Mistakes That Made Me

🍿 Save your seat at my virtual email marketing event, The Email Debrief: https://emancopyco.com/debrief 🎟️ Join the waitlist for my brand-new email marketing programme, Subscriber-Led Sales. Doors open on 23rd March: https://emancopyco.com/waitlist 🎥 Subscribe to my YouTube channel: https://www.youtube.com/@emancopyco After a year away from the mic… I’m back (kinda). And a LOT has changed. In th...

Sandra Booker is a fractional COO and right-hand woman to some of the top 7-figure business owners I know.   In this episode (an Oldie But Goodie) , she shares her near-catastrophic business mistake of losing track of her cash flow, and she walks us through her strategies for managing finances, the lessons she’s learned, and money management advice for small business owners. We also get...

Laura Jane Barnes is an entrepreneur, creator, musician, and social media savant who also happens to be a TikTok & IG viral sensation. (You’ve probably heard one of her songs!) In this interview, Laura shares her biggest business mistake: the inability to separate her personal identity from her business. (It's an Oldie But Goodie!) I talk about my own personal loss and Laura recounts her journ...

On the Freelance Business Unlocked podcast with Anja Lordanić, I share how I use email to build trust, spark action, and keep sales steady – without feeling overly salesy. We talk emails that actually gets replies, simple segmentation that doesn’t take up your entire week, and the tiny edits that make one email feel impossibly personal. We also get into experimenting (even with a small list), writ...

Amy Posner and Kirsty Fanton have been (highly successful) lone wolves in the online business world for years. So when they teamed up to launch a new group coaching programme, they were so excited to be working together they forgot to create a launch strategy. Without a plan, their launch totally flopped. They sold just 2 spots. On this episode of Mistakes That Made Me, Amy and Kirsty join me for...

Self-made millionaire Jordan Gill opens up about her biggest mistake — overhiring for her coaching programme. (This episode is an oldie but goodie!) Jordan tells us how overhiring meant she had to lay off the majority of her employees, how it caused clients to call her reputation into question, and how it led to her shutting down her Done in a Day programme – a programme that brought in 90% of her...

This is one of the most honest, detailed conversations I’ve had about what it really looked like to evolve from a solo email strategist to building a micro-agency. (Originally published on the Confessions with Jess and Cindy podcast). Jess, Cindy, and I talk about: Why I don’t want employees (at least for now), and how I intentionally built a team of contractors How I manage client relationships a...

Today’s episode is a little different because the mic’s turned on me . This conversation was originally recorded for Sonia Thompson’s Inclusion and Marketing podcast, and it was such an important one, I wanted to share it with you here too. Sonia and I talk about what it really means to plan inclusive business events – especially for people who identify as being underrepresented or underserved com...

Getting fired hurts. But getting fired for the thing you’re actually an expert at is another level of pain. My guest is Claire Pelletreau, conversion expert and host of the Get Paid Podcast. (This is an Oldie But Goodie epsiode!) In this episode, Claire shares the painful moment when she was fired for making a huge mistake in her job. She explains how being fired forced her to focus on the most im...

Today, Steve's answering questions about – When a podcaster can take the leap and build a paid product/service The calling yourself a 'freelancer' vs 'business owner' debate Steve's process around subcontracting and hiring other freelancers to work on projects with him Links: Get the transcript here Listen to Steve's Mistakes That Made Me interview: Putting All Your (Client) Eggs in One Basket Lov...

When Steve Folland’s *only* client let him go, he’d just quit his full-time job to go all in on his audio and video editing business. Being jobless and clientless couldn’t have come at a worse time. Steve’s wife had just gone on maternity leave and they had a brand new (4-month-old) baby – plus an older child too! In this Oldie But Goodie convo, Steve – also the host of the ‘Being Freelance' podca...

This might be my favourite episode of Mistakes That Made Me 😍 (An oldie but goodie!) Caroline and Jason Zook are two creatives who are full of ideas. They’re the founders of Wandering Aimfully – the UN-boring coaching program for intentional online business owners – and Teachery: a software platform for creating and hosting online courses. After more than a decade of online entrepreneurship, they...

It's my (33rd) birthday week! So, I'm re-sharing the super popular birthday episode I published last year for my 32nd birthday. (An oldie but goodie!) Tune in to hear me share 32 of my favourite (business and personal) things... from business hires, podcasts, software/tools to mentors to TV shows and more as I celebrate another trip around the sun 🎉 Thanks for listening! Note: this episode was re...

If you loved my first interview with Belinda Weaver back in 2022 ( Going and Growing Too Slow ), join us for this unedited extended interview (recorded in 2024) where we continue our conversation about growing your business slowly and intentionally. Links from this episode: Belinda Weaver Hot Copy podcast Get The Email Rules : Eman's FREE 35-minute email class Get the transcript here Loving the po...

This week, I'm on the Building Your Brand Podcast (hosted by Liz Mosley) discussing the ins and outs of email marketing. We explore how to create effective email strategies, why consistency is key, and how to infuse your newsletters with your unique voice. I share my journey from generalist to email expert and offer valuable advice on finding your perfect email style  (including how to use my...

I’m sharing my most recent failure: the challenge of trying to relaunch my signature course before my maternity leave. Want to know more about Design Your VIP Week? Get the details and join here >> http://emancopyco.com/vipweek   The pop-up Slack community opens THIS Friday. See you inside? :) (Get the unedited transcript for this episode here ) Loving the podcast? Support the show and...

I’m almost 34 weeks pregnant 🤰🏽 So today I’m spilling all the details on how I’m prepping for an extended maternity leave while making sure my email agency keeps running smoothly without me. I’m also taking a trip down memory lane and sharing what I learned from my first maternity leave as a business owner (back in 2021) – what worked, what didn’t, and how those lessons shaped the plan I’m putti...

I’m taking you behind the scenes on my latest lead generation experiment: an interactive quiz.  I share the process of creating the quiz, the strategy behind it, the outcomes, and the lessons learned.  I talk about the benefits of using quizzes for email marketing, the user feedback I received, and future steps for further improving and marketing the quiz. Links from this episode: Take E...

It's finally here! My recap for 2024 🎉 I share everything from major milestones and setbacks to important lessons I’ve learned. You’ll get an update on how my micro-agency building is going, and hear me talk about how I've tackled personal challenges like perinatal depression. PLUS I'm sharing my life and business goals for 2025. This episode is both a reflection on 2024 and a roadmap for what li...

Ever trusted a coach more than you trust yourself? Even when it comes to your own business, your own wants and needs, your own goals? We can relate! Today I’m chatting to Keenya Kelly – a video marketing and social media strategist and founder of Keenya Kelly LLC.  Keenya shares how she regained her confidence and autonomy in business after losing self-trust when she invested heavily in high-...

In this episode, I speak to Cindy Wagman – a consultant for nonprofit consultants – about shutting down her $650K a year agency to restart her solo business.  Cindy shares how her vision of success changed over time and why she ultimately decided to close her thriving agency.  She shares insights on defining personal success, making difficult decisions, and integrating values into b...

TRIGGER WARNING: mention of pregnancy. In this episode, I'm answering your questions!   I talk about time management, building effective systems for my micro-agency, tips for your email strategy, and more!   And, if you're not following me anywhere else, I also share a big surprise.  Find the transcript of this episode on my site, emancopyco.com/podcast Links from this episode: Take...

(PSA: I’ve got a cold so excuse my voice!) 😆 Martha Barnard-Rae is a TEDx speaker, copywriter, and the CEO of Word Candy. In this episode, we chat about Martha's late diagnosis of ADHD and autism, the challenges of running a business while being neurodivergent, and how she’s adapted the way she does business to suit her individual needs.   Martha opens up about the systemic failings in recog...

Join the Mistakes That Made Me Private Membership for $1 now: https://www.emancopyco.com/membership-trial Head over to see ALL the tools I love: https://www.emancopyco.com/recommended-tools And check out: Teachery Lifetime Plan: https://www.teachery.co/limited-time?a=T2ggAfDr - STILL AVAILABLE VideoAsk: www.videoask.com/ref/ktuwie11a9 Senja: https://senja.io/?via=eman50 Butter: https://butter.cell...

Join me and MTMM guest Liz Mosely for a special episode where we talk about how we figure out pricing for our services. This interview was first published in the MTMM: Private Membership. If you're not in there, you're missing out ;) Join us inside the Private Membership for $1 here: https://emancopyco.com/membership-trial After your 7-day $1 trial, membership is just $11 a month. Cancel anytime....