MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice Owners

SUMMARY: This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ we are celebrating the 1-year anniversary of Million Dollar Chiro! Million Dollar Chiro exists for one very specific purpose: to help chiropractic practice owners put systems in place to scale their clinics and reach at least $1 million in annual collections. With so much growth in the last year, we have so...

SUMMARY: This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan shares something she’s very passionate about - chiropractic professionalism. From dressing like a doctor, to personal hygiene, and how your office looks, she explains how our presentation as chiropractors directly impacts patient trust, retention, and the public’s perception of our profession. If...

SUMMARY: This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan sits down with Dr. Sophie Wright, her newest associate chiropractor at Simply Southern Chiropractic Center in South Carolina. In this episode, Dr. Wright shares her journey from chiropractic assistant to chiropractic student to practicing chiropractor, reflecting on her first year in practice, le...

SUMMARY: This week, we are introducing a new episode series — Ask Me Anything with Dr. Duncan! In our inaugural AMA episode, Dr. Duncan answers listener questions about chiropractic business strategy — focusing on the challenges and strategies of hiring and training associate chiropractors. She shares personal insights on when to bring on an associate, how to train effectively, and what it takes t...

SUMMARY: In this episode of ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Mary Frances Duncan interviews Dr. Phil Golinsky and his wife Phoebe Casey, the founders of RxWellness Spine & Health. Phoebe shares her journey from the corporate world, where she spent years consulting with Fortune 100 businesses, to her current role as COO of RxWellness Spine & Health,...

SUMMARY: Welcome to the inaugural episode of our new series, “The Owners’ Box — The Real Game of Running a Chiropractic Practice,” where we meet with other successful chiropractors who own their own profitable practices. In this first installment, Dr. Duncan sits down with Dr. Phil Golinsky, the CEO of RxWellness Spine & Health, located in the Washington, D.C. metro area. Dr. Golinsky is a top...

SUMMARY: In this episode of ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan and Kelsey go through some of the most frequently asked questions about the hiring funnel. The hiring funnel is a systematic process that Dr. Duncan uses and has perfected in her own chiropractic clinics over the last 10 years to help chiropractors make effective hires for their practices....

SUMMARY: In this conversation, Dr. Duncan and Kelsey discuss the second half of the hiring funnel, the 11-step hiring process that Dr. Duncan has developed for her chiropractic clinic. Dr. Duncan emphasizes the importance of having a systematic hiring process and the value of using a hiring funnel. She breaks down steps 6 through 11 of the hiring funnel, from the in-person interview to giving the...

SUMMARY: In this episode, Dr. Duncan and her executive assistant, Kelsey, discuss the best strategies for hiring the best doctors and support staff in a chiropractic office. Dr. Duncan breaks down the hiring funnel that she has perfected and uses in her own chiropractic clinic. A free PDF of this chiropractic hiring funnel Guide can be downloaded on her website,  milliondollarchiro.co  ,...

SUMMARY: In this episode of ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ we’re continuing our Top Tech Tools for 2025 series, this time focusing on the marketing side of your practice. We’re sharing the essential tools we use to run our marketing team, streamline content creation, and attract new patients. From social media scheduling to email automation, these tools help...

SUMMARY: In this episode of ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ we’re diving into the top tech tools for 2025 that can help chiropractic offices run more efficiently. From operational systems that streamline scheduling and patient management, to treatment tools that simplify our operations, we’re sharing what’s working in our practice and how you can implement the...

SUMMARY: In this second part of “2024 Wrapped”, Dr. Mary Frances Duncan and her co-host, Kelsey, discuss challenges faced in 2024, including a significant brand transformation for Million Dollar Chiro, unexpected flooding at their chiropractic practice, and a major disruption in insurance claims processing due to a cyber attack on Change Healthcare. They reflect on the lessons learned from these e...

SUMMARY: Welcome, 2025! In this week’s episode, Dr. Duncan and Kelsey revisit the memorable moments in our podcast, business, and practice from last year. They breakdown the wins, the losses, and how they could improve overall in Dr. Duncan’s 9th year of practice at Simply Southern Chiropractic Center and in the inaugural year of Million Dollar Chiro. In this first episode of 2025, they discuss th...

SUMMARY: This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan and Kelsey continue their discussion on staff appreciation. They emphasize that staff appreciation is not just for the holidays, but is important year-round. Dr. Duncan shares how in her clinic, they celebrate work anniversaries for her staff and doctors all throughout the year. This a great stra...

SUMMARY: This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan and Kelsey discuss a topic that comes up every holiday season: staff appreciation. Staff appreciation is crucial because without your staff helping you run your practice, then there is no practice to run. In part one of a two-part episode, Dr. Duncan shares ways that she shows appreciation to her...

SUMMARY: This week on 'Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,' Dr. Duncan and Kelsey discuss the most effective marketing campaign Dr. Duncan runs every year in her own chiropractic practice: “The Holiday Gift of Health”. This campaign entails sending a personalized holiday card (either physical or digital) to every patient in the practice with a certificate for a free...

SUMMARY: This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan discusses the ways you can approach the holidays with your patients, ranging from decorating your office, handling holiday schedules, gifts and celebrations for your staff, and ways to show appreciation to your vendors and local businesses who support your practice. She explores the unique challe...

SUMMARY : This week on 'Million Dollar Chiro: The Podcast for Chiropractic Practice Owners', it’s all about chiropractic students! Dr. Duncan and Kelsey are in the holiday spirit and discuss three things that every chiropractic student should know before diving into practice. Dr. Duncan shares about her personal experience as a student at Palmer College of Chiropractic in Florida, highlighting how...

SUMMARY: In this episode of 'Million Dollar Chiro: The Podcast for Chiropractic Practice Owners', Dr. Duncan discusses the importance of executive coaching for chiropractic practice owners. She shares her experiences undergoing professional coaching and how it’s guided and shaped her as a business owner, specifically on the topic of marketing your practice. This episode covers the necessity of dig...

SUMMARY: In part two of “Preparing Your Practice for a Crisis” on 'Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan and her executive assistant, Kelsey, discuss the ways you can prepare your practice for a crisis or natural disaster. The conversation emphasizes the need for calm leadership and effective communication during emergencies, as well as practical strategie...

SUMMARY: In this episode of 'Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan and her executive assistant, Kelsey, discuss the importance of having your chiropractic practice ready for a crisis, specifically natural disasters. This episode is inspired by the recent impact of Hurricane Helene on Dr. Duncan's chiropractic clinics in the Upstate of South Carolina and th...

SUMMARY: In this second installment, Dr. Duncan and Kelsey discuss two more book recommendations for chiropractic practice owners. The first book is Never Lose an Employee Again: The Simple Path to Remarkable Retention by Joey Coleman. The book focuses on the challenges of staff management and provides strategies for finding and keeping great talent. The second book is You Can’t Teach Hungry by Jo...

SUMMARY: After a brief summer break, class is BACK in session! Dr. Duncan and Kelsey are back for the fall and ready to break down all things ownership, chiropractic business, and entrepreneurship. This week, Dr. Duncan shares two books that have helped her develop a vivid vision for her company’s growth and how other chiropractic practice owners can implement the same strategies to grow their bus...

SUMMARY: In this second part of our marketing episode, Dr. Duncan discusses three more marketing mistakes you should stop making as a chiropractic practice owner. Specifically, she instructs listeners to stop assuming that their social media follower count correlates with business success, to stop overlooking the importance of cultivating a professional brand online, and to stop using stock photos...

SUMMARY: In this first segment of a two-part episode, Dr. Duncan discusses four marketing mistakes to STOP making in your chiropractic practice. Specifically, she instructs listeners to stop doing the marketing themselves, stop attending health fairs, stop marketing at the wrong places like gyms and yoga studios, and stop playing the short game in marketing instead of the long game. TAKEAWAYS: Out...