Minding Your Business Podcast

In this special unaired interview recorded two years ago, CJ and Aaron sit down with longtime friend and developer Chris Pisar, owner of CP Media in Bakersfield, CA. Chris shares his journey from sports broadcasting to web development, what it’s really like to grow a solo business, and the mindset shifts that helped him push through the early struggle. They cover the highs and lows of entrepreneur...

In this packed episode, CJ and Aaron explore what’s really working on YouTube right now. Aaron shares surprising results from remixing long-form videos into Shorts, and the duo discusses the psychological power of lighting, editing style, and how content trends affect authenticity. They also dive into a hilariously relatable rant on real estate—from painful home buying experiences to what most rea...

CJ and Aaron unpack a ton in this episode - from the caffeine-fueled chaos of their mornings to the strategic wins and roadblocks of building an online brand. Aaron shares what he’s learning from A/B testing YouTube thumbnails, tweaking ad campaigns, and trying to stay sane while publishing 21 Shorts a week. Meanwhile, CJ walks through the strategy and design process behind their new social media...

In this episode, CJ and Aaron share their latest experiments with YouTube Shorts, TikTok engagement tricks, and the realities of social media algorithms. They discuss why brute force content creation is working on YouTube but flopping on TikTok, how to improve your brainstorming sessions using AI, and the importance of building a personal Minimum Viable Product (MVP) based on value, interest, and...

In episode 31 of Minding Your Business, CJ Jolliff and Aaron Jarrels unpack game-changing strategies for entrepreneurs. Aaron reveals how niching down on YouTube boosted his subscribers to 1,511, sharing tips on memberships vs. Patreon for community building. CJ introduces quiz funnels, showcasing a coffee persona quiz that skyrockets conversion rates to 36%—10x the average landing page! They also...

CJ Jolliff and Aaron Jarrels dive into the entrepreneurial grind on Minding Your Business . Aaron shares his breakthrough with AI tools like HeyGen for testing video hooks, while CJ unveils his new venture, Looky Social, aimed at boosting business visibility. They debate YouTube vs. TikTok for growth, explore the power of niche content, and reflect on balancing work with personal life. From decisi...

CJ Jolliff and Aaron Jarrels are back on Minding Your Business with real talk for entrepreneurs and side-hustlers. Aaron shares his YouTube breakthrough—narrowing his audience to boost subscribers and engagement—while wrestling with team-building challenges inspired by a cousin’s 60x business growth. CJ reflects on overcoming bottlenecks and previews an AI twin experiment for business automation....

Join CJ Jolliff and Aaron Jarrels on Minding Your Business as they dive into personal growth through relationship challenges, the power of storytelling in business, and the wild potential of AI twins. Aaron shares his epiphany about focusing his YouTube content on helping men "break upward" after breakups, while CJ explores how AI avatars could revolutionize customer service and marketin...

CJ and Aaron dive into the creative process behind content creation, discussing their latest experiments with video hooks, AI-powered editing tools, and workflow optimization. Aaron shares how his son unexpectedly helped improve his videos, leading to a surprising spike in engagement. They also discuss leveraging tools like FireCut, Motion Array, and vidIQ to streamline editing, improve storytelli...

CJ and Aaron dive into the ever-changing world of content creation, discussing experiments with video hooks, A/B testing, and the surprising impact of reposting content. They share insights on how most views come from non-subscribers, making reposting a powerful tool for audience growth. The conversation also explores the challenge of marketing yourself objectively and why having an outside perspe...

In this episode of the Minding Your Business Podcast, hosts CJ Jolliff and Aaron Jarrels dive into the world of content creation, sharing their experiences with platforms like YouTube and TikTok. They discuss the challenges of maintaining audience engagement, the importance of hooks, and strategies for testing content effectiveness. The conversation also explores the latest AI tools, including Ado...

In this episode of Minding Your Business , CJ and Aaron share how extreme conditions—from freezing commutes and falling icicles to chaotic daily routines—fuel their productivity hacks. They reveal creative strategies like gamifying your to‑do list, limiting tasks to what fits on a post‑it note, and harnessing that dopamine hit from checking off accomplishments. Plus, they discuss the reality of se...

In this episode of Minding Your Business , CJ Jolliff and Aaron Jarrels break down their latest experiments in social media marketing, comparing TikTok's fast-paced engagement with YouTube's long-term growth potential. They discuss the differences in content strategy, audience behavior, and platform algorithms. Aaron shares his success with bite-sized psychology lessons and how engagement...

In this episode of Minding Your Business, CJ and Aaron cover a wide range of topics, from the surprising mental and physical benefits of creatine to coffee education and marketing strategies for better audience engagement. They dive into the science behind creatine supplements, share personal workout experiences, and explain why choosing the right coffee beans matters. The conversation also touche...

In this episode of Minding Your Business, CJ and Aaron dive into the power of mindset, audience targeting through segmenting, and strategic business growth. They discuss how surrounding yourself with the right people impacts success and why 2025 is shaping up to be a big year for entrepreneurs. Aaron shares insights from a classic marketing book, leading to a deep conversation on niching down and...

In this episode of Minding Your Business, CJ and Aaron kick off the new year with discussions on goals, personal growth, business strategy, and unexpected home repairs. They dive into their New Year's resolutions, from staying injury-free to optimizing fitness and nutrition. Aaron shares his HVAC struggles, and CJ explores the impact of diet on sinus health. The duo also talk about refining th...

Aaron discusses using AI to determine the best color palette for his new office, which will be used for both in-person counseling and YouTube videos. The AI recommended a dark muted blue or smoky sage color, citing its calming effect and ability to minimize glare for filming. Aaron plans to use a matte finish and incorporate natural wood accents and abstract artwork to create a warm and profession...

https://mybpodcast.com CJ and Aaron discuss the results of their social media ad experiment, comparing YouTube shorts and TikTok. While YouTube yielded a higher watch time, TikTok had a larger audience, albeit with a shorter average watch time. CJ plans to further analyze the data and potentially invest more in paid advertising on TikTok. YouTube algorithm changes impact video categorization and r...

The Minding Your Business Podcast is officially back with a new look and format, after several months of live streaming and refining the video podcast format. We review Spotify Wrapped statistics, revealing our audience demographics, favorite episodes, and listening habits. The audience is predominantly between 35 and 44 years old, with a surprising interest in Celtic punk music and audiobooks on...

This week on the Minding Your Business Podcast, we talk about knowing when to quit, but not giving up.

This week on the Minding Your Business Podcast, we talk about losing sleep and how to stop your brain from spiraling out of control.

This week on the Minding Your Business podcast, we talk about busyness.

This week on the Minding Your Business Podcast, we talk about the secret to success, and how expectation and communication can make or break relationships.

This week on the Minding Your Business Podcast, we build on our conversation about trust. We talk about authenticity and how to be genuinely you while building trust.

This week on the Minding Your Business Podcast we talk about trust... and trust me, it's going to be a good one. The four pillars of trust are: honesty, integrity, reliability, and respect.