Missing Half

Bill sits down with Jeff Swartz, fellow agency owner at Ethic Advertising Agency in Pittsburgh, PA to talk about his experience in finding his own agency niche, implementing geofencing into a hyper-local client approach, and founding Qujam as a self-serve geofencing software for business owners. Is geofencing a good fit for your B2B business? Did the early promises of using geofencing for com...

Bill is joined by our HubSpot partner Charley Vlietstra to discuss all things marketing automation - how can a manufacturer best decide what combination of tools to use? How does marketing automation come alongside the manufacturing buyers' journey? What is the benefit of using nurture campaigns directed toward current customers? The first of our expert education series, Charley provides deep insi...

Marketing managers in the B2B and manufacturing industry have a lot on their plate. The scope of work seems to be widening every year. Daily traffic with sales and executives, keeping up with company locations, and the variety of avenues that require strategy and maintenance are all competing for your attention. How do you balance it all? Bill shares about his early days working as a marketin...

In this episode of the Missing Half podcast, Bill interviews Holly Wilson from Cambridge Technologies about B2B marketing in the animal health industry. Bill and Holly discuss the teamwork and collaboration involved in the development and marketing of autogenous vaccines, and the challenges of marketing such a technical product. They emphasize the importance of understanding the target audience an...

50 Marketing's CTO and co-founder John McDowell sits down with Bill to talk about the company's early days and how his past experience in engineering and operations still contributes daily to his work. Learn more about the background that informs our strategy and execution for B2B businesses today. "We prefer to work with manufacturers because we relate, we get it - we've lived it." At 5...

Justin Bober, Product and Marketing Manager of Fawcett Co., joins Bill to discuss marketing a line of products that have an endless variety of use cases. How do you accurately create messaging for multiple problems and solutions? The conversation also explores the benefit of using in-person trade shows to inform digital strategy, as well as the power of real product demonstrations through video an...

Annie Boyer, Marketing Manager of Ascenso Tires North America, joins us this week to talk about her role managing the U.S. marketing department of an international tire manufacturer. From learning the nuances of B2B social media to balancing elements of both digital and traditional marketing for a wide range of distributors and end users, this episode covers need-to-know topics of marketing in the...

Bill interviews John Grace, President of Ohio Tool Systems and Fawcett Co. After graduating from Purdue University and spending five years in corporate America, John joined the family business as the third generation leader. He describes himself as a business generalist in practice but a marketing nerd at heart, and brings a blend of perspectives to this week's episode. Listen in for discussi...

In this episode, Bill dives in to three numbers that 50 Marketing holds important as we analyze our past year: client retention rate, employee retention rate, and team size. Each of these numbers impacts the others.  What contributed to 50 Marketing's client success in 2023? What can increase your client or customer retention rate? How does employee retention impact the strength of...

Matt Brown is Director of Sales and Marketing at Neville Chemical Company. Matt earned a B.S. in Chemistry from Alma College and worked for several years as a chemist before moving to the sales and management side of the industry in 2017.In this episode, Matt joins Bill to discuss the importance of shifting marketing focuses to follow the growing online habits of B2B buyers and reintroducing a 100...

Madison Brechbuhler is Marketing Coordinator of Brechbuhler Scales Inc. Born and raised in Canton, Ohio, Madison grew up around the shop and enjoyed working alongside her family in several areas of the business while earning her degree. Madison majored in Business and Communications with a minor in Leadership at Hope College in Michigan, and began working full-time for Brechbuhler in the Fall of 2...

Dennis Thomas is President of Brechbuhler Scales Inc. Brechbuhler offers preventative maintenance, repair, installations, and calibration services throughout Ohio, Pennsylvania, West Virginia, Indiana, and Michigan. Dennis started his career at Brechbuhler as a software development intern in 2001, and advanced to become the first non-family president of the 4th generation company. Don't forget to...

50 Marketing is passionate about serving manufacturing and B2B service companies from $20-$150 million in annual sales that want to grow–companies that want to make the transition from traditional to digital marketing. We’re bringing that mission to our podcast. Learn more here: 50marketing.com/podcast