Genera Studios
Modern Music Marketing
Modernize your music marketing and explore the behind the scenes of what it takes to succeed in the music industry. Join our host, Andrew Southworth, to learn how to invest in yourself & grow your music business from speaking with people doing cool things in the music industry.
Author
Genera Studios
Category
Podcast website
Latest episode
Mar 20, 2026
Where to listen?
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Episodes
Spotify Executive Explains How Spotify ACTUALLY Works feat. Sam Duboff 20.03.2026 53:31
In this interview I talk with Sam Duboff, the Global Head of Marketing & Policy at Spotify, about how Spotify royalties work, why they imposed a 1,000 stream monetization threshold, how they're handling AI music and much more. 🏆 Hire us to run your ads 🚀 Spotify Growth Machine Course 🌍 Best website / store / funnels for music artists (get your 14-day FREE trial!) 👥 Fan Growth Machine Cou...
How Music Artists Get Heard feat. Jesse Cannon 28.02.2026 1:16:21
In this episode I talk to Jesse Cannon about how artists can get their music heard, and his amazing 30+ year journey working in the music industry. Jesse's YouTube channel: https://www.youtube.com/@Musformation My .4 Cents Podcast: https://www.youtube.com/@MyPoint4Cents 🏆 Hire us to run your ads 🚀 Spotify Growth Machine Course 🌍 Best website / store / funnels for music artists (get your 14-day...
From YouTuber to Touring Artist feat. Keyan Houshmand 15.01.2026 55:01
In this episode I talk with Keyan Houshmand - a guitarist that built an online audience of nearly 200k followers, 15 million views on YouTube alone, and who made the gap to playing shows with artists like Animals As Leaders, I Built The Sky and more. Keyan's Channel 🏆 Hire us to run your ads 🚀 Spotify Growth Machine Course 🌍 Best website / store / funnels for music artists (get your 14-day FREE...
Running a 7-Figure Record Label with James Rhodes of FiXT Records 08.01.2026 48:07
In this video I talk to James Rhodes, the president of FiXT Records. We talk about what it's like running a label, what revenue sources are most important for them and how they approach marketing their artists. Check out FiXT and FiXT Academy: https://fixtmusic.com https://fixtacademy.com 🏆 Hire us to run your ads 🚀 Spotify Growth Machine Course 🌍 Best website / store / funnels for music artist...
How Noah Kellman Grew to 200k Subscribers on YouTube 30.12.2025 42:44
In this episode I spoke with Noah Kellman, a jazz piano player that grew to 200,000 subscribers on YouTube and makes a living in the music industry. Watch more of Noah here . 🏆 Hire us to run your ads 🚀 Spotify Growth Machine Course 🌍 Best website / store / funnels for music artists (get your 14-day FREE trial!) 👥 Fan Growth Machine Course 🎬 YouTube Growth Machine Course 🧑💻 Consultations...
How Indie Artists Can Grow Without A Team feat. Goshfather 24.10.2025 38:21
In this episode I talk with Goshfather about how he went from almost quitting music to 50k monthly listeners, playing EDC, being an Insomniac radio host and more in under 2 years. Follow Goshfather here . 🏆 Hire us to run your ads 🚀 Spotify Growth Machine Course 🌍 Best website / store / funnels for music artists (get your 14-day FREE trial!) 👥 Fan Growth Machine Course 🎬 YouTube Growth Machin...
After Mastering 16,000+ Albums, Here's His Advice For Artists feat. Alan Douches 14.10.2025 36:05
In this episode I chat with Alan Douches, a Grammy award winning mastering engineer with over 16,000 credits to his name and founder of West West Side Music. Alan Douches website . 🏆 Hire us to run your ads 🚀 Spotify Growth Machine Course 🌍 Best website / store / funnels for music artists (get your 14-day FREE trial!) 👥 Fan Growth Machine Course 🎬 YouTube Growth Machine Course 🧑💻 Consultat...
How To Find Real Fans That Come To Shows feat. Mark Roberge 17.09.2025 41:43
In this episode I talk to Mark Roberge about how artists can grow their fanbase, get more fans to shows, sell more merch, and how he promotes his band back from the Myspace days to now. Check out FanFlowy: https://www.makeourmusic.com/andrew_fanflowy 🏆 Hire us to run your ads 🚀 Spotify Growth Machine Course 🌍 Best website / store / funnels for music artists (get your 14-day FREE trial!) 👥 Fan...
Why Music Quality STILL Matters For Music Marketing feat. The Online Recording Studio 03.09.2025 31:15
In this episode I talk to Joe Wadsworth from The Online Recording Studio about the importance of song quality, how artists are making money with their music and how an online recording studio works. Free 20 minute song feedback session + $100 of TORS credit: https://geni.us/XgGwNm 🏆 Hire us to run your ads 🚀 Spotify Growth Machine Course 🌍 Best website / store / funnels for music artists (get y...
Are CDs and Vinyl the Future of Music? feat Rob Bach (Spinney Media) 22.08.2025 39:33
Is physical media back? Rob Bach, formerly of Virgin Megastores, Amazon and CD Baby, talks about the value of physical media for music artists and how artists can get into it without the hassle of dealing with shipping. Check out Spinney Media (use coupon code 'SOUTHWORTH' for 25% off!): https://geni.us/SpinneyMedia 🏆 Hire us to run your ads 🚀 Spotify Growth Machine Course 🌍 Best website / stor...
How Michael Walker Helped Make Indie Music Artists Over $12 Million 13.08.2025 28:13
Michael Walker got over 24 million streams with his band Paradise Fears, but now with his company Modern Musician he's helped indie music artists make over $12 Million in revenue. My interview on the Modern Musician Podcast 🏆 Hire us to run your ads 🚀 Spotify Growth Machine Course 🌍 Best website / store / funnels for music artists (get your 14-day FREE trial!) 👥 Fan Growth Machine Course 🎬 Yo...
Advice From A Label Founder with 200+ Artists feat. Jimmy Mikaoui 30.07.2025 35:07
Jimmy Mikaoui co-founded Marathon Music Group, which has a roster of 200+ artists including Courtney Barnett and Afro B. He sits on the board of multiple music tech companies such as Mahogany, SongTools Web3 Music Association and more. Jimmy Mikaoui's website 🏆 Hire us to run your ads 🚀 Spotify Growth Machine Course 🌍 Best website / store / funnels for music artists (get your 14-day FREE trial!...
From Discovering Lady Gaga to Spotify Executive feat. Troy Carter (Venice Music) 22.07.2025 52:53
Troy Carter discovered Lady Gaga, managed John Legend, Nelly, Meghan Trainor, Eve and many more. Then he became Global Head of Creator Services at Spotify. Nowadays he helps independent artists through his innovative distribution platform Venice Music, and he's here in this episode to give you advice on your music career. Venice Music Venice Community Troy Carter IG 🏆 Hire us to run your ads 🚀 S...
Music Ad Tips YOU Need (From A Profitable Record Label) feat. spiration music 08.07.2025 32:04
In this interview I have a chat with Alex Bochel, who runs a profitable record label called spiration music by running Meta ads for music marketing. spiration Demo Submissions 🧑💻 Consultations w/ Alex or me Alex's YouTube Videos 🏆 Hire us to run your ads 🚀 Spotify Growth Machine Course 🌍 Best website / store / funnels for music artists (get your 14-day FREE trial!) 👥 Fan Growth Machine Cour...
How Music Sync Licensing REALLY Works feat. Chris SD 20.06.2025 40:38
Looking to get sync placements for your music? Chris SD has helped countless indie artists get their music placed in TV, Film and Ads. Chris SD Links: https://syncsongwriter.com https://sundownsessionsstudio.com 🏆 Hire us to run your ads 🚀 Spotify Growth Machine Course 🌍 Best website / store / funnels for music artists (get your 14-day FREE trial!) 👥 Fan Growth Machine Course 🎬 YouTube Growth...
How An Artist Dropped by Sony Made $250k Selling Music NFTs feat. Sammy Arriaga 11.06.2025 30:46
Sammy Arriaga is a country / Latin artist that was dropped by Sony, grew to 1 Million Spotify streams per month organically and made over $250k selling music NFTs. In this interview we talk about how he did it. Sammy's site: https://www.sammyarriaga.com/ 🚀 Spotify Growth Machine Course 🏆 Hire us to run your ads 🌍 Best website / store / funnels for music artists (get your 14-day FREE trial!) 👥...
From Zero to Full Time Music Creator in 2 Years feat. PLV Music 30.05.2025 30:29
In this interview PLV Music (Aurelie) and I talk about how she went from no knowledge of music to a full time producer in less than 2 years, while being entirely self-taught. PLV on YouTube PLV Site 🚀 Spotify Growth Machine Course 🏆 Hire us to run your ads 🌍 Best website / store / funnels for music artists (get your 14-day FREE trial!) 👥 Fan Growth Machine Course 🎬 YouTube Growth Machine Cour...
Meet The Guy Fighting Fraud On Spotify feat. Beatdapp's Andrew Batey 24.05.2025 35:42
Andrew Batey is the founder of Beatdapp, the company that does fraud detection for Spotify and all other DSPs. In this interview we talk about how music fraud works. Andrew Batey LinkedIn Andrew Batey IG Beatdapp Site 🚀 Spotify Growth Machine Course 🏆 Hire us to run your ads 🌍 Best website / store / funnels for music artists (get your 14-day FREE trial!) 👥 Fan Growth Machine Course 🎬 YouTube...
The Easiest Way To Get Spotify Playlist Placements feat. SongTools Founder 21.05.2025 47:24
In this interview I talk to Danny Garcia, a music marketing expert and CEO of SongTools, a tech platform that simplifies music marketing for creators and companies, helping over +1.5 million songs get discovered worldwide. Try SongTools here. For 60% off playlisting: SOUTHWORTH60 For 10% off IG ads: SOUTHWORTH10ADS 🚀 Spotify Growth Machine Course 🏆 Hire us to run your ads 🌍 Best website / store...
How Ryan Shuck Sold 3,000,000+ Albums (and 400+ Million Streams) 19.05.2025 59:44
Ryan Shuck is a platinum selling musician and co-founder of Orgy, Julien-K and Dead by Sunrise. He was the lead singer of Adema and has writing credits with Korn. In this interview he talks about his journey and how being a major label artist compares to being an independent artist. JULIEN-K OFFICIAL WEBSITE FRAME|WORK OFFICIAL WEBSITE 🚀 Spotify Growth Machine Course 🏆 Hire us to run your ads 🌍...
How Music Law & Music Royalties ACTUALLY Work feat. Ryan Schmidt 17.05.2025 50:46
In this interview Ryan Schmidt and I talk about music law, how artists and labels can protect themselves and how music royalties ACTUALLY work in language anyone can understand. Ryan's Website Ryan's IG 🚀 Spotify Growth Machine Course 🏆 Hire us to run your ads 🌍 Best website / store / funnels for music artists (get your 14-day FREE trial!) 👥 Fan Growth Machine Course 🎬 YouTube Growth Machine...
How Artists Make It In The Music Industry feat. Johannes Formella 14.05.2025 33:23
Johannes Formella has toured internationally, worked at Warner Music and Universal Music and is an expert in flow states in music. In this video we talk about how artists can make it in the music industry and how to maximize your creative output. Music Flow Zone Music Flow Formula 🚀 Spotify Growth Machine Course 🏆 Hire us to run your ads 🌍 Best website / store / funnels for music artists (get y...
How This Artist Grew 2,000,000 Spotify Listeners Using ONLY Ads (Jend) 12.05.2025 36:55
Jend (Nico) was able to grow to 2 million monthly listeners on Spotify using Meta ads. When we filmed this video he had 1.8 million, but at the time of upload he has 2 million! Jend Blueprint Jend Spotify 🚀 Spotify Growth Machine Course 🏆 Hire us to run your ads 🌍 Best website / store / funnels for music artists (get your 14-day FREE trial!) 👥 Fan Growth Machine Course 🎬 YouTube Growth Machin...
What Happens When Your Song Is Featured On Netflix 09.05.2025 35:43
Eric Copeland (Make Music Income) got his song placed in hit Netflix show 'Love Is Blind' - what happened to his Spotify afterwards? Check out Eric's channel here . 🚀 Spotify Growth Machine Course 🏆 Hire us to run your ads 🌍 Best website / store / funnels for music artists (get your 14-day FREE trial!) 👥 Fan Growth Machine Course 🎬 YouTube Growth Machine Course 🧑💻 Consultations 📰Join the...
Unexpected Revenue Streams for Musicians feat. Tonya Lawson 07.05.2025 26:14
Dr. Tonya Lawson is a musician, blogger and passive income specialist. In this video we talk about diversifying your income streams, SEO for musicians, building a music studio and more! Tonya's Website: https://tonyalawson.com/ Tonya's FREE 5 Days to Ranking Challenge . 🚀 Spotify Growth Machine Course 🏆 Hire us to run your ads 🌍 Best website / store / funnels for music artists (get your 14-day...
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