Missed Opportunities for Good

Today we’re joined by Amy Williams , Founder and CEO of Good-Loop , the Good Engagement Platform that uses 'good' to unlock better performance from paid media campaigns. Join us to learn how Amy is driven by the challenge of making something good make sense, why she believes the optimal way to do more good is by working within the systems and leveraging the scale and reach of large compani...

Today we’re joined by Mike Hower , sustainability communication and reporting expert, author, podcast host, and founder of Hower Impact . Join us to learn about Mike’s 4 C’s of effective sustainability communication, how he fell into working in PR, and why he’s calling for courageous sustainability communication.  Follow Mike on LinkedIn , pick up a copy of Sustainability Storytelling , and subscr...

Today we’re getting nostalgic for simpler times with Pinterest , getting REAL with aerie , and covering the many ways cancer prevention is being addressed from big pharma ( Cologuard and Abbvie ) to nonprofits ( Cancer Support Community and Gilda’s Club ). Feel inspired? Check out the nonprofits linked below & donate, educate, advocate. RESOURCES + LINKS Pinterest: “ How did they do it? ”, Pin...

Today we’re joined by Bobby Jones , co-founder of Conspiracy of Love , Good Is the New Cool , and RIVET . Join us to learn about Bobby’s passion for uplifting young people, how he’s reimagining how we think about culture, and why he believes it’s important to stay focused on where we have the greatest power. Bobby brought us REVERB's campaign to turn concerts into climate action to evaluate li...

Today we’re joined by Kim Chappell , Chief Brand Officer of Bobbie , and mom of three. Kim has been named one of Forbes 50 Most Entrepreneurial CMOs, Shorty’s Brand Marketer of the Year 2025, and listed in the Adweek Creative 100. Join us to learn how Kim’s background in journalism influences how she approaches impact, how she lives by the value “you say something, you do something,” and why she r...

Today we’re joined by Kian Bakhtiari , Founder of THE PEOPLE . He is listed as one of the Top 50 Future Leaders by the Financial Times and is the author of the award-winning book, Marketing for Social Change. Join us to learn about Kian’s passion for giving young people a voice, why he is so interested in studying humans, society and our imprint within culture & how he’s helping companies adap...

Today we’re joined by Sarah Gwilliam , Founder & Grief Coach at Solace . Join us to learn how Sarah’s work has evolved with the evolution of sustainability and philanthropy to CSR to global citizenship and social impact. We discuss how her parents' military careers inspired her to pursue a career in impact, the value of companies promoting civic engagement, and why talking about grief shou...

The holidays are here and we’re revisiting some of our favorite brands who continue to stand by their values (Bobbie, e.l.f.) and the latest iterations of long-term initiatives (L’Oreal). We also highlight who is using their holiday spots for real impact (John Lewis), and who has some serious missed opportunities to drive true impact (Dunkin Donuts).  Feel inspired? Check out the nonprofits linked...

Today we’re joined by Jenn Shaw , an NAACP nominated award-winning writer/director known for genre-bending stories that champion underdogs, celebrate quirks, and spotlight cultural gems. Join us to learn why cultural nuance and lived experience matter in storytelling, the power of reserving the right to change your mind as a creative and how Jenn stays true to her values. Jenn brought us Huggies “...

Today we’re joined by ⁠ Dr. Anastasia Kārkliņa Gabriel , a cultural theorist, writer, and social critic whose work examines the meaning of culture in everyday life. Join us to learn about the time she participated in a building takeover protesting racial injustice, why she believes in befriending fear & how she sees culture as the operating system of our lives. Anastasia brought us Advil’s “ B...

Today we’re joined by ⁠Michelle O'Grady⁠ , a communications strategist, academic, and founder of ⁠Team Friday⁠ , a marketing strategy firm. Join us to learn how her grandmother inspired her passion for inclusivity and community, why mixed-race kids—the fastest growing demographic—deserve our attention, and why authenticity and trusted messengers are essential in marketing campaigns. Michelle b...

Today we’re joined by Ellana Sloan , an analyst-turned-strategist with a passion for pushing brands to be a force for good. Join us to learn how her identity as a 4th generation vegetarian led to her passion for intersectional environmentalism, why it’s important to ask why 6,000 times & how she balances being both a “flag raiser” and “cheerleader” to drive meaningful change within imperfect s...

Today we’re joined by Jiya Jaisingh , a communications professional specializing in social and behavior-change marketing and community building through strategic thinking and creative messaging.  Join us to learn about Jiya’s lightbulb moment in grad school, why you don’t have to have an impact job to have impact & how Jiya is using her superpowers for good. Jiya brought us Burger King’s ‘ Wom...

Today we’re joined by Hope Freedman , a passionate purpose practitioner who helps organizations discover, strengthen, and activate their social and sustainability initiatives that positively impact business, consumers, stakeholders and communities.  Join us to learn how impact work is embedded in Hope’s DNA, how working on both the client and agency sides has influenced how she approaches her work...

Today we’re joined by Becky Morrison , award-winning producer and founder of The Light , a company defining what it means to create healthy production experiences. Join us to learn how Becky developed a passion for social justice in her teens, why we should lean into conflict, and what it means to be an architect of production experiences. Becky brought us 2 Lego’s campaigns ‘ She Built That ’ &am...

Today we’re joined by Ryan Davis , digital strategist, storyteller and co-founder of People First , the leading influencer marketing firm in Democratic politics. Join us to learn how Ryan went from theater to politics, the importance of standing by and protecting creators from backlash and the value of authenticity. Ryan brought us Hinge “ No Ordinary Love ” to discuss live using our criteria. Fol...

Today we’re joined by Melissa Orozco , Founder and Chief Impact Strategist of Yulu Impact Communications , a B Corp PR agency helping organizations amplify their social & environmental impact and global reach. Join us to learn how she’s engrained impact as part of Yulu’s ethos from the beginning, who’s a gold standard in her book & why it’s important to be engaging with AI. Melissa brought...

Today we’re joined by Kelsey Lindell , disability inclusion advisor and the Founder & CEO of Misfit Media . Join us to learn how discovering her privilege led Kelsey to drive social change through marketing, how inclusion & accurate representation are both a missed opportunity & prevent harm, and why we need brave leaders now more than ever. Kelsey brought us a hit + a miss to discuss...

Today we’re joined by Lena Kazer Álvarez , a communications and creative strategist who specializes in crafting and executing impactful campaigns on complex social issues like health equity, climate change, and racial justice. Join us to learn how she moved from entertainment to social impact, why you should be doubling down on DEI not pulling back, and how her mom inspired her passion for health...

Today we’re joined by Pamala Buzick Kim , founder of mavenverse and co-founder of #STAYinLA . She’s a leader at the intersection of creativity, innovation, and growth driven to support working people through systemic change. Join us to learn how the creative human is the throughline in Pamala’s journey, the importance of shifting culture to shift policy, and why it’s important to show up in any wa...

Today we’re joined by Renee Miller , Founder and Executive Creative Director of The Miller Group – a purpose-driven creative boutique. We discuss how Renee stumbled into impact work back in the 90s, how to leverage your competitive advantage without greenwashing, and resilience after the LA fires. She brought us Dole x Ananas Anam’s Pinatex campaign to discuss live.  Follow Renee on LinkedIn , che...

Today we’re joined by Jonathan Jacobs , co-founder of creative advocacy agency, LOUDMOUTH . We discuss where empathy comes from, why you don’t have to have all the answers, and how we each have a role to play. He brought us Champion’s Reverse Renegade campaign to analyze live.  Follow Jonathan on LinkedIn and check out his work at   jonathanjacobs.com and LOUDMOUTH .  RESOURCES + LINKS Champion&#3...

Today we’re joined by Zoe Scaman , founder of Bodacious , a strategy studio focused on navigating new frontiers in innovation for brands and entertainment. Join us to learn how itchy feet led her to build a career where she can simultaneously work on a multitude of projects that fulfill a wide range of interests and allow her to have maximum impact, the humbling experience of working on the ground...

We’re kicking off Season 2 by diving into the Big Game, the Super Bowl. We cover some key moments surrounding Super Bowl LIX as well as the brands using their platform for social good, and those who missed the opportunity to make a greater statement (Jeep, we’re looking at you). We saw a big focus on female empowerment + health (Nike, Dove, NFL, Novartis), with a touch of climate change (Science M...

Today we’re getting to know our co-host, Alana Ficalora ! Tune in to learn about the spark that took Alana from producer to social impact strategist and set her on her mission to use creativity as a force for good. She brought us Pantene’s ‘ Going Home for the Holidays ’ to analyze which feels more relevant than ever.  Feeling inspired? Support the LGBTQ+ community by donating to GLAAD , and sign...