Dr. Mary Frances Duncan
MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice Owners
Million Dollar Chiro: The Podcast for Chiropractic Practice Owners is a podcast where the spine meets strategy, alternative healthcare takes center stage, and we discuss how to build robust chiropractic practices. Dr. Mary Frances Duncan, founder and CEO of Simply Southern Chiropractic Center in South Carolina, walks you through different strategies and topics related to business, the chiropractic world, and entrepreneurship.
Author
Dr. Mary Frances Duncan
Category
Podcast website
Latest episode
Jul 3, 2026
Where to listen?
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Episodes
Ep. 17: The Importance of Personal Branding 23.07.2024 28:43
SUMMARY: In this podcast episode Dr. Duncan discusses personal branding - what it is and why it is important. She covers topics such as branding yourself as a clinic owner, the role of social media in personal branding, common mistakes chiropractors make, and the importance of separating personal and professional social media accounts. She emphasizes the need for a strong online presence and the i...
Ep. 16: How To Know When It Is Time To Scale 11.07.2024 43:36
SUMMARY: In this podcast episode, Dr. Duncan discusses the process of scaling a chiropractic practice. She covers topics such as when to know when it's time to scale, the key signs indicating readiness, the role of financials in scaling, and the logistics of running multiple clinics. She emphasizes the importance of a full patient schedule, maintaining high-quality patient care through growth, and...
Ep. 15: Carrying the Weight of Ownership 19.06.2024 37:14
SUMMARY: In this conversation, Dr. Duncan along with her executive assistant, Kelsey, discusses the challenges and responsibilities of practice ownership. Dr. Duncan talks about carrying the weight of a clinic, including the financial and personal sacrifices that come with it. Dr. Duncan discusses the balance between providing care and managing the business side of the clinic, as well as the impor...
Ep. 14: The Origin Story of Simply Southern Chiropractic Center 03.06.2024 36:58
SUMMARY: In this week’s episode of MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice Owners Dr. Duncan and her executive assistant, Kelsey, discuss the origin story of her own practice Simply Southern Chiropractic Center and the challenges she faced at the start of opening her business. The conversation revolves around the importance of customer service and human connection in the medica...
Ep. 13: 5 Vendors That Every Practice Owner Should Have 14.05.2024 33:53
SUMMARY: In this week’s episode of MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice Owners , Dr. Duncan discusses five vendors that every chiropractic practice owner should have from the very beginning of practice ownership. She emphasizes the importance of building relationships with these vendors and highlights why they are absolutely necessary to have. Chiropractors go to schoo...
Ep. 12: Give Your Patients the Walt Disney World Experience 07.05.2024 24:42
SUMMARY: In this week’s episode of MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice Owners , Dr. Mary Frances Duncan and her executive assistant Kelsey discuss the importance of giving your patients the Walt Disney World experience when they’re visiting your office. In many towns and cities, prospective patients have numerous choices when it comes to chiropractic care, and the customer...
Ep. 11: 5 Reasons Why Your Chiropractic Practice Isn’t Thriving 30.04.2024 57:33
SUMMARY: In this week’s episode, Dr. Duncan and Kelsey discuss five reasons why your chiropractic practice may not be thriving. Some of the reasons include running a personal injury (PI) only or PI-heavy practice, not hiring effectively, and not maintaining a professional image. Dr. Duncan gives actionable advice on changes you can make NOW to take your practice from failing to thriving. It may ta...
Episode 10: The Importance of Joining Your State Chiro Association 23.04.2024 22:53
SUMMARY: In this podcast episode, Dr. Iva Hughes, former president of the South Carolina Chiropractic Association, discusses the key benefits of joining a state chiropractic association. She emphasizes the importance of associations in protecting your right to practice and the power of numbers in advocating for chiropractors. Dr. Hughes also highlights the networking and collaboration opportunitie...
Episode 9: COVID & The Power of State Chiro Associations 16.04.2024 31:30
SUMMARY: This week, Dr. Mary Frances Duncan sits down with chiropractor and former South Carolina Chiropractic Association President, Dr. Iva Hughes! Dr. Hughes shares her journey as a chiropractor and a business owner. Dr. Hughes emphasizes the importance of joining your state chiropractic association and highlights the benefits of being a member, such as access to legal and legislative support....
Episode 8: The Benefits of Chiropractic Care for Teachers 09.04.2024 42:58
SUMMARY: In this week’s episode, Dr. Duncan is joined by her friend and local elementary school teacher, Ms. Kirby-Annah Philpot, to discuss how school teachers can greatly benefit from chiropractic care. They discuss how teaching, especially young children, can be a very physically demanding job, which can be a source of neck and back pain. Dr. Duncan and Ms. Philpot break down some of the reason...
Episode 7: 7 Myths You Were Told In Chiro School Debunked 02.04.2024 41:35
SUMMARY: In this week’s episode, Dr. Duncan and Kelsey talk about seven myths and misconceptions that many chiropractors hear while they’re in chiropractic school. Along with the idea that soft tissue therapy isn't “real chiropractic,” they also debunk the myth that opening your own practice is the only path to success, highlighting the benefits of working as an associate. They also challenge the...
Episode 6: What To Do If You're In A Car Wreck 26.03.2024 50:31
SUMMARY: In this podcast episode, Dr. Duncan and personal injury attorney, Will Maxey, discuss what to do if you ever find yourself in a car accident. They cover topics such as the importance of liability in car accidents, steps to take after a car accident, seeking medical treatment after a car accident, and how to pay for your medical bills from treatment. TAKEAWAYS: Car accidents are one of the...
Episode 5: Car Wrecks, Necks, & Checks (Part 2) 19.03.2024 1:06:03
SUMMARY: In part 2 of the podcast series on personal injury basics for chiropractors, Dr. Duncan and guest speaker Will Maxey, a personal injury attorney, discuss important topics such as defining maximum medical improvement (MMI), treating up to MMI, typical treatment duration and cost, how to handle missed visits, patient compliance, advanced imaging, and payment options. This conversation also...
Episode 4: Car Wrecks, Necks, & Checks (Part 1) 12.03.2024 1:04:52
SUMMARY: In this podcast episode, Dr. Duncan and her husband, Will Maxey, a personal injury lawyer, discuss the importance of the conversation between chiropractors and personal injury lawyers. They breakdown the topics such as understanding personal injury cases and types of personal injury cases. Then, they tackle how personal injury clients transition into chiropractic patients. They cover topi...
Episode 3: The Hiring Funnel (Part 2) 05.03.2024 51:02
SUMMARY: In this conversation, Dr. Duncan and Kelsey discuss the second half of the hiring funnel, the 11-step hiring process that Dr. Duncan has developed for her chiropractic clinic. They emphasize the importance of having a systematic hiring process and the value of using a hiring funnel. They break down steps 6 through 11 of the hiring funnel, from the in-person interview to giving the job off...
Episode 2: The Hiring Funnel (Part 1) 01.03.2024 45:41
SUMMARY: In this episode, Dr. Duncan and her executive assistant, Kelsey, discuss the best strategies for hiring the best doctors and support staff in a chiropractic office. Dr. Duncan breaks down the hiring funnel that she has perfected and uses in her own chiropractic clinic. A free PDF of this chiropractic hiring funnel Guide can be downloaded on her website, milliondollarchiro.co , so you...
Episode 1: Who is Dr. Duncan? 22.02.2024 41:57
Welcome to the inaugural episode of " I'm Simply Saying, " where your host Dr. Mary Frances Duncan delves into the world of chiropractic care and entrepreneurship! Dr. Duncan, a passionate chiropractor and business owner, shares her journey from childhood chiropractic visits to founding Simply Southern Chiropractic Center. Through personal anecdotes and insightful reflections, Dr. Duncan hopes to...
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