Mistakes That Made Me

Sonia Thompson is a well-known and well-respected inclusive marketing strategist, consultant, and coach.  She shares her journey of going from feeling completely directionless in her business, to being THE go-to inclusive marketing expert and being regularly featured in publications like Forbes, Inc, and Hubspot. In this episode, we chat about the impact of niching, as well as why even smalle...

In this episode, I’m speaking to Liz Mosley, a graphic designer and podcast host. We chat about Liz’s journey of overcoming the fear of rejection. Liz shares her unique strategy of seeking 100 rejections to build resilience, and why embracing rejection can be a growth catalyst.  Listen for an inspiring conversation about transforming setbacks into growth and success. Links from the show: Liz...

It’s finally here! Eman Copy Co., the email micro-agency I’ve been building for six months, has finally launched.  In this episode, I share the how, why, and who of it all, and I also dish on the total costs.  You’ll get my thoughts on going from a solo entrepreneur to a team leader, the building process, the challenges, and what I hope to gain from it all. Check out the new emancopyco.c...

It’s been two years since we launched Mistakes That Made Me! In this special anniversary episode, I’m celebrating this milestone with my podcast producer, Zuri Berry.  We reflect on the journey, chat about our favorite episodes, and share what we’ve learned about mistakes after two years of interviewing extraordinary business owners. Find the transcript of this episode on my site, emancopyco....

Dielle Charon has cracked the code. This business coach earned more than a million dollars in 2022 and $370K in the first 2 months of 2023. She says one of the reasons for this success is her focus on delivering quality programmes and buttoning up her business processes. But it took a lot of mindset work to give up chasing the glamour of internet fame and social media celebrity. In this episode, D...

Have you ever shied away from the spotlight, thinking that it might help your business rather than hurt it?  Black women and visibly Muslim women have to decide how they want to show up for their businesses — all while navigating the complex expectations and stereotypes that come along with their identities.  My guest is Jennifer Ogunyemi , the founder of Sisters in Business, the largest...

Have you ever had a business idea that you sat on, then watched others take on and use?  My guest is Belinda Weaver, the owner of Copywrite Matters, host of the Hot Copy podcast, and a coach and mentor to people like me in the industry. Belinda created the concept for a copywriting course and membership site to scale her business … and then sat on it. While she waited to perfect the site, oth...

It’s that time of year again: summer break. But I won’t leave you without something to look forward to. So in this episode, I walk you through a new (but old) series I’m launching to share the best of Mistakes That Made Me during the summer break. And I also reveal my most popular episodes ever. Check it out.  Loving the podcast? Support the show and leave a rating or review here: https://rat...

Sandra Booker is a fractional COO and right-hand woman to some of the top 7-figure business owners I know.   In this episode, she shares her near-catastrophic business mistake of losing track of her cash flow, and she walks us through her strategies for managing finances, the lessons she’s learned, and money management advice for small business owners. We also get into the difference bet...

Today, I’m letting you listen in on my private membership’s most popular episode.  If you love it, join the membership’s 7-day trial for just $1. Yes, $1!! Get the details and sign up for the trial here:  https://emancopyco.com/membership-trial Offer ends on Tuesday 28th May. Hope to see you in there! :) Loving the podcast? Support the show and leave a rating or review here: https://rate...

Laura Jane Barnes is an entrepreneur, creator, musician, and social media savant who also happens to be a TikTok & IG viral sensation. (You’ve probably heard one of her songs!) In this interview, Laura shares her biggest business mistake: the inability to separate her personal identity from her business. I talk about my own personal loss and Laura recounts her journey from viral music creation...

It’s (almost) my 32nd birthday! And to celebrate, I’m sharing 32 of my favourite (business and personal) things. Tune in to hear me share my favourite business hires, podcasts, software/tools, mentors, TV shows and more as I celebrate another trip around the sun 🎉 Thanks for listening! Loving the podcast? Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes Get...

We talk a lot about mistakes on this podcast. This time, I want to talk about how to do something right . Instead of our usual interview, I delve into the art and science of effective email marketing following recent deliverability updates from major email providers like Google and Yahoo. I share to ensure your emails continue to reach your subscribers' inboxes, and I give you the scoop on list cl...

Mai-kee Tsang – a Sustainable Visibility Mentor and Podcast Guesting Strategist – shares her biggest business mistake: pedestaling the leaders she’s learnt from. In this interview, she talks about the dangers of idolising coaches, the importance of setting personal boundaries, and the negative effects of high-pressure coaching tactics. Mai-kee also shares her personal transition from people-please...

Gloria Chou is a small business PR coach whose scarcity money mindset (which was rooted in fear and generational trauma) made her a bad leader to her team. We chat about her early challenges, some of the bad decisions she made, and how her "insatiable hunger" for more money impacted her health and marriage. Gloria shares how investing in her team, focusing on personal growth, and fostering a posit...

When I started my business in 2018, I was charging £15 an hour. Maybe even less. In just a few years, I've gone from cheap service provider to premium service provider. In this episode, I walk you through the five strategies that enabled me to charge more and become a highly-paid service provider (so you can become one too!) WANNA JOIN LIKE A BOSS? Like a Boss (my 12-week live business programme f...

This episode is a little different. I wanted to provide an in-depth look at the podcast, its creation, production, and evolution. And I’ve brought in some help! I’m joined by the show’s podcast producer, Zuri Berry, who’s interviewing me about the different aspects of my podcasting journey — from creating the concept, to selecting guest, and scripting engaging discussions, and so much more. I shar...

When Steve Folland’s *only* client let him go, he’d just quit his full-time job to go all in on his audio and video editing business. Being jobless and clientless couldn’t have come at a worse time. Steve’s wife had just gone on maternity leave and they had a brand new (4-month-old) baby – plus an older child too! In this conversation, Steve – also the host of the ‘Being Freelance' podcast – share...

Get exclusive access to Mistakes That Made Me (bite-sized) bonus content every week.  Bonus content like – 🔥 A Private Q&A Series with me, Eman Submit your business questions to me. I'll do a deep dive into one question per episode so you can really get the most out of my answer. 🔥 Extended Guest Interviews Get access to extended interviews with Mistakes That Made Me guests. Submit...

Self-made millionaire Jordan Gill opens up about her biggest mistake — overhiring for her coaching programme. Jordan tells us how overhiring meant she had to lay off the majority of her employees, how it caused clients to call her reputation into question, and how it led to her shutting down her Done in a Day programme – a programme that brought in 90% of her company’s revenue. Find the transcript...

Big news! Mistakes That Made Me is officially part of the Hubspot Podcast Network. Tune into this short announcement to find out what this means for you! The first interview of 2024 with Jordan Gill airs on 15th January. Save the date! Loving the podcast? Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes Get the BTS scoop on how this podcast is made in this b...

Hey You! It’s been a while. So let’s catch up. In this episode, I walk you through my 2023 – which honestly was a bit of a challenge! I missed my financial goals, I went through a client drought at one point, and I had some personal losses too. I review the year, share my ups and downs, and give you behind-the-scenes access to my business. Then I look ahead to 2024 and share the goals I’ve set for...

In my first ever solo episode, I’m celebrating my 5-year business anniversary and making 6 figures in the first 4 months of 2023! I’m taking you behind-the-scenes of my business and sharing what’s been working, what’s not been working, and where things might be going. So, listen and let me know what you think. Does this solo format work for you? I’d love to know. Find the transcript of this episod...

I have a very special announcement and a few thank yous. Find the transcript of this episode on my site, emancopyco.com/podcast Links from this episode: ratethispodcast.com/mistakes If you loved any episode of Mistakes That Made Me, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me @emancopyco . Loving the podcast? Sup...

Laura Belgray has made millions by being herself and writing some of the best story-based marketing emails. She’s the founder of Talking Shrimp, a copywriting service, and is known for helping people find the words and courage to make their business an expression of their personality. And I’m a HUGE fangirl (There - I said it! Ha!) In this episode, we talk about how Laura made the mistake of ghost...