Missed Opportunities for Good

Today we’re getting to know our co-host, Steph Belsky! Tune in to learn how Steph’s early days embedding impact at College Humor lead her to co-found Love of Good , a woman-owned social impact branding agency. She brought us the Parks and Rec reunion to analyze, throwing us back to the early days of the pandemic. Feeling inspired? Support fire relief efforts in Los Angeles by donating to Baby2Baby...

Today we’re joined by Ben Becker , an award-winning creative director and co-founder of BETTER —a brand turning consumerism into climate action. Tune in to learn how a joke between friends led to Better, Last Resorts and a capsule collection in Paris. And how Greenwash can actually bring attention to climate change.  Feeling inspired? Shop the Better Climate Store for your holiday gifting needs, d...

Today we’re joined by ⁠Alex Prodaniuk⁠ , founder of the creative agency Canary’s Revenge , and president of the non-profit Choice Dudes . Tune in to learn about Alex’s love for old high maintenance cars, her passion for the climate and reproductive justice, and how they’re all interconnected. She brought us the untraditional campaign He Gets Us to evaluate live using our criteria.  Feeling inspire...

This week we’re discussing campaigns that are getting out the vote, building awareness for breast cancer, breaking stigmas and building confidence in youth.  First case study is Cards Against Humanity’s latest stunt that hopes to save democracy.  Hungry Howie’s is back with their annual campaign, One Missing Slice , using pizza to raise funds for National Breast Cancer Foundation . Next up we cove...

Today we’re joined by Kimberly Gilroy , co-founder and creative lead at Alfa Charlie . Tune in to learn how Covid inspired her to join 1% for the Planet and focus on working with businesses with shared values. Kimberly brought us e.l.f.’s Serving Facts campaign to evaluate live using our criteria. Feeling inspired? Help spread the word and share the WomanKind grant opportunity with eligible candid...

Today we’re joined by director, producer and visual effects supervisor, Elad Offer . Tune in to learn how he uses his passion for technology in his work and what led him to launching a STEAM non-profit. He brought us Dove’s Beauty Never Gets Old campaign to evaluate live using our criteria. Feeling inspired? Sign the UNDP Weather Kids Climate Pledge RESOURCES + LINKS UNDP Weather Kids: https://www...

Today we’re joined by Allison Gamble , Director of Creative Strategy for GOOD Worldwide . Tune in to learn how a gender studies course led Allison to a career using storytelling to uplift underrepresented voices and highlight our common humanity. She brought us Orange’s La Compil des Bleues campaign to evaluate live using our criteria. RESOURCES + LINKS Orange’s Purpose and Commitments   CNBC: Wom...

This week we’re discussing June celebrations, Pride and Juneteenth, along with a call for community activism.  The first case study is Grindr , who is celebrating their 15 year anniversary with the Grinds Rides America bus tour, bringing fun and healthcare by Q Care Plus to pride celebrations in 10 cities across the US. Also check out the work they’re doing with G4E . Next up we cover this year’s...

Why does it seem that women-owned and women-focused brands are more likely to address social issues, break stigmas, and give back? We’re taking a break from our usual format to discuss a number of these companies that are working hard to tackle conversations not commonly addressed in advertising.  In Part 2 we dive into campaigns addressing the board room, women's confidence and periods with campa...

Why does it seem that women-owned and women-focused brands are more likely to address social issues, break stigmas, and give back? We’re taking a break from our usual format to discuss a number of these companies that are working hard to tackle conversations not commonly addressed in advertising.  In Part 1, we go deep on moms, pregnancy and postpartum with Swehl x Molly Baz, Mayana “Bust the Stig...

Today we’re joined by Maia Ervin , Chief Impact Officer at Next Gen of United Talent Agency, formerly JUV Consulting . Tune in to learn how Maia uses her experience as a queer black woman to develop marketing campaigns that tell the stories of those often ignored and to assist clients in fostering work policies and culture that promote equity for all. She introduced us to Telfar & shared a cou...

Today we’re joined by Katie White , “the Lorax” and VP Account and Sustainability Director of the Martin Agency . Tune in to learn about Katie’s passion to ‘fight our seemingly invisible impact on the planet,’ how she seeks to reduce the agency’s footprint and help brands navigate the changing climate by infusing sustainable thinking throughout the creative process. She brought us Coach’s docuseri...

Today we’re joined by Creative Directors Heather Apple and Erin Stevens. The creative duo joined Public Inc in 2023 so they could use their creative powers for good and make real social impact. Join us for an inside look on their recent Deck the Stalls Campaign, an internal initiative at Public to fight Period Poverty.  Follow Heather & Erin on LinkedIn, and check out their websites www. Heath...

Today we’re joined by Karina Korol, an independent creative director and designer, who is focused on ‘climate creativism’. Join us to learn about her love of working with scientists, making beautiful work, and how she’s using her creativity to tackle the looming crisis of our time. She brought us LG’s “Better Choices Make a Better World” campaign to evaluate live using our criteria.  Follow Karina...

This week we’re taking a preliminary look at events and activations surrounding the big game, and offering recommendations for what they could look like through a social impact lens.  We re-envision FanDuel’s Kick of Destiny with Gronk, discuss how Usher’s halftime performance could incorporate Usher's New Look , and celebrate Lowe’s ongoing work with Rebuilding Together . Feel inspired? Check out...

Today we’re joined by Shawn Bohigian and Sarah Strauss, strategists & co-founders of the brand strategy lab Shawn & Sarah . Join us to learn what these creative bananas are passionate about, their belief in the importance of putting new stories out into the world, and how it should be easier for individuals and companies to act with integrity and do the right thing. Shawn & Sarah broug...

Today we’re joined by director & photographer, Kristyna Archer. Join us to learn how Kristyna incorporates her passions for sustainability, diversity & inclusion, gender equity and mental health into both branded & personal projects. She brought us Green Mountain Energy’s playful Light the Future campaign to evaluate live using our criteria.  Connect with Kristyna on LinkedIn , follow...

Today we’re joined by Lauryn Nwankpa, Managing Director of Brand Citizens, a strategic social impact consultancy based in LA. Join us to learn about her thesis on impact, and how she’s taken her learnings from the non-profit sector to elevate the conversations brands are having for positive change. She brought us Timberland’s inspiring Built for the Bold campaign to evaluate live using our criteri...

This week we highlight a couple wishful holiday campaigns, new tech and the latest from one of our favorite impact brands.  The first case study is for AT&T, featuring Gallaudet University in their recent “ Sound of Silence” campaign for the 5G football helmet , to help players & coaches communicate during the game. Next up we compare two holiday partnerships with the beloved non-profit Ma...

Today we’re joined by Emily Siegel, President and a founding Partner of Lafayette American, a design, strategy, and creative agency in Detroit. Join us to learn about how she uses her passion for purpose and social justice to help brands with their initiatives through creativity, scale, and good work. She brought us Tide’s long-running Loads for Hope campaign to evaluate live using our criteria. F...

This week we audit 3 campaigns that are using talent and influencers in different ways to help promote their message and drive impact through social channels and non-traditional methods. The first case study is for Cotton On Foundation x Born This Way , for their recent campaign focused on youth mental health and features a video with Lady Gaga.  Next up is an expanded partnership to the NFL Cruci...

This week we audit two sustainability focused campaigns and address the idea of is this enough or is it just greenwashing. We also highlight an innovative PSA titled DWB. The first case study for the Apple 2030 Status: Mother Nature campaign features Octavia Spencer as Mother Nature and is part sustainability report, part product launch. Next up is Liquid Death ‘Glory Hole’ featuring Tom Segura us...

Today we’re joined by Elliot Kotek, founder of impact creative agency and production company The Nation of Artists. Join us to learn about Elliot’s motto of IDEAS + EMPATHY = IMPACT, why he’s both format & issue area agnostic, and hear about his award winning work launching a social robot duck for kids going through chemotherapy with Aflac. He brought us the memorable Heineken campaign “ World...

This week we audit three back to school marketing campaigns and discuss their impact on social change.   The first case study for Cheetos Deja tu Huella: The Pitch campaign sponsors Becky G’s fingertips to promote college scholarships for the Hispanic community. Next is Crest + Oral-B who are continuing their campaign for #ClosingAmericasSmileGap through social media, events, product donations and...

Today we’re joined by Luke Purdy , Director of Sustainability at Wieden + Kennedy. Join us to learn about Luke’s passions for driving cultural change, his experience working with Ørsted to become the most sustainable company in the world, and how he spearheaded Wieden + Kennedy to become the 1st global advertising network to become a certified B-Corp. He shared an awesome London-based out-of-home...