MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice Owners

SHOWNOTES: This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners , Dr. Duncan shares how implementing an auto draft maintenance program has transformed her practice, from improving patient retention and compliance to reducing front desk workload and creating more predictable recurring revenue. In this episode, she walks through how her team presents the program to patient...

This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners , Dr. Duncan tackles one of the most talked about, but often misunderstood, topics in running a successful practice: team motivation. In this episode, she breaks down what true motivation actually looks like inside a chiropractic clinic and why it’s not about hype or temporary excitement, but about consistency, account...

This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners , Dr. Duncan dives into one of the most overlooked but most impactful roles in your entire practice: the front desk. In this episode, she breaks down why your front desk team is truly the face of your clinic and how they shape every patient’s perception from the moment they walk in - or even before. Using real-world ex...

This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners , Dr. Duncan dives into one of the biggest reasons so many chiropractic practices get stuck - and why most never truly scale. In this episode, she breaks down what it actually means to grow beyond being a small, owner-dependent clinic and why simply working harder isn’t the solution to getting there. Dr. Duncan shares...

This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners , Dr. Duncan dives into a topic every practice owner eventually has to face: how to become the kind of leader your team actually wants to work for. In this episode, Dr. Duncan discusses what it really means to “be the boss you’d want to have”, from modeling accountability and making tough decisions to protecting your t...

This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners , Dr. Duncan shares how she built a high school internship program inside her chiropractic practice and why creating opportunities for high school students can be a powerful growth strategy for your clinic. You’ll hear how mentoring and training local students not only supports your community but also creates a pipelin...

This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners , Dr. Duncan and Kelsey are sharing a lighter, behind-the-scenes episode with “Dr. Duncan’s Favorite Things of 2025.” From favorite books and TV shows to productivity tools, wellness habits, and simple routines that supported her as a practice owner this year, Dr. Duncan walks through what she’s actually using and lovi...

This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners , Dr. Duncan and Kelsey sit down to reflect on the real story of 2025 — the wins, the hard decisions, and the lessons that came with growth. This wasn’t a year of overnight success, but it was a year of meaningful change. They talk candidly about navigating major team restructuring, what it taught them about leadership...

This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, we’re re-releasing our most downloaded episode to date, and for good reason. In this fan-favorite conversation, Dr. Duncan and Kelsey walk you through the single most effective marketing campaign Dr. Duncan runs every year inside her own clinic: The Holiday Gift of Health . You’ll learn how this referral-driven strate...

This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners , Dr. Duncan continues her conversation with financial expert Garrett Gunderson, diving deeper into what it really takes to build a chiropractic practice that is both sellable and enjoyable to run. In this episode, they unpack how to create systems that don’t rely entirely on you, the importance of developing strong le...

This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan sits down with financial visionary Garrett Gunderson for a powerful conversation on money, systems, and what it really takes to build a sustainable chiropractic practice. In part one of this two-part series, you’ll hear Garrett break down the three major phases of practice ownership: 1) starting out, 2) s...

This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners , Dr. Duncan continues the conversation from last week’s episode, diving deeper into how to navigate the 5% of patients who can be challenging. In part two of this two-part series, she shares real experiences from her own clinic, situations that every practice owner can relate to, and how she handled them with professi...

This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan dives into one of the tougher parts of running a clinic - dealing with difficult patients and setting boundaries that protect your team and your practice. While 95% of patients are wonderful to work with, it’s the remaining 5% that can test your systems, your patience, and your professionalism. In this epis...

This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan is talking about what comes next after “trimming the fat” — adding with purpose. When your practice enters a season of growth, it’s not just about hiring quickly. It’s about hiring intentionally. This episode dives into how to build a new team or rebuild an existing one by following a structured hiring proc...

This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan dives into the idea of “trimming the fat” in your chiropractic practice. She talks about how every business goes through seasons, and how the staff, vendors, or systems that once helped you grow may eventually hold you back. This episode unpacks how to identify what’s no longer serving your clinic, when ret...

This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,  Dr. Duncan and Kelsey dive into why your brand is so much more than a logo or a color palette. Your brand is the entire experience you create for your patients. From the way your team greets patients, the consistency of your care, and your presence in the community, every detail shapes how people feel about your...

SUMMARY This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners , Dr. Duncan and Kelsey dive into the reality that change is inevitable in practice ownership. From shifting staff dynamics to updating systems, they share what it looks like to navigate change as a leader, how to decide what (and who) stays the same, and why your mindset as the practice owner sets the tone for...

SUMMARY This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners , Dr. Duncan and Kelsey dive into the importance of perfecting the patient experience . They share feedback from a patient who highlighted what stood out most about his journey in Dr. Duncan’s clinic, Simply Southern Chiropractic Center, showing how small details can make a lasting impact. They also explore wha...

SUMMARY This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan is talking about one of the most important skills for business growth, which is delegation. If you want to truly grow your practice, you can't do everything yourself forever. In this episode, Dr. Duncan shares how delegating the right tasks to the right people has allowed her to scale her clinic,...

SUMMARY: This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan switches things up by interviewing her executive assistant-turned-brand manager, Kelsey! Kelsey shares how her role has evolved from executive assistant to brand manager—and how that shift has been a game changer for practice growth. She manages Simply Southern Chiropractic Center, Million Dollar...

SUMMARY: This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan continues her conversation with Dr. Bill Sherrier, President of Palmer College of Chiropractic - Florida. They dive into the future of chiropractic education, the shift towards blended learning, and how student demographics are evolving. Dr. Sherrier also shares why alumni support and professiona...

SUMMARY: This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Mary Frances Duncan sits down with a very special guest - Dr. Bill Sherrier, president of Palmer College of Chiropractic’s Florida campus. In part one of this two-part series, Dr. Sherrier shares his inspiring journey from private practice to academia, offering valuable insight into the evolution of chi...

SUMMARY: This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Mary Frances Duncan takes a deeper dive into the topic of stress—this time, focusing on the physical toll it takes on practice owners and actionable ways to deal with it. In the last episode, she talked about how your stress can affect your behavior toward your staff and team. This week, she’s sharing a...

SUMMARY: This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Mary Frances Duncan opens up about the reality of stress in practice ownership—and how that stress doesn’t just affect the business owner, but the entire team. Dr. Duncan discusses the importance of self-awareness, communication, and leadership when it comes to managing stress, and shares strategies for...

SUMMARY: This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Mary Frances Duncan shares why coaching is essential for chiropractors who want to grow their clinics. She reflects on her own journey with coaching, how to choose the right coach, and the impact it has had on her clinics and team. From adapting to industry changes to building a supportive community, th...