Mindset & Marketing with Matthew Toman & Sharon Kirkpatrick

In this episode of the Mindset and Marketing Podcast , hosts Matthew Toman and Sharon Kirkpatrick dive into the world of AI/ ChatGPT and its potential to transform how business owners manage their marketing efforts. The episode features their top five AI prompts for ChatGPT that business owners can use to streamline tasks like social media content creation, blog writing, and email marketing. They...

In this episode of the Mindset and Marketing Podcast , hosts Matthew Toman and Sharon Kirkpatrick return after a brief hiatus to share updates on their personal lives, including Matthew’s recent house move and Sharon’s eventful weekend. They dive into a lively conversation about finding balance amidst life’s chaos, touching on topics like sobriety, addiction, and how life has shifted for Matthew a...

In this episode of the Mindset and Marketing Podcast , hosts Matthew Toman and Sharon Kirkpatrick explore the power of exercise and how it benefits both physical and mental well-being. They start with a casual catch-up, sharing personal stories of hiking challenges and gym routines, before diving into a deeper discussion on how regular physical activity can enhance not only your health but also yo...

In this episode of the Mindset and Marketing Podcast , hosts Matthew Toman and Sharon Kirkpatrick take you through a lively conversation about the balance between business and personal life while sharing practical tips for improving both your mindset and marketing strategies. They catch up on recent adventures, from battling heat waves in LA to salsa dancing, and dive into a discussion about the p...

In this episode of the Mindset and Marketing Podcast, hosts Matthew Toman and Sharon Kirkpatrick dive into the transformative potential of podcasting for business growth. They begin by reflecting on their own experiences, from setting up a professional podcast studio on a budget to navigating the challenges of producing consistent, engaging content. With personal anecdotes from their daily lives i...

In this episode of the Mindset and Marketing Podcast , hosts Matthew Toman and Sharon Kirkpatrick explore the dynamic relationship between ambition and contentment. They kick off with personal anecdotes, sharing their perspectives on growth and personal fulfilment. Whether it’s the thrill of opening a new office in Shoreditch or the serenity of a quiet evening in LA, Matthew and Sharon engage list...

In this episode of the Mindset and Marketing Podcast, hosts Matthew Toman and Sharon Kirkpatrick delve into the crucial topic of website optimisation and its impact on business growth. They begin by sharing personal stories, emphasising how making simple, customer-focused changes to your website can significantly boost traffic and conversions. Whether it’s recounting a relaxing holiday in Portugal...

In this episode of The Mindset and Marketing Podcast, hosts Matthew Toman and Sharon Kirkpatrick dive into the vital discussion on how social media impacts us without knowing.  They start by sharing personal stories, illustrating how being aware and having a positive mindset can transform lives.  Whether it’s recounting a vibrant weekend in Portugal or discussing the nuances of social media influe...

In this episode of the Mindset and Marketing Podcast, hosts Matthew Toman and Sharon Kirkpatrick explore the essential elements of starting an online business, highlighting that this is possible for everyone. Emphasising the importance of mindset and marketing, they guide listeners through the process of transforming expertise into profitable products. Matthew and Sharon delve into the benefits of...

In this episode of the Mindset and Marketing Podcast, Matthew Toman and Sharon Kirkpatrick dive into the often-overlooked power of email marketing. As they return to their standard format, they highlight the importance of mindset and marketing in achieving success. Matthew shares his experience with utilising email marketing to grow businesses, emphasising that technical inexperience or feeling ov...

In this episode of the Mindset and Marketing Podcast, Matthew Toman returns from his break of travel adventures in Japan! Joined by co-host Sharon Kirkpatrick, we celebrate 10 years of business with Bankhouse and all the lessons that have been learned. Matthew shares his journey from being a refrigeration engineer to becoming a successful business owner and all the craziness that has happened in b...

In this episode of the Mindset and Marketing podcast, host Sharon Kirkpatrick sits down with Stephanie Coyne, founder of Face Aesthetic Clinic in Mayo. Stephanie shares her extraordinary journey from a young beauty enthusiast to a leading figure in the skincare industry. She opens up about the challenges she faced, including navigating the business through the COVID-19 pandemic and the continuous...

In this episode of the Mindset in Marketing podcast, host Sharon Kirkpatrick sits down with Alan Carroll, founder of Bloomfield Garages in Dublin. Alan shares his remarkable journey from starting as a young apprentice to establishing a thriving automotive business. He opens up about the challenges he faced, including financial hardships and the daunting process of rebuilding after setbacks. Alan’s...

In this episode of the Mindset and Marketing Podcast, your host Sharon Kirkpatrick dives into an inspiring conversation with Rochelle McNicholl, founder of McNicholl Consultants in Lanzarote. Rochelle, who transitioned from working in estate agencies in Northern Ireland to running her own consulting business in the Canary Islands, shares her entrepreneurial journey and the gradual process of build...

In this episode of the Mindset and Marketing Podcast, host Sharon dives into an enriching discussion with Jackie Carroll, a mental health and well-being coach, author, and entrepreneur. Jackie shares her compelling journey from the film industry to corporate life, and eventually to her true calling in coaching and mindfulness. They explore the core reasons why many people feel unfulfilled in their...

In this episode of the Mindset and Marketing Podcast, your host Sharon takes the reins for an insightful conversation about entrepreneurship with Carmel, a nurse practitioner turned successful business owner. Carmel shares her inspiring journey from a diverse nursing career to establishing The Skin Company, an aesthetics clinic in Bermuda. Together, they dive into the invaluable lessons learned fr...

In this episode, your host Sharon Kirkpatrick takes over for a conversation about entrepreneurship with Lisa McFarland, Relationship coach and expert. Together, they dive into the invaluable lessons learned from running a business, particularly emphasizing that success takes time and is rarely an overnight achievement. They explore Lisa's journey from uncertainty to building a thriving coachin...

In this episode, your hosts Matthew Toman and Sharon Kirkpatrick dive deep into the world of people-pleasing and unpack how this habit could be quietly holding you back. We'll look at some pretty eye-opening stats: 56% of women and 42% of men see themselves as people pleasers, and a whopping 92% of us show at least one people-pleasing trait. It’s clear that trying to make everyone happy is a c...

In this episode, your hosts Matthew Toman and Sharon Kirkpatrick discuss the critical role of marketing spend in business growth, emphasizing its importance as an investment rather than just an expense. We explore a variety of marketing channels, including social media, content creation, and influencer marketing, offering practical advice on effectively allocating a marketing budget. We share a lo...

In this episode, your hosts Matthew Toman and Sharon Kirkpatrick explore the transformative power of upgrading your morning routine. Perfecting the start of your day is not just about setting an alarm or choosing the right breakfast; it's about creating a series of intentional habits that prime you for success in all areas of life. We delve into the key components of a dynamic morning routine—...

In this episode, your hosts Matthew Toman and Sharon Kirkpatrick dive into the absolute lifeblood of any successful business: lead generation. Understanding your lead generation strategy is crucial for several reasons—it allows you to assess whether your leads are converting, forecast potential earnings, identify areas needing improvement, and set realistic sales targets. We cover essential metric...

In this episode, join hosts Matthew Toman and Sharon Kirkpatrick as we dive into the world of manifestation, getting real about how it's not just magical thinking but a legit game-changer in how we achieve our dreams. We chat about how 90% of what we do is driven by our sneaky subconscious and how getting this part of our brain on board with our goals is key to making things happen. We share o...

In this episode with hosts Matthew Toman and Sharon Kirkpatrick, we dive into the world of taking your business online, exploring the big why's and how's of making the digital leap. We break down the reasons behind moving your venture into the digital realm—reaching a wider audience, slashing overhead costs, and selling anytime, anywhere. Using straightforward examples, we show how various...

Navigating the crowded online marketplace is tougher than ever, making it crucial not just to be the best but to also stand out. This podcast focuses on how to catch your audience's attention quickly, highlighting the importance of memorable slogans and emotional connections. Through examples like L'Oreal's "Because You're Worth It" and McDonald's "I'm Loving...

In this episode, we tackle life's toughest moments, from loss and health challenges to relationship woes and beyond. We unpack how these daunting experiences are not mere obstacles but valuable lessons in disguise. Drawing from our own stories, we reveal how each challenge can sharpen our focus, fortify our resilience, and ground us in a deeper understanding of ourselves and our paths. We offe...