Mobile Dev Memo Podcast

In this episode of the MDM podcast, I speak with Maor Sadra , the CEO of INCRMNTAL and a returning guest to the show, about how advertisers should respond to the slowdown in growth across mobile that is being experienced as a result of the combined effects of: Apple's ATT privacy policy , which has deteriorated the efficiency of mobile advertising; a COVID overhang, which is producing altered cons...

My guest for this episode of the MDM Podcast is Alex Bauer , the Head of Product and Market Strategy at Branch , the mobile measurement and linking company. We speak about the revelations from Apple's WWDC conference last week that are most important for mobile advertisers: 1) the expansion of Apple's SKAdNetwork measurement framework, 2) Apple's prohibition of aggregated measurement solutions, an...

In this episode of the Mobile Dev Memo podcast, I speak with Rameez Tase about the applicability of panel data in the new advertising environment in which device-level and user-level identifiers are not available for use in creating behavioral profiles. Rameez and I speak about the use case for panel data in developing marketing audiences for both product testing and development (for whom is this...

In this episode of the Mobile Dev Memo podcast, Adam Lieb and I discuss the prospects for advertising in console games, following news that both Microsoft and Sony will pursue advertising programs for their game consoles. In our conversation, we consider what ads might look like in console games, what types of developers and games are capable of integrating ads in a way that is gratifying for play...

In this episode of the Mobile Dev Memo podcast, I speak with Yevgeny Peres, the VP of Growth at ironSource, about Google's announcement that it will deprecate the GAID as well as its introduction of the Privacy Sandbox for Android. I unpacked Google's announcement of its Privacy Sandbox and the deprecation of the GAID in a post that was published shortly after the announcement.  But my thinki...

In this episode of the Mobile Dev Memo podcast, I discuss the economics of advertising auctions with Garrett Johnson, who is a professor at the Questrom School of Business at Boston University. I find that the auction dynamic is one of the most poorly understood aspects of digital marketing for practitioners: most advertisers are so intently focused on their own business objectives that...

In this week's episode, I speak with Canaan Linder and Atif Khan , the CEO and Head of Operations, respectively, at Stardust , a platform that allows game developers to incorporate crypto assets into their games. In this episode, we talk about the challenge of some of the various foundational notions underpinning web3 gaming -- such as the interoperability of in-game items expressed as NFTs -- as...

In this new episode of the Mobile Dev Memo podcast, I speak with Maor Sadra , the CEO of INCRMNTAL , about probabilistic attribution for mobile advertising and why bad incentives prevent advertisers from rejecting it. We also talk about Media Mix Models and Facebook's efforts to drive adoption for Robyn, its open-sourced measurement product, and budget diversification post-ATT.

In this third and final episode of ATT, One Month In, I speak with Alex Bauer of Branch about the iOS 14.6 adoption rate curve, why it's unfortunate that misleading opt-in rate measurements proliferated throughout the mainstream media so quickly after the release of iOS 14.5, device fingerprinting and whether or for how long Apple will tolerate it, and Apple's PR campaign around ATT. The previous...

This is the second episode of ATT, One Month In, which is a podcast series that aims to provide advertisers with an overview of ATT's impact on mobile ecosystem as it takes root. The first episode in the series can be found here: ATT, one month in: privacy thresholds with Rich Jones of Dataseat (ep. 1 of 3) In this episode, I speak with Paul Bowen, the GM of AlgoLift, a mobile marketing analytics...

Today I am publishing the first episode in a three-part podcast series called "ATT, one month in" that will report observations on iOS 14.5 and its impact on mobile advertising from various corners of the ad tech ecosystem. The purpose of this podcast series is to serve as an analytical waypoint in the roll-out of iOS 14.5: what is currently happening in the ecosystem as the mobile landscape chang...

On Monday, April 5th, I hosted a Clubhouse room in which I provided brief commentary on Tim Cook's recent interview with Kara Swisher. The interview focused on Apple's upcoming ATT privacy policy -- and, in the interview, Tim Cook indicated that ATT will be rolled out in the next few weeks -- and I explained why I felt the interview fell short of holding Apple accountable for the structural change...

On Monday, March 1st, I delivered a presentation on Clubhouse titled, "iOS14, Privacy, and the Future of Digital Advertising." I was asked by a number of people to release a recording of the presentation, so I have recorded the content as a podcast and am releasing it here.

In this episode of the MDM podcast, I discuss the future of advertising attribution on mobile with my guests Maor Sadra, the CEO of INCRMNTAL , and Peter Hamilton , the former CEO of TUNE.  Why did Applovin buy Adjust? Will fingerprinting be possible once ATT is made mandatory? What is the nature of ad fraud on mobile?

In this episode of the MDM Podcast, I unpack a very specific, very important question with my guest, Thomas Petit : Why doesn't Google have to show the ATT prompt? This discussion was catalyzed by the enormous amount of confusion that was created when Google announced last month that it would not expose the ATT prompt in its owned-and-operated apps. This revelation seemed to fly in the face of Fac...

In this episode of the MDM Podcast, I discuss the future of privacy as it relates to digital advertising with Paul Bannister , the Chief Strategy Officer at CafeMedia . Paul and I consider why the platforms -- but especially Apple -- are developing new privacy frameworks, how Google's privacy sandbox initiative may perform relative to user-based targeting, and what is meant when we use the word "p...

In this episode of the MDM podcast, I speak with Grant Harbin, the founder and CEO of Headlight , a marketing agency. We discuss the topic of user acquisition outsourcing and when and why that might be relevant for an app developer.

In this episode of the MDM podcast, I speak with Stephen Ellis , the founder and CEO of Pipeline.gg , about the economics of game streaming and the future of the games streaming landscape. As a former professional gamer and then an employee at Facebook working on the company's games streaming product, Stephen witnessed first-hand just how difficult it is to aggregate and monetize and audience as a...

In this episode of the Mobile Dev Memo podcast, I speak with David Philippson and Nebo Radovic about the near-term future of mobile advertising. How will the deprecation of the IDFA -- and of mobile advertising identifiers more generally -- change: the way teams are constructed; demand for various media sources; the degree to which programmatic media buying is viable; ...and other topics that will...

In this episode of the MDM podcast, I chat with Thomas Petit -- better known to those operating in mobile as @Thomasbcn -- about all things subscriptions. We discuss product strategy for subscription products, how to price test, the future of the subscription model (including hybrid IAP / subscription monetization), and a number of other aspects of building a successful subscription business on mo...

In this episode of the MDM podcast, I try to unpack the underlying mechanics of the accusations being made against Google from a commercial perspective (in 13 minutes)

In Episode 8 of the Mobile Dev Memo podcast, I speak with Conrad McGee-Stocks, the Director of Growth at Uken Games, which is the Toronto-based studio behind mobile hits like Who Wants to be a Millionaire? and Jeopardy World Tour. In the podcast, we talk about what it means to be a quantitative marketer, and how that role is evolving, especially on mobile, as product and user acquisition converge.

In this episode of the Mobile Dev Memo podcast, I speak with Maor Sadra about why the deprecation of the IDFA (announced at this year's WWDC event) should not have been surprising to people who follow the mobile ecosystem, why deterministic app install attribution wasn't as reliable as people thought in the first place, and what the future of mobile looks like without the IDFA.

In this podcast, I speak with David Philippson , the CEO of Dataseat and former co-founder of Ad-X, which was acquired by Criteo, about the underlying mechanics of mobile advertising. David walks through the process of How a Bid Becomes a DAU (inspired by the Schoolhouse Rock animation, How a Bid becomes a Law). We also talk about the future of advertising identifiers and programmatic in-housing.

In this episode of the MDM Podcast, I speak with David Barnard, a vocal developer advocate on Twitter, about whether the App Store's closed nature and its treatment of developers is fair.