Missing Half

Discover how your business can stay ahead of risks, from cyberattacks to evolving contract liabilities, in this episode of Missing Half. Our guest, insurance expert Michael Barbarita, shares over five decades of industry insights tailored for small and mid-size manufacturers and B2B companies. Gain practical advice on protecting your business, minimizing liability, and navigating complex insurance...

Looking to optimize your manufacturing marketing? Connect with 50 Marketing today and let’s discuss a customized content strategy. https://www.50marketing.com/contact/This week, Bill sits down with Rena Ivory, Marketing Manager at Crescent Industries, to discuss her journey in B2B manufacturing marketing. Rena shares her insights on transitioning from a D2C background to a B2B role in a complex fi...

Struggling with creating a self-service model for your manufacturing company? 50 Marketing can help you develop the right strategy and tools to meet buyer expectations. Visit 50marketing.com/contact In this episode, Bill sits down with Courtney Houtz of Butler Technologies, Inc. to discuss how they are transforming the manufacturing marketing space by building a trusted brand, enhancing digit...

Struggling to differentiate your tech products in the B2B market? Let 50 Marketing help you craft a marketing strategy that highlights what makes your brand stand out. Get in touch today and let’s elevate your message! https://www.50marketing.com/contact/In this episode of the Missing Half podcast, Bill sits down with Mike Maynard, CEO of Napier, to explore the pivotal role of PR in B2B marketing...

💻 Contact us to learn how 50 Marketing can help you implement a CRM system tailored to your business needs. https://www.50marketing.com/contact/ In this episode of Missing Half, Bill sits down with Zach Hussion, founder of HUSHInbound, to discuss the impact of CRM tools, specifically HubSpot, for B2B and manufacturing companies. Zach draws from nearly two decades of experience in sales and m...

💻 Need help with your content and branding? Contact 50 Marketing: https://www.50marketing.com/contact/In this episode, we sit down with Katie Hagan, an award-winning digital marketing strategist to dive into the complexities of crafting a brand identity. Bill and Katie explore the differences between starting from scratch versus rebranding, the challenges of ensuring consistent communication thro...

👉 Need video marketing help? Contact 50 Marketing: https://www.50marketing.com/contact/ This week, Bill sits down with Tim McLaughlin, co-founder of Blink, to discuss how video is revolutionizing marketing for manufacturers and B2B companies. Tim shares actionable insights on using video as an essential sales tool, helping businesses overcome the challenges of a dwindling sales force by leve...

This week we explore the power of authentic, organic content in manufacturing and B2B marketing. Discover how 50 Marketing’s unique "Content Create Sessions" help to uncover the true essence of a brand, translating its values, vision, and promise into engaging, relatable content delivered through the words of real employees. Learn how these sessions can create the emotional connections that drive...

What does it take to develop and execute a brand that stands out in a crowded B2B or manufacturing marketplace? In this episode, our team talks candidly about how we help clients identify their ideal customers, refine their messaging, and create a brand presence that truly reflects their identity. Hear from Andrea Sanner, Ryan Collier, and Johanna Jenis on the work they do every day to support 50...

This week, Bill delves into the often misunderstood world of branding in B2B marketing. Branding isn't just about logos and colors—it's about telling a compelling brand story that resonates with your audience. Join us as we explore how manufacturers can create a brand identity that builds trust, drives engagement, and influences purchasing decisions. Key points covered:• The definition of brand id...

In part two of our interview with Will Woods, we delve into the strategic advantages of conducting content creation days for B2B marketers. Bill and Will discuss how concentrated content experiences can transform your marketing efforts, allowing you to produce months' worth of high-quality, engaging content in just one day. Learn how to effectively leverage your brand story, utilize LinkedIn...

In this episode of Missing Half, Bill and guest Will Woods discuss the evolving landscape of social media for B2B marketers. Will, our 2024 summer intern, has spent several years unpacking the world of digital marketing. From his own personal brand to college organizations, Will's experience has provided expert-level knowledge of everything social media. Bill and Will explore the importa...

Dive into the world of B2B account-based marketing with Matt Reiners from Arch BioEnergy. Learn about the importance of crafting compelling stories, understanding your customer, and what Arch BioEnergy is doing to revitalize communities through innovative business practices. In this episode, Matt explains his journey from large-scale ethanol production to founding a startup focused on waste t...

In this episode of Missing Half, Bill is joined by Jaime Underwood, the founder and principal of Edible Chemistry Consulting. Jaime shares her expert insights on the intricate process of bringing food and beverage products to market, from formulation and scalability to branding and go-to-market strategy. Jaime emphasizes the importance of thorough market research and a well-designed go-to-market s...

In this episode, Bill discusses the importance of marketing and sales alignment in the B2B space. He emphasizes that 86% of the buyer's journey occurs online, making it crucial for the marketing team to provide the right content to guide prospects. Bill provides practical advice on how to address the sales and marketing alignment challenge, including mapping out the buyer's journey, identifying co...

Join Bill as he talks with Pete Huggins, President of ITEN Industries on the incredible journey of this family-owned business celebrating 100 years of innovation in manufacturing. Learn about ITEN's evolution, the significance of vertical integration, and how they are preparing for the future with advanced technology, shifting approaches to sales and marketing, and a commitment to quality. IT...

Welcome back to the executive series! In this episode of Missing Half, Bill interviews industry veteran Dan Ellsworth, founder of TCQ Solutions. Dan shares his journey from growing up on the farm to strategic marketing leader and M&A consultant, offering valuable perspectives on what's missing in B2B and agricultural marketing today. Discover how genuine storytelling, mentorship, and innovativ...

Bill sits down with George Coudounaris, co-founder of The B2B Playbook. George shares his journey from being a corporate lawyer to becoming a B2B marketing expert, and delves into the intricacies of demand generation. Discover how to create and capture demand, the importance of understanding your ideal customer profile, and practical tips for implementing a successful demand generation strategy. T...

Join us in this episode of Missing Half as we explore the remarkable journey of Debbie Barbarita, founder of Bebe Blu Designs. Discover how Debbie transitioned from fundraising to owning a successful business, leveraging her creative skills and passion for art. This episode is packed with stories of navigating through retail, e-commerce, and wholesale markets, as well as the importance of quality...

Join Bill this week as he delves into the essential steps of preparing a strategic marketing evaluation for manufacturers and B2B companies. Bill provides actionable insights on goal setting, branding, buyer personas, situational analysis, lean canvases, and more to transform your marketing approach and achieve sustainable growth.➡ Don't forget to subscribe to be notified of future episodes! Conne...

Join Bill and Rachel in our third expert series episode as they explore the complexities of CRM and data migration. Discover the pitfalls, best practices, and essential steps to ensure a seamless data transition and effective use of powerful marketing automation tools in manufacturing and B2B marketing. Rachel Muradyan is a Senior Credentials Specialist at HubSpot. With a decade of experience in e...

Bill sat down with Derrick Castello, Operations Manager of Instrument Calibration Solutions, to talk about their marketing journey as a B2B company. With the direction of 50 Marketing, Derrick is currently leading ICS's new marketing push. This conversation covers a wide range of strategies and initiatives that ICS is diving into as they work towards expanding their brand awareness beyond the...

Description:This week, Bill interviews John McConnell, founder and owner of Bull Barn Fence Factory in Blairsville, Pennsylvania. Bill and John discuss Bull Barn's transition from D2C to B2B and the growth that resulted in just a few years, as well as the importance of building strong relationships in business and choosing your product line with intentionality based on market needs. Bull Barn...

Continuing our series aimed at helping marketing managers navigate the challenges of the B2B marketing world, this week we're focused on managing the expectations of the C-suite. Often, management comes to the marketing department with all of the new, exciting initiatives they've seen competitors (or, let's be honest, the Fortune 500s) launching. The big question: Why aren't we doing this? Bi...

Bill interviews Brett Kaufman, Director of Sales and Marketing at B-TEK Scales in Canton, Ohio. Bill and Brett engage in discussions of staying ahead of the curve in B2B marketing, finding the right tools for both top of the funnel exposure and bottom of the funnel resources, branding a manufacturer, and insourcing vs. outsourcing marketing employees. B-TEK Scales, LLC was founded in 1995 by...