Minding Your Business Podcast

If your business isn’t converting, it’s probably not your product, it’s your offer. In this episode, CJ and Aaron break down the critical difference between a product ladder and an offer ladder - and why most entrepreneurs get this wrong. Most people build great products… but fail to give people a reason to buy. In this episode: The difference between a product ladder and an offer ladder Why “if y...

In this episode of the Minding Your Business Podcast, CJ and Aaron sit down with Trevor Convirs, digital marketing expert, former software engineer, and founder focused on helping trades businesses generate consistent leads. Trevor shares his journey from fintech to entrepreneurship, how he transitioned from building websites to building lead generation systems, and why understanding the “why” beh...

CJ Jolliff and Aaron Jarrels dive into the reality of running a growing business: too many tasks, not enough time, and the constant pressure to become more efficient. In this episode, they explore the challenges entrepreneurs face when scaling a business, from overwhelming administrative work to the constant search for systems that save time. CJ shares how he’s experimenting with automation and AI...

This week on Minding Your Business, CJ and Aaron dive into a real-time conversation about focus, creativity, and what happens when your “superpower” starts to change. Aaron shares his experience adjusting to new ADHD medication and the surprising tradeoffs between clarity, energy, and creativity. Is more focus always better, or does it come at a cost? Meanwhile, CJ breaks down the strategy behind...

In this episode of Minding Your Business , CJ and Aaron cover a wide range of topics that every entrepreneur and business owner can relate to, from getting lost in deep work to building a smarter content strategy and navigating the rapidly changing world of AI. They discuss the power (and danger) of flow state, why business owners must step out of the shadows to truly help others, and how simple c...

In this episode of the Minding Your Business Podcast, CJ and Aaron dive into one of the biggest challenges for leaders, entrepreneurs, and anyone who works with people: communication patterns that keep us stuck. Aaron shares the framework behind his upcoming book and course, Break the Loop, explaining how most conflicts follow a predictable cycle—and how learning to recognize and interrupt that cy...

In this episode of the Minding Your Business Podcast, CJ Jolliff and Aaron Jarrels dig into what it really takes to move from ideas to execution. They talk about slowing down to build systems that scale, the shift from chasing big ideas to building sustainable businesses, and how AI is changing the way entrepreneurs work. From marketing strategy and CRM frustrations to virtual assistants, AI agent...

In this episode of Minding Your Business, CJ Jolliff and Aaron Jarrels reconnect after a short break to share what they’ve both been building - and more importantly, what they’re finally implementing. Aaron walks through the creation of a new relationship communication framework designed to stop couples from having the same fight over and over, why “done is better than perfect,” and how treating h...

In this solo episode, CJ Jolliff reflects on the growth of the Minding Your Business podcast and shares a powerful framework for setting goals that actually stick. Inspired by Brian Andrews’ book Formulated to Win, CJ breaks down the CRUSH method - Clear, Realistic, Urgent, Systematized, and Heartfelt -and explains how structure, not motivation, is the key to long-term success. Through real-world...

In this special interview episode of Minding Your Business, CJ Jolliff and Aaron Jarrels sit down with SEO specialist Eric Plotts of Blue Lake Web Design to discuss how search is really working today. Eric explains why the traditional black hat vs white hat SEO debate misses the point, how click-through rate and engagement influence rankings, and why branding now makes up the majority of SEO succe...

In this spontaneous, unplanned episode, CJ and Aaron diveinto a surprisingly deep conversation about trade-offs, meaning, and mindset. After a last-minute decision NOT to take a consulting job on a Saturday — even though the money could buy a brand-new Mac Mini — Aaron realizes the real cost wasn’t the time… it was the story he would tell himself every time he turned that computer on. They explore...

In this episode, CJ and Aaron dive deep into the myth of motivation and the real secret to progress — determination. From YouTube burnout to small business burnout, they discuss how consistency, systems, and self-discipline beat motivation every time. Aaron shares behind-the-scenes lessons from building his Being Bernard YouTube series, and CJ introduces a powerful concept from "The E-Myth&qu...

Stop Watching. Start Winning. Go to EFXSports.com and use code WIN for 15% off plus free shipping - and Brian will throw in a digital copy of Formulated To Win to help you unlock your potential and start stacking your wins. Entrepreneur and author Brian Andrews of EFX Sports joins CJ and Aaron for an “After Hours” chat on what it really takes to WIN - repeatedly. We unpack Brian’s champion mindset...

In this episode of Minding Your Business , CJ Jolliff and Aaron Jarrels dive deep into the realities of running ads, building trust with your audience, and embracing AI as both a creative tool and a challenge. Aaron opens up about his struggles with anxiety, hapkido practice, and overcomplicating ad creation—before realizing that simple, direct messages like “Hey Omaha…” can be the most effective....

In this episode of Minding Your Business , CJ Jolliff and Aaron Jarrels dive deep into the fast-changing world of AI tools for creators. From experimenting with ElevenLabs to struggling with Runway ML, they share the wins, frustrations, and lessons of working with cutting-edge tech. But the conversation doesn’t stop at tools, CJ and Aaron get real about audience engagement, the challenges of conte...

In this episode of Minding Your Business , CJ and Aaron dive into the messy, exciting process of building creative projects. Aaron shares his rollercoaster journey of starting (and restarting) a YouTube channel, balancing recurring jokes, pacing, audience feedback, and why consistency matters more than chasing viral hits. We also explore the behind-the-scenes grind of writing and editing comedy, t...

In this episode of Minding Your Business , CJ and Aaron are back with a blend of laughs, real talk, and creative breakthroughs. CJ reveals the challenges of building a coaching curriculum and how he's adapting to clients' diverse needs. Aaron introduces us to Being Bernard , his alter ego and satirical YouTube therapy character, as a form of emotional and creative release. They unpack the...

In this episode of Minding Your Business , CJ and Aaron unpack the surprising connection between clutter and clarity, and why the state of your space may be sabotaging your focus. From ADHD workarounds to passion burnout, they explore what happens when fun hobbies become "serious businesses"—and why that shift can suck the joy right out of them. CJ shares how revamping his office and gar...

In this After Hours episode of Minding Your Business , CJ and Aaron sit down with James Griffin, founder of Auto Shop Marketing Pros, to uncover how he went from flying Navy jets to helping auto shops dominate online. James shares how he found his niche, why Google search ads are a goldmine, and how his sales process evolved from cold calls to an automated client pipeline. We talk war stories from...

In this episode of Minding Your Business , Aaron has a breakthrough moment—one that reframes how creators approach their work. From struggling with gear and storage space to discovering the power of showing up authentically, this episode is equal parts tech talk and mindset shift. CJ and Aaron break down: How to build a sustainable video workflow (hardware, backups, and editing tips) The “Seed &am...

In this episode of Minding Your Business , CJ and Aaron get real about what makes marketing work - from storytelling frameworks to ad formulas that actually convert. You'll hear them unpack how to combine the Hero’s Journey with the Interrupt–Engage–Educate–Offer model to create powerful messaging in short-form content. From dissecting real ads to reflecting on mindset shifts, sim racing, and...

In this episode, CJ and Aaron dive deep into how happiness is a choice, not a destination. Aaron shares a hilarious and insightful story about finally getting a Segway after 12 years - and what it taught him about patience, mindset, and how we often delay joy. CJ takes us through different types and categories of lead magnets - download the list below. From traffic jams to Hapkido to lead magnets,...

In this Minding Your Business: After Hours episode, CJ and Aaron sit down with Eric Yun of 10 Mile Marketing. Eric shares his proven strategy for helping small businesses dominate their local 10-mile radius using social media, with a $200/month ad budget that drives massive engagement. From his “Hey Shoals” foodie channel to value-based pricing, Eric reveals how to turn local restaurants into mini...

In this episode, CJ and Aaron dive into how AI is reshaping everything from quiz funnels to course reviews - and even closing high-ticket deals. They share new discoveries in AI agents, reflect on the importance of personal touch in sales, and explain why sending a proposal isn’t the same as closing a deal. Plus, Aaron reveals how a surprising tool gave him the best review he’s ever received - and...

CJ and Aaron are back! Refreshed, recharged, and more focused than ever. In this episode, they unpack Aaron’s shift in content strategy on YouTube, CJ’s coaching framework for business development, and the mission behind the Minding Your Business podcast. From authentic marketing advice to building share-worthy moments, this episode explores how real impact is made - not by chasing views, but by c...