni Bottan, the founder of Smart Noise, about how artists can grow their fanbase. We talk about ad tactics, other music marketing methods and how Smart Noise can help. Check out Smart Noise 🚀 Spotify Growth Machine Course 🏆 Hire us to run your ads 🌍 Best website / store / funnels for music artists (get your 14-day FREE trial!) 👥 Fan Growth Machine Course 🎬 YouTu...
How To Make It In Music feat. Ben Patterson 11.12.2023 1:02:39
In this episode Ben Patterson, president of Downtown Artist & Label Services, and I talk about music marketing, the industry, Spotify's changes and more! 🚀 Spotify Growth Machine Course 🏆 Hire us to run your ads 🌍 Best website / store / funnels for music artists (get your 14-day FREE trial!) 👥 Fan Growth Machine Course 🎬 YouTube Growth Machine Course 🧑💻 Consultations ⌨️ Chat in the com...
Music Marketing For Major Record Labels feat Cassie Petrey 14.11.2023 47:16
In this episode I spoke with Cassie Petrey, founder of Crowd Surf , who has worked on marketing campaigns for Backstreet Boys, Camila Cabello, Paramore and more! 🚀 Spotify Growth Machine Course 🏆 Hire us to run your ads 🌍 Best website / store / funnels for music artists (get your 14-day FREE trial!) 👥 Fan Growth Machine Course 🎬 YouTube Growth Machine Course 🧑💻 Consultations ⌨️ Chat in the...
Organic Music Marketing feat. Anthony Pacheco 11.11.2023 58:34
In this episode Anthony Pacheco from Simpl and I talk about using organic social media content and ads to market your music. 🚀 Spotify Growth Machine Course 🏆 Hire us to run your ads 🌍 Best website / store / funnels for music artists (get your 14-day FREE trial!) 👥 Fan Growth Machine Course 🎬 YouTube Growth Machine Course 🧑💻 Consultations ⌨️ Chat in the community (FREE) 🎤 Modern Music Mar...
Six Figure Music Income & Sync Licensing feat. Eric Copeland (Make Music Income) 10.10.2023 1:09:53
Making a six figure income with music, sync licensing, micro licensing and royalty collection with Eric Copeland of Make Music Income and Hello Composers . 🚀 Spotify Growth Machine Course 🏆 Hire us to run your ads 🌍 Best website / store / funnels for music artists (get your 14-day FREE trial!) 👥 Fan Growth Machine Course 🎬 YouTube Growth Machine Course 🧑💻 Consultations ⌨️ Chat in the commu...
700k Spotify Monthly Listeners in 9 Months feat. Tia Tia & Ryan McMahone 20.09.2023 1:00:53
Tia Tia & Ryan McMahon have written songs for Justin Bieber, Walk The Moon, Sabrina Carpenter, The Chainsmokers and more. They've managed to get to 700k monthly listeners on Spotify in about 9 months on their artist projects. Tia Tia | Beachcrimes 🚀 Spotify Growth Machine Course 🏆 Hire us to run your ads 🌍 Best website / store / funnels for music artists (get your 14-day FREE trial!) 👥 F...
How Music Artists Go Viral on Social Media feat. Next Step Talent (Temima Shames) 15.08.2023 59:04
Temima Shames is the founder of Next Step Talent - a full service management company and digital brand consulting agency for content creators and music artists. Her team has generated over 6 billion YouTube views, debuted an album at #7 on Spotify charts and won TikTok's biggest POV star. Next Step Talent: https://www.nextsteptalent.co/ Watch the YouTube version: https://youtu.be/rUAdXOX8kfk 🚀 Sp...
Music Marketing with Facebook Ads feat. Kyle The Ally 08.08.2023 58:47
In this episode Kyle Markland and I talk about marketing your music with Facebook ads, how to get a better cost per conversion, how artists should think about risk and more! Video Version: https://youtu.be/7jbEaJtggq8 🚀 Spotify Growth Machine Course 🏆 Hire us to run your ads 🌍 Best website / store / funnels for music artists (get your 14-day FREE trial!) 👥 Fan Growth Machine Course 🎬 YouTube...
30 MILLION Spotify Streams Per Week feat. Alternate Side 05.07.2023 1:03:34
Evange Livanos and Zack Zarrillo own a full service music management company called Alternate Side that rakes in over 30 million Spotify streams per week. They manage artists like Caveton, Erra, Fit For A King, Chelsea Grin, guccihighwaters and many more. They do a lot more than just streaming, they support their artists touring and helping them build their music career into a thriving business. V...
250,000 Spotify Monthly Listeners in 2 Years feat. Chaitha 03.07.2023 56:19
In this episode of Modern Music Marketing I talk to Chaitha about how he grew his Spotify to 250,000 monthly listeners in only 2 years. We talk about Facebook ads, playlisting and his journey as an artist. Video Version: https://youtu.be/13agoStRA4I 🚀 Spotify Growth Machine Course: https://learn.generastudios.com/spotify-growth-machine 🏆 Hire us to run your ads: https://www.forbidmedia.com/ 🌍...
Growing to 237,000 YouTube Subscribers feat. Trey Xavier 16.06.2023 1:55:44
Trey Xavier started as a writer at the blog Gear Gods, grew their YouTube channel to 237k subscribers and then purchased the brand from his employer. In this video we talk about that journey, what its like owning a music blog and other music industry secrets. Video Version: https://youtu.be/brRRbVgJ418 Trey's channel: https://www.youtube.com/@treyxaviermusic 🚀 Spotify Growth Machine Course: https...
10k Streams in 6 Weeks for FREE feat. All About Helping 07.06.2023 55:27
In this episode Ayaz Hussain & I talk about how artists can promote their music for free using social media. We also discuss ad strategies, and how artists can make money with brand deals on their platforms. Video Version: https://youtu.be/Ao4OAXsp4Yc Learn more about Ayaz here: https://www.allabouthelping.co.uk 🚀 Spotify Growth Machine Course: https://learn.generastudios.com/spotify-growth-m...
The Full Story of SubmitHub with Jason Grishkoff 05.05.2023 1:36:23
SubmitHub is a platform that connects music artists with curators. Jason Grishkoff is the founder of SubmitHub and in this video we have a chat about the platform and how music artists can use it to grow their fanbase. Get 10% off SubmitHub here: https://www.submithub.com/coupon/andrewsouthworth Video Version: https://youtu.be/RD96FiHbZwo Get 10% off Moonstrive Media with coupon code ANDREWSOUTHWO...
1 Million Monthly Listeners on Spotify feat. Smart Music Business 03.05.2023 55:07
Manafest (Chris Greenwood) has about 1 million monthly listeners on Spotify, has been signed to multiple record labels and has sold tens of thousands of albums. In this interview we talk about how he did it and how you can too! Video Version: https://youtu.be/84dPn2tPEjc ►► Spotify Growth Machine Course: https://learn.generastudios.com/spotify-growth-machine ►► Hire us to run your ads: https://w...
$100k Online Music Income with Adam Ivy 26.04.2023 46:29
Adam Ivy built a six figure online income with his music, and built a YouTube channel with 300k subscribers sharing how he did it. In this episode we talk organic content strategy and music business development. Join the Sell Music Masterclass 4.0 here: https://www.sellmusicmasterclass.com/a/2147536211/BYzxQV3F Video Version: https://youtu.be/wl-QcJ9O4sw ►► Spotify Growth Machine Course: https://l...
Making A Living In The Music Industry with Venus Theory 05.04.2023 1:08:49
Venus Theory makes a living as a sound designer / music producer and YouTube creator with over 200k subscribers. Companies hire him to make presets, samples, and sample libraries for their products, or to compose music or create sound effects for their visual media. In this episode of Modern Music Marketing he shares how he did it and how you can too. Video Version: https://youtu.be/iA5jUCIGBlo Hi...
How Music PR Works feat. Jon from Two Story Melody 23.03.2023 1:43:31
Ever wonder how PR works for music, when you should use it, and how it helps? Jon Anderson from Two Story Melody runs a music review blog and has also done a lot of work in the world of PR and music marketing. In this episode we talk about all that and more. Video Version: https://youtu.be/WcxxTcG7g38 ►► Spotify Growth Machine: https://learn.generastudios.com/spotify-growth-machine ►► YouTube Grow...
Journey to 1 Million Spotify Streams feat. Alex Bochel 20.03.2023 50:03
In this episode I talk with Alex Bochel about how he used Facebook ads to get over 1 million streams on Spotify and grow his own network of Spotify playlists. Video Version: https://youtu.be/yjmfKDvl9g0 Book a call with Alex here: https://generastudios.com/pages/consulting ►► Spotify Growth Machine: https://learn.generastudios.com/spotify-growth-machine ►►Best website / funnel builder for music ar...
Helping Artists Get Heard feat. Dorian Perron from Groover.Co 03.09.2022 1:20:01
In this video I chat with Groover co-founder Dorian Perron about how their platform works, how Groover differs from the competition and paths artists can take to get their music heard. Get 10% off on Groover with code ANDREWGROOVERVIP -> https://groover.co/ Watch Video Version: https://youtu.be/_62jXfl5w2U ►► Spotify Growth Machine Course: https://learn.generastudios.com/spotify-growth-machine...
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