Mindset & Marketing with Matthew Toman & Sharon Kirkpatrick

In this episode, we're diving deep into how to boost your sales game with the magic of online ads. We're talking about why waiting for customers to stumble across your business is not an option anymore and how targeted ads on platforms like Meta, Google, YouTube, and through affiliates can seriously change the game. We'll walk you through everything you need—figuring out who your custo...

In this episode, we dive into the often-overlooked connection between workplace burnout and its profound impact on health. Drawing from a wealth of data, we explore how burnout significantly elevates the risk of various health issues, from mental health struggles to chronic conditions. We tease apart the statistics that highlight the urgency of addressing this epidemic in our modern work culture,...

Ever wonder how to create a viral marketing campaign that gets an entire city talking? Spoiler alert: In involves taking risks with your marketing. In this episode, we talk to our client Aisling Burke, CEO of Cosmetic Fairies about the viral marketing campaign that set Dublin's corner of the internet on fire last week. We discussed the buzz created by a bold advertisement Aisling placed outsid...

In this podcast episode, we explore the often-feared territory of failure, shedding light on its pivotal role in the journey to success. We discuss how failure shouldn't be dreaded but embraced, as it signifies our willingness to take risks and push our limits. Sharing our own experiences, we highlight the numerous benefits that you can get from failure. These include learning valuable lessons...

Hey everyone, we get a ton of questions about what it takes to really make it, whether you're climbing the career ladder or launching your dream project. And you know what? Saving yourself from years of challenges really comes down to two game-changers: finding the right mentor and teaming up with an accountability partner. In today's chat, we're diving into why these connections can b...

People often ask us what the most important skill is when it comes to marketing or building an online business and the answer is always the same: copywriting. In this episode, we talk about the importance of copywriting and how you can change your entire life by just mastering this one skill. The words you use to position your business and speak to your target audience can change everything for yo...

Ever feel like you're faking it and everyone's about to find out? Or that you’re stepping into an area you don’t have any experience in? You’re not alone! This episode is all about turning impostor syndrome, that sneaky feeling of self-doubt, into a secret weapon for success. We're diving into what this syndrome really is and why it's actually more common than you think, especially...

The power of video to build your business and share your story In this episode, we talk about the most powerful tool that business owners have in 2024. We tell you about some of the biggest marketing trends in 2024 and how you can use them to share your story and build your business faster than ever. This includes things like how to do short form content, tips to edit your videos, the power of con...

In this episode (our first of 2024!) we catch up on all of of our holiday experiences while looking forward to all the exciting plans for the new year. We also give you proven strategies to stick to your resolutions or goals for the new year (particularly around health and fitness) and how to start your year on the best foot possible. So whether you have a big goal you're working towards in 20...

In this last episode of 2023, we talk about mastering your screen time and we also invite you to take the first step to starting your online business where we will help you to get your very first sale. This is support you won't find anywhere else and you will get it for FREE as a viewer of this channel and the Mindset & Marketing podcast All you need to do is head to this link to fill out...

In this episode, we talk about some of the unexpected changes of getting older but how you can use all of your life experiences (even the bad things) to your advantage. We also give advice on how to appreciate the little things in life while still staying focused and motivated on your goals. Last, we give some tips around running ads and the #1 strategy that all businesses should be doing if you&#...

In this episode, we dive into the complex world of anxiety. We'll explore its many layers, from underlying causes to the ways it manifests in our daily lives. Most importantly, we talk about the simple practical steps you can take to overcome any of your own anxieties. Later, we shift our focus to the unique challenges and pressures faced by small business owners. Navigating the high-pressure...

In this episode, we talk about one of the most important things to master in your life: asking for help. This is something that most people are uncomfortable with but it made my life a whole lot easier once I embraced it. On the marketing side, we answer one of the common questions we get at Bankhouse Media: Why aren't more people visiting my website? We show you what most people are doing wro...

In this episode, we discuss one of the most important things in reaching your full potential: Unlearning your belief systems. You will learn how to overcome the beliefs that are holding you back and get rid of all your limitations. We also discuss the single best thing that you can do to take control of your finances both short term and long term. The answer is simple and may surprise you.

In this episode, we give you some practical tips and guidance on how to mentally conquer the darker months when you're probably not feeling as motivated. We also talk about how to prepare your marketing for Black Friday, Cyber Monday, and all your other holiday sales while also making it much more easy for your year-round sales.

In this episode, we talk about how to change your mindset around sales and we debunk some of the biggest myths surrounding that sales. There isn't a single business on earth that succeeds without knowing how to get sales and this podcast will show you how. We also give you some key tips on how to get ahead of AI so that you're using it to grow your business and yourself before it gets ahea...

Mindset: We talk about why most people are so much more willing to put the work into their physical health or their jobs but not on building their actual mindset. We also talk about why we decided to call our business Mindset & Marketing and how mastering both of those things will change anyone’s life. Marketing: We teach you some extremely helpful tips around social media and how to make cont...

What you'll learn in this episode... Mindset: We talk about how to break habits when they're becoming unhealthy and all the positive changes that Matthew experienced when he gave up alcohol. However, we also address how having a healthy relationship with alcohol can actually be a good thing for certain people. Marketing: We discuss how it's possible to start an online business around A...

In this episode we talk about the importance of keeping an open mind to marketing strategies that you might not want to do initially. Often times, these end up being the most valuable marketing strategies for your business. We tell the story of a former student who grew his audience by 500 people worldwide in just a few days after he implemented on something that he initially did not want to do. W...

In this first joint episode between Matthew and Bankhouse Media manager Sharon, they talk about a variety of important subjects relating to both Mindset & Marketing. This includes how your environment shapes you and makes you more productive, how to break through the fear of thinking that your idea has been done before and how there is a formula to EVERYTHING that you want in life.

In this episode, I answer the question that I get asked more than any other: "How can I start an online business as fast as possible”? This is why I spent years creating ‘Life’s A Beach’, our flagship online course that teaches ANYONE how to start an online business and then also gives them the website and sales funnels they need in order to get customers fast. I talk about AVA, our brand new...

In this episode, I discuss how to master your business mindset and make sure that you and your team are aligned by having a specific goal that you’re all working towards.  I also talk about the importance of delivering exceptional products and services, maintaining work-life balance, and engaging with your team on a personal level.  Listen today to discover practical strategies and lessons that wi...

In this episode, we discuss the importance of your perception and how it can influence every aspect of your life. I talk about how to manage emotions and change your perspective when things seem like they aren't totally going your way. Everything in life happens for a reason and you have the ability to control your reactions and thoughts. This will allow you to remain open to positive possibil...

I truly believe that all of us can achieve anything we want in life by setting the right daily priorities with our time and energy. In this episode, I talk about how to find the time and mental space to do what you want to do while being very realistic about your other responsibilities. I also talk about how to figure out what you do want in life by first figuring out what you don't want. Last...

In this episode, I talk about why you can’t keep waiting until the perfect moment to take action on your dreams and why so many people “outsource their power” by doing this.  For anything you want in life, there is a roadmap to achieving it and it just takes an extra bit of knowledge to get there.  You need to stop setting conditions around the things you want in life and this episode podcast will...