Missing Half

Need more than one marketer? Our team becomes your marketing department, from strategy to execution. Contact us today: https://www.50marketing.com/contact/Entrepreneur Dave Kohl joins Missing Half to discuss how B2B marketing, strong culture, and financial discipline drive value in manufacturing M&A. Learn how marketing impacts exit multiples and post-acquisition success through the stories of...

🛠️ If you’re a manufacturer with a great product but inconsistent messaging, we can help you tell a better story. Contact us today: https://www.50marketing.com/contact/In this episode of the Missing Half podcast, Bill sat down with Dustin Wallace, Director of Sales and Marketing at Faxon Firearms, a family-owned firearms manufacturer with deep roots in American machining and a modern approach to b...

“Agencies need to understand your business better than you do."This week, Bill opens up about his personal journey from a fresh college grad to Chief Marketing Officer, revealing the growing pains and hard-earned lessons of building marketing departments inside mid-market companies. Bill discusses the pitfalls of under-resourced marketing teams, the illusion of "just hiring one more person," and w...

Struggling to scale marketing with limited resources? 50 Marketing helps manufacturers build smart strategies that actually work. https://www.50marketing.com/contact/What does it take to run an entire marketing department—solo—in a complex B2B manufacturing environment? In this episode of the Missing Half podcast, we talk with Kait Gallagher-Wilsterman, Marketing & Community Relations Manager...

Facing similar challenges? Work with 50 Marketing to build a sustainable, effective marketing program—even when you don’t have a full team. https://www.50marketing.com/contact/This week on Missing Half, we highlight the realities of being a marketing team of one inside a B2B company and offer practical strategies for making it work. You’ll hear directly from three previous guests—Grace Campbell, K...

We help challenger brands stand out. Talk to us about your B2B marketing game plan: https://www.50marketing.com/contact/What’s really holding your content back? In this episode of the Missing Half podcast, Joanna Track, founder of Good Eggs and Co., shares what most B2B companies get wrong when it comes to content, and how to fix it. Her mantra: serve before you sell. With a background in finance...

Struggling to stay ahead of AI-driven changes? Book a strategy session with 50 Marketing. https://www.50marketing.com/contact/This week, Bill explores the rapidly evolving impact of AI on B2B marketing and manufacturing companies. From the rise of AI-powered search tools to the implications for your digital content strategy, this episode dives deep into how artificial intelligence is shifting the...

💡 Want to bring this kind of authentic marketing to your industrial business? Contact 50 Marketing today. https://www.50marketing.com/contact/This week, Bill sat down with Koti Wright, Marketing Coordinator at Brechbuhler Scales and Instrument Calibration Solutions of Canton, Ohio. Koti brings a refreshingly raw perspective to B2B marketing, blending her grassroots content creation background wit...

“If marketing and sales live only in your head, you’re the risk.”This week, Bill chats with Rob Waring, Managing Director at Strategic Exit Advisors. Rob shares how marketing—or the lack thereof—can drastically impact both the valuation and structure of a deal. Bill and Rob dig deep into how founder-led sales, lack of scalability, and unprepared exits can tank deals or lead to painful earn-outs. W...

Need scalable marketing systems that boost your M&A appeal? Contact us at 50marketing.com. In this week's episode, Bill welcomes back Dan Ellsworth, founder of TCQ Solutions, for a deep dive into a topic many B2B business owners overlook—how professional, repeatable marketing strategies directly impact the value of your business during a sale or acquisition. Drawing from decades of experience...

Need B2B marketing help? – If you're looking to market an innovative AgTech or animal health solution, 50 Marketing specializes in B2B strategies for niche industries. Contact us today! https://www.50marketing.com/contact/Bill sits down with Rick Dumm DVM, a veterinarian, entrepreneur, and industry innovator in animal health and agricultural technology. With over 30 years of experience in veterina...

In this week's episode, Bill sits down with Scott Wesemeyer, Marketing Manager at Advanced Polymer Coatings. Scott shares his journey from the golf industry into manufacturing marketing and what it means to be a marketing team of one in a highly niche B2B environment. The conversation dives deep into account-based marketing (ABM) for the maritime and industrial sectors, the complexities of video p...

Struggling with your marketing strategy? 50 Marketing specializes in helping manufacturers and B2B businesses grow. Let’s talk! https://www.50marketing.com/contact/In this week's episode of the Missing Half podcast, Bill talks with Scott Moffat, co-founder of Ideal Strategic Partners. Scott shares his expertise on helping inventors and entrepreneurs take their ideas from concept to commercializati...

This week, we sit down with Grace Campbell, Marketing Director at Conspec Controls, an international gas detection systems company. Grace shares about her journey in marketing, the challenges of being a 'Department of One', and the importance of research and lifelong learning in the ever-evolving marketing landscape. She discusses how she leverages strategic planning to avoid burnout, and the impo...

Want to implement these strategies but don't have the resources? Book a consultation with 50 Marketing: https://www.50marketing.com/contact/Join Bill as he sits down with Robert Royer, founder of Building Brands Marketing, to uncover the biggest lead generation mistakes holding B2B companies back. From CRM tracking failures to over-focusing on cost per lead, Robert shares expert insights on how ma...

In this week's episode, Bill sits down with Adam D. Koós, CFP®, CMT®, CEPA to discuss the critical role of long-term planning in business transitions. Many business owners wait too long to prepare for an exit, leading to missed opportunities and financial setbacks. Adam shares his expertise on exit planning, business valuation, and the marketing strategies that drive up multiples in mergers and ac...

Struggling with B2B marketing? Let 50 Marketing help you align your strategy with real data. Book a consultation today! https://www.50marketing.com/contact/This week, Bill sits down with Jennifer Sutton, expert in research-driven marketing strategy. Jennifer is the founder/CEO of Bright Marketing and the founder of Orange WIP, a media company that supports entrepreneurs. She brings over two decade...

Facing workforce challenges? Learn how 50 Marketing can help with recruitment branding and marketing solutions. Contact us today. https://www.50marketing.com/contact/In this episode of the Missing Half podcast, host Bill Woods sits down with Abby Wurzbach, Business Solutions Specialist at MANTEC and President of the Young Manufacturers Network. Abby outlines how MANTEC helps manufacturers with wor...

Looking for expert guidance on marketing challenges? Let 50 Marketing help you succeed.  https://www.50marketing.com/contact/In this episode of Missing Half, we sit down with Mike Cuperus, a marketing professor with extensive industry experience, to uncover the gaps in modern marketing education. From his early career in newspaper advertising to leading biotech marketing teams and transitioni...

Need help with your content? Contact 50 Marketing to learn how we can help you create impactful content experiences for your manufacturing business. https://www.50marketing.com/contact/In this episode of Missing Half, we rewind to the end of summer 2024 to discuss the ins and outs of an on-location content shoot for a manufacturing client with intern Ethan McDowell. Ethan shares his firsthand expe...

Looking for help with video presence? Reach out to 50 Marketing for expert support. https://www.50marketing.com/contact/▶ In this episode of The Missing Half Podcast, Bill speaks with Loreta Tarozaite, a communications expert with a background in TV journalism and executive presence coaching. Loreta shares insights into the importance of executive presence and personal branding, particularly in B2...

What’s the biggest obstacle holding your marketing strategy back? Let us help you overcome it! Take advantage of our limited-time 50% off Strategic Roadmap Session and build a marketing plan that works. Schedule your session now: https://tinyurl.com/mryc8th8This week, Bill and PR expert Michelle Garrett delve into the intricacies of B2B public relations. Discover how earned media and trade publica...

What’s the biggest obstacle holding your marketing strategy back? Let us help you overcome it! Take advantage of our limited-time 50% off Strategic Roadmap Session and build a marketing plan that works. Schedule your session now: https://tinyurl.com/mryc8th8This week, sales and marketing representative Paul Liebal shares how turning people into the face of metal manufacturer Mission Critical Solut...

What’s the biggest obstacle holding your marketing strategy back? Let us help you overcome it! Take advantage of our limited-time 50% off Strategic Roadmap Session and build a marketing plan that works. Schedule your session now: https://tinyurl.com/mryc8th8 This week's episode dives into how fractional CMOs can revolutionize marketing for manufacturers and B2B companies, offering strategic l...

Struggling to align your sales and marketing? Contact 50 Marketing for custom solutions tailored to your business: https://tinyurl.com/ycjvu5nw In this episode of Missing Half, Bill sits down with Greg Mischio to explore how manufacturers can fast-track their marketing transformation. They dive into the challenges of transitioning from traditional sales-led models to a digital-first approach,...