Alana Ficalora + Steph Belsky

Missed Opportunities for Good

Business EN ↓ 55 episodes

Hosts Alana Ficalora and Steph Belsky are breaking down the latest branded impact campaigns and events, celebrating what companies are doing well and offering suggestions for ways they can amplify and expand their social impact. Missed Opportunities for Good is an initiative powered by Love of Good and Aligned for Impact.

Author

Alana Ficalora + Steph Belsky

Episodes

July round up - Stella Artois, Barbie + Smartsheet 26.07.2023 37:11

This week we audit three marketing campaigns with top talent partnerships and discuss their impact on social change. The first case study for Stella Artois’ “ Lets Do Dinner ” campaign promotes the most fascinating dinner while subtly integrating their partnership with water.org. Next up is the hottest topic of the summer - BARBIE! We discuss the numerous partnerships the Barbie marketing team...

Creative Conversations with Amanda Wallace 14.07.2023 40:55

Today we’re joined by socially conscious creative director, Amanda Wallace . Join us to learn about Amanda’s passions for the power of innovative storytelling, mentoring others, positive impact work, wellness, and sustainability. She also brought us two incredible campaigns to evaluate using our criteria live! Made by Choice PSA & the Pride Flags Everywhere AR Filter . Feeling inspired? Donate...

June round up - Lego, Mastercard, North Face + Pride Highlights 30.06.2023 34:16

This week we audit 3 marketing campaigns and their impact on social change, plus a quick overview of a variety of campaigns for Pride. The first case study focuses on the LEGO Play Unstoppable l Play Moves Us⁠ which celebrates the endless potential of girls when they are given the opportunity and support to be confident, expressive, bold, courageous, supportive and truly play. We discuss LEGO’s...

May round up - Dove, Samsung + Black is Beautiful 09.06.2023 31:56

This week we audit three marketing campaigns and their impact on social change. The first case study focuses on Dove's " Cost of Beauty + Self Esteem Project ," which highlights the cost of beauty and self-esteem, and advocates to sign a petition to pass the Kids Online Safety Act. Spoiler alert: Dove does an excellent job. Next up is Samsung's Voices of Galaxy campaign, which highlights real pe...

Missed Opportunities for Good Trailer 24.05.2023 5:33

Welcome to Missed Opportunities for Good. The podcast where we open up the space to have conversations about trends we’re seeing at the intersection of marketing + impact. Hosted by Steph Belsky , Co-Founder + Madame President of Love of Good , and Alana Ficalora , Founder of Aligned for Impact . Our goal is to provide you with a roadmap to effectively and strategically incorporate impact as part...