Mobile Dev Memo Podcast

My guest on this week's episode is Eran Friendinger , the CTO and Co-Founder of Voyantis , an advertising optimization platform that calculates user-level predicted LTV in real time for targeting and conversion improvements. The topic of our discussion is conversion optimization and customer lifetime value. Among other topics, we talk about: The primary pitfalls that marketing teams encounter...

My guest on this week's episode of the Mobile Dev Memo podcast is David Philippson . David is the CEO of Dataseat , a mobile DSP that uses contextual signals for targeting and which was acquired by the Verve Group in 2022. Before Dataseat, David was the founder of AdX, the first mobile attribution platform. I originally invited David to the podcast to discuss the significance of the soon-to-be...

My guest on this episode of the Mobile Dev Memo podcast is Matthew Kanterman , a respected gaming analyst who spent 8 years at Bloomberg covering companies in the interactive entertainment space, and who also spent time at Roundhill Investments covering the Metaverse. I invited Matthew onto the podcast to consider the prospects for mobile gaming in 2024. In the episode, among other things, Matt an...

In this episode of the Mobile Dev Memo podcast, I speak with Alan Chapell , an attorney who specializes in digital privacy through his law firm and consultancy, Chapell & Associates . In the episode, Alan and I discuss, among other things: - The current state of a potential national privacy law in the United States; - What role, if any, the FTC can have in regulating digital privacy; - Google&...

My guest on this episode of the Mobile Dev Memo podcast is  Mikołaj Barczentewicz , a law professor at, and the research director of, the Law and Technology Hub at the University of Surrey in the United Kingdom. Mikolaj is an expert on European data privacy law and this is his fourth time appearing on the podcast: in previous episodes, we discussed the European digital privacy environment broadly...

My guest on this episode of the podcast is Ben Savage , who works at the intersection of advertising and privacy at Meta. Ben is Meta's representative to the W3C in forums like the Private Advertising Technology Community Group and the Privacy Community Group . At Meta, Ben has been heavily involved with a framework called Interoperable Private Attribution, or IPA, which is a distributed attri...

My guest on this episode is Olivia Kory , the Head of Go-To-Market at Haus , a marketing decision science platform. Before Haus, Olivia held senior marketing roles at Netflix, Quibi, and Sonos. Olivia and I discuss a wide range of topics within the subject of advertising measurement in this episode, including: The role of causal inference in marketing measurement; The common skillset gaps that Oli...

My guest on Episode 4 of Season 2 of the Mobile Dev Memo podcast is Joy Howard . Joy is the CEO of Early Majority and is a remarkably accomplished marketer, having held CMO and other executive-level marketing positions at some of the world's most recognized brands, including Sonos, Patagonia, and the Coca-Cola Company, among others. I invited Joy onto the podcast to discuss all things Brand Ma...

In this episode of the Mobile Dev Memo podcast, I speak with Peter Hamilton , the Senior Director of Ad Innovation at Roku , about the digital advertising opportunity on CTV. Among other topics, Peter and I discuss: The high-level promise of CTV for advertisers Creative strategy for CTV The availability and efficacy of targeting on CTV The verticals that tend to experience the most success with CT...

In this episode of the Mobile Dev Memo podcast, I speak with Alex Collmer, the CEO of VidMob, about the power of creative in the modern advertising landscape. In Episode 1, Season 2 of the Mobile Dev Memo podcast, among other things, Alex and I discuss: How the role of creative optimization has changed over time as the privacy environment has grown more restrictive; How creative experimentation an...

In Episode 2 of Season 2 of the Mobile Dev Memo podcast, I speak with Michael Kaminsky , the co-founder and CEO of Recast , on the topic of media mix modeling and probabilistic marketing measurement more broadly. Among other things, our conversation touches upon: How a marketing team can get started with adopting probabilistic measurement; The unforeseen difficulties that teams face when adopting...

This episode of the Mobile Dev Memo podcast focuses on The Future of Digital Advertising Measurement. I am joined by two very esteemed guests, Maor Sadra and Dr. Julian Runge: Maor Sadra is the CEO of INCRMNTAL, an incrementality testing platform. Prior to INCRMNTAL, Maor was the CEO of Applift and held executive positions at a number of digital advertising and interactive media firms before that....

In this episode of the Mobile Dev Memo podcast, I speak with returning guest Mikołaj Barczentewicz , an expert on European data privacy law, about the recent $1.3BN fine that the Irish DPC issued to Meta over its transmission of EU residents' data to the United States. We discuss the history of data transfer frameworks between the EU and the US and why they've all been invalidated, the cor...

In this episode of the Mobile Dev Memo podcast, I speak with Shamanth Rao , the CEO of Rocketship HQ , a mobile performance marketing agency. We discuss Shamanth's practical approach to integrating probabilistic marketing measurement, and especially media mix modeling, into his clients' reporting workflows: How to sell probabilistic measurement to key stakeholders; How to use probabilistic...

In this episode of the Mobile Dev Memo podcast, I speak with Rishabh Jain , the CEO and co-founder of FERMÀT , an eCommerce platform designed to maximize advertising conversions for brands. Prior to FERMÀT, Rishabh spent nearly six years at Liveramp, most recently as its Vice President of Innovation. In our conversation, Rishabh and I discuss, among other topics: Rishabh's journey from a PhD i...

My guest on this episode of the Mobile Dev Memo podcast is Mikołaj Barczentewicz , an expert on European data privacy law. Mikołaj is a law professor at, and the research director of, the  Law and Technology Hub at the University of Surrey  in the United Kingdom, and he joined me just a few weeks ago in A deep dive on European data privacy law to discuss recent developments in Europe related to da...

My guest in this episode of the Mobile Dev Memo podcast is Brad Richards , the Managing Director & Chief Product Officer at LOVOO, the most popular dating app in the German-speaking world. Brad and I discuss the Product Management role for mobile-first companies: What a product manager does; The path to becoming a product manager; The role of A/B testing in product management, and how it can d...

My guest in this episode of the Mobile Dev Memo podcast is Mikołaj Barczentewicz , an expert on EU digital privacy law. Mikołaj is a law professor at, and the research director of, the Law and Technology Hub at the University of Surrey in the United Kingdom, and he has research affiliations with the Stanford Law School and the University of Oxford, from which he received his Ph. D. I learned of Mi...

In this episode of the Mobile Dev Memo podcast, I discuss the promise of Generative AI for marketing and product development with Thomas Petit and Ketty Slonimsky . Thomas is a well-known consultant and the author of the MADV newsletter , and Ketty Slonimsky is the Chief Growth Officer of Palta , the publisher of the popular Lensa app. The subject of the episode was intended to be predictions acro...

In this episode of the Mobile Dev Memo podcast, I speak with Jessica Lee on the topic of digital privacy legislation. Jessica is a Partner and serves as the Chair of the Privacy, Security, and Data Innovations practice at Loeb & Loeb, a New York-based law firm. Jessica’s practice focuses on emerging media, technology, advertising and promotions, privacy, and intellectual property, and she has...

In this episode of the Mobile Dev Memo podcast, I speak with Taylor Holiday , the CEO and founder of the Common Thread Collective , an eCommerce growth agency. Taylor and I discuss the general state of eCommerce advertising, what happened within the eCommerce category in Q3 and what he sees happening now in Q4. We also speak about the coming reckoning in the eCommerce advertising debt market (with...

My guest for this episode is Alex Bauer , the Head of Product and Market Strategy at Branch . On Monday, October 24th, alongside the release of iOS version 16.1, Apple released its long-awaited major update to SKAdNetwork, its privacy-safe app advertising attribution framework for iOS, with SKAdNetwork 4.0. The industry was first made aware of SKAdNetwork 4.0 at WWDC this summer and we only s...

My guest on this episode of the Mobile Dev Memo podcast is Liat Barer, the VP of Product at Odeeo , an audio SSP. Liat has deep expertise in mobile ad tech, having worked at Yahoo and StartApp prior to Odeeo. I invited Liat on the podcast to discuss a topic that has taken on increased importance within mobile ad tech since the introduction of Apple's App Tracking Transparency (ATT) policy, which i...

I had the great pleasure last week of speaking with Matthew Ball , a prolific writer, investor, and respected thinker in the interactive media space. The backdrop of our discussion is Matthew's upcoming book, The Metaverse: And How it Will Revolutionize Everything , which is currently available for pre-order and will be available for sale on July 19th. In this podcast, I speak with Matthew about t...

This episode of the Mobile Dev Memo podcast was recorded live from the Mobile Apps Unlocked conference in Las Vegas on June 8th, 2022.  In this episode of the podcast, I discuss the future of alternative payments on mobile with Allison Schiff , the Managing Editor of AdExchanger ; David Barnard , Developer Advocate at RevenueCat; and Josh Burns , the Senior Director of Business Development at...