Mobile Dev Memo Podcast

In this episode of the Mobile Dev Memo podcast, I speak with Chris Kane , the President of Jounce Media , a research agency that covers the programmatic advertising ecosystem. Chris and I discuss the state of the programmatic advertising market. Among other things, we cover: The current state of the open programmatic web; What caused the rapid decline of made-for-advertising (MFA) supply; How the...

This episode of the Mobile Dev Memo podcast is a spoken essay and not an interview. In the episode, I discuss the European Commission's preliminary finding that Meta's use of the "Pay or Okay" model violates the Digital Markets Act, and I relate that decision to the broader trend of digital deglobalization .

My guest on this episode of the Mobile Dev Memo podcast is David Philippson , the founder and CEO of Dataseat , a privacy-first mobile DSP. As David notes in our conversation, this is the fourth episode of the MDM podcast on which David has appeared, which likely makes him the most recurring guest. David is a wealth of insight into the mobile advertising ecosystem, having founded one of the first...

MDM Canon is a new podcast series from Mobile Dev Memo in which co-hosts Eric Seufert and Stewart Johnson select an article from the Mobile Dev Memo archive and discuss it at length. This episode focuses on an article titled What is performance marketing? ⁠ , first published in October 2018. The episode attempts to clarify what I see as a broad misunderstanding of the general marketing taxonomy wi...

My guest on this episode of the Mobile Dev Memo podcast is Archie Stonehill , the Head of Product at Stash , a D2C and web shop enablement tool for mobile game developers. Prior to Stash, Archie was an investor at Makers Fund, a venture capital fund investing in the gaming ecosystem. In this episode, among other topics, Archie and I discuss: The history of alternative mobile app stores, starting m...

In this episode of the Mobile Dev Memo podcast, I speak with Mike Taylor , the co-author of a new book, Prompt Engineering for Generative AI: Future-Proof Inputs for Reliable AI Outputs , published by O'Reilly. Taylor was previously the founder of a 50-person growth marketing agency, Ladder. In our conversation, among other things, Mike and I discuss: How Prompt Engineering is a skill that can...

My guest on this week's episode of the Mobile Dev Memo podcast is Tom Smith , a partner at specialist competition law firm Geradin Partners . I invited Tom to the podcast to discuss the recently passed Digital Markets, Competition and Consumers (DMCC) Bill in the UK, which grants the UK's Competition and Markets Authority with broad new powers to regulate digital markets. Among other thing...

My guest on this episode of the Mobile Dev Memo podcast is Danny Frenkel , the CEO of PunchUp , an eCommerce platform for stand-up comedians. Prior to founding PunchUp, Danny was an early employee at Facebook. Danny and I discuss the process of building an audience in the era of social media subscriptions, and what the end of the internet's grand bargain means for live performers. Among other...

My guest on this week’s episode of the Mobile Dev Memo podcast is  Ari Paparo , a prominent entrepreneur and thought leader within the digital advertising ecosystem. The impetus of our conversation is a newsletter that he published several weeks ago for  Marketecture  in which he asked,  Did it have to be this way? . From that piece: "After reading this, you’re forgiven for thinking that the...

My guest on this week’s podcast is  Trung Phan , a popular X (Twitter) personality and a host of the  Not Investment Advice  podcast. Trung popularized the “short-form deep dive” content format on X following its introduction of long-form posts and has developed a for posting infotainment style content that often goes viral. In our conversation, Trung and I discuss: How Trung’s background as a com...

My guest on this episode of the podcast is Lazar Radic , a Senior Scholar for Competition Policy at the International Center for Law & Economics and Adjunct Professor of Law at IE University. Our conversation focuses on the EU's Digital Markets Act and the broader competition regulation landscape. Among other things, we discuss: A brief survey of the most meaningful recent new competition...

In this episode of the Mobile Dev Memo podcast, I speak with  ⁠Alan Chapell⁠ , an attorney who specializes in digital privacy through his law firm and consultancy,  ⁠Chapell & Associates⁠ , about the recently proposed American Data Privacy and Protection Act (APRA). Congresswoman Cathy McMorris Rodgers, R-Washington, and Senator Maria Cantwell, D-Washington, unveiled the APRA last month -- the...

My guest on this episode of the Mobile Dev Memo podcast is  Mikołaj Barczentewicz , a law professor at, and the research director of, the  Law and Technology Hub  at the University of Surrey in the United Kingdom. In this episode of the podcast, Mikolaj and I discuss the EDPB's recently published opinion on the use of the Pay or Okay model by "large online platforms." Mikolaj most re...

MDM Canon is a new podcast series from Mobile Dev Memo in which co-hosts Eric Seufert and Stewart Johnson select an article from the Mobile Dev Memo archive and discuss it at length. This episode focuses on an article titled The perilous mythology of Brand Marketing for digital products ⁠ , first published in November 2021. The episode proposes a taxonomy of performance marketing tactics, distingu...

In this episode of the Mobile Dev Memo podcast, I discuss third-party cookie deprecation in Chrome, as well as Google's Privacy Sandbox suite of tools with Paul Bannister , the Chief Strategy Officer at Raptive . Over the course of our conversation, we cover: The current state of third-party cookie deprecation in Chrome; Whether publishers are generally prepared for the full rollout of third-p...

My guest on this week's episode of the podcast is Tom Fish , the Head of Public Policy and Research at Gener8 , a data empowerment platform for consumers. Tom is also the Director of Policy at the Coalition for Online Data Empowerment , an advocacy group. But prior to these roles, Tom was an Assistant Director at the UK's Competition and Markets Authority (CMA), which has taken an active r...

In this episode of the  Mobile Dev Memo podcast , I speak with  Rishabh Jain , the CEO and co-founder of  FERMÀT , an eCommerce platform designed to maximize advertising conversions for brands that recently raised a $17MM Series A led by Bain Capital. In our conversation, Rishabh and I discuss, among other topics: The implications for retail and eCommerce from the impending deprecation of third-pa...

In this episode of the Mobile Dev Memo podcast, I speak with Ryan Anthony , the CEO of DIRT , an emotion analytics platform. Over the course of our conversation, we discuss: The science of emotion and the field of emotion analytics; The challenges of using focus group feedback to optimize early consumer products; The methodologies used to measure a user's emotional state; How emotion analytics...

I speak with Ty Tinker , the Head of Analytics at AdQuick , on the topic of Out-of-Home (OOH) advertising measurement. Among other things, we discuss: The definition of Out-of-Home advertising On what timeline advertisers tend to adopt Out-of-Home advertising How Out-of-Home fits into a marketing strategy Which product categories see the most success with Out-of-Home Who in an organization tends t...

In this episode of the Mobile Dev Memo podcast, I speak with  ⁠Dr. Grace Kite⁠ , the Founder and CEO of two companies:  ⁠magic numbers⁠ , a consulting and advisory firm that helps companies apply econometric models to their marketing measurement, and  ⁠magic works⁠ , a company that specializes in training related to the application of econometrics to marketing measurement. In our conversation, we...

In this new podcast series from Mobile Dev Memo, called the MDM Canon, co-hosts Eric Seufert and Stewart Johnson select an article from the Mobile Dev Memo archive and discuss it at length. This episode focuses on an article titled Why Analytics Teams Fail , first published in June 2016. Specifically, the episode highlights three common issues encountered by analytics teams that can cause them to...

My guest in this week's episode of the podcast is Russell Ovans , who recently published a book,  Game Analytics: Retention and Monetization in Free-to-Play Mobile Games . Russell has a PhD in Artificial Intelligence and began his career in academia before transitioning to industry and starting one of the first Western social free-to-play gaming studios. The topic of my conversation with Russe...

My guests on this episode of the Mobile Dev Memo podcast are Dieter Rappold and Felix Krause , the founders of ContextSDK , a tool that allows app developers to optimize and personalize their products using on-device contextual signals. Dieter is a serial entrepreneur and investor, and he leads business operations at ContextSDK, and Felix is a well-known security researcher who previously founded...

My guest on this episode of the Mobile Dev Memo podcast is David Barnard , who is the Growth Advocate at RevenueCat , the app subscription management platform. The subjects of our conversation are the new guidelines that Apple published, in quick succession, for alternative off-platform payments in the United States and alternative in-app and off-platform payments, as well as alternative app store...

My guest on today's episode is Emmanuel de Maistre , the founder and CEO of Scenario , a generative AI platform for creating game art assets. Before founding Scenario, Emmanuel founded Redbird, a drone analytics company.  Emmanuel and I discuss the opportunity for generative AI to lead to radical personalization -- the ability of products to tailor content experiences to the tastes and behavio...