Midlife Business Academy - Business strategies for midlife entrepreneurs ready to grow and get more clients.

Today, Lori interviews Krista Inochovsky about the concept of list building and visibility messaging in the entrepreneurial and online expert industry. Krista explains that the Infinite List is the number one list building community on the planet, offering a unique combination of coaching, training, and a supportive community. They discuss the benefits of being a member of Infinite List, hosting g...

In this podcast episode, Lori discusses the difference between strategies and tactics and the importance of clear goals and communication in implementing strategies. She explores potential reasons why strategies may not work, such as a lack of clear vision or poor implementation. Lori emphasizes the need for clear expectations and key performance indicators to measure strategy effectiveness. She a...

In this episode, the Lori welcomes Juliet Bastian, founder of Strategy Works Consulting. They share a funny story about how they initially met and discovered they had a mutual friend. Juliet explains her work in helping individuals and organizations move towards their goals using her proprietary framework called CAR. They discuss the importance of connecting actions to desired results and setting...

In this episode, Lori interviews Gene Monterastelli, a business coach and expert in tapping, an acupressure modality. They discuss Gene's work, his training programs, and how tapping can help individuals live more authentic lives. Gene explains the concept of tapping and its therapeutic effects, as well as his mission to help people eliminate self-sabotage and make more authentic choices. They als...

Have you ever wondered how to get the most out of your podcast content? In this episode, Lori discusses the benefits of repurposing podcast content and how to do it effectively. Lori shares her experience as a podcaster and how she has learned the importance of repurposing content. She explains how she uses an AI platform to generate show notes and transcripts, which allows her to easily turn tran...

In this episode, Lori introduces Kim Parkinson, owner of KP Creative Media. They discuss the use of YouTube for podcasting and how it can help elevate and grow a podcast channel. Kim explains that YouTube's algorithms support podcast content and suggests posting the podcast on YouTube with a static image if the host doesn't want to be on camera. They also talk about the challenges of podcasting, b...

Have you ever heard of pivoting and swiveling in business strategy? In this podcast, the speakers discuss the difference between these two concepts and how businesses adapted during the COVID-19 pandemic. The most valuable lesson from this episode is that businesses should carefully evaluate their options and consider all factors before making a decision to pivot or swivel. They should also make c...

In this podcast episode, host Lori interviews Pat Fenner, a podcast producer and founder of Eagle's Wings Services. They discuss Pat's journey of self-teaching and starting her podcast production business. Pat shares the various tasks involved in podcast production and encourages clients to have guests on their shows. They also talk about Pat's pivot from being a homeschool educator to a podcast p...

Have you ever considered using storytelling to enhance your business? In this podcast, the Lori discusses innovative ways to use storytelling in business, including augmented reality, micro-stories on social media, interactive storytelling, and chatbots. But the most valuable lesson is that storytelling can be used in emails to create a story arc that spans multiple emails, with each email serving...

In this podcast episode, Lori interviews guest Francesca Peppiatt about the power of storytelling in business. They discuss techniques for uncovering and sharing personal stories, such as journaling prompts and focusing on specific details. Francesca emphasizes the importance of humor and relatability in storytelling, as well as the need to make stories relevant and engaging for the audience. They...

Do you struggle with implementing and maintaining systems and processes in your business? You're not alone. In this podcast episode, the speaker shares valuable insights on the importance of having systems, processes, procedures, and strategies in place for businesses. They discuss the differences between these terms and provide practical examples of how to implement them effectively. One of the m...

In this episode, Lori welcomes Crystal Springer, a systems and process expert, to discuss the importance of leveraging tools and expertise to optimize business processes. They emphasize the benefits of using tools like calendars and forms to streamline tasks and gather information from clients. Crystal shares her expertise in customizing and tailoring tools to meet the specific needs of each busin...

Are you an older entrepreneur struggling to find your place in the corporate world? Do you feel like your age and experience are working against you? In this episode of the Encore Entrepreneur Podcast, Catharine O'Leary, founder of the Ideal Client Academy, shares her personal experience of being made redundant at the age of 50 and struggling to find a job due to ageism. Catharine and Lori discuss...

Have you ever considered incorporating spirituality into your business? In this episode of "The Encore Entrepreneur" podcast, Lori explores the relationship between spirituality and religion in the context of business. She talks about the differences between the two and how they can coexist, as well as the potential conflicts that may arise. The most valuable lesson from this podcast is the import...

In this podcast episode, Lori and Jess Reidell discuss the importance of trusting one's intuition and the pushback that can come from others when it comes to following one's own instincts. Jess emphasizes the significance of personal sovereignty and listening to one's inner voice. They also talk about the difference between fear and intuition, the importance of giving people time and space to make...

Have you ever wondered how successful businesses create their unique brand identity? In this episode of "The Encore Entrepreneur," Lori  introduces the concept of a character diamond, a framework used in branding to identify key traits of a person or company. The character diamond is a useful tool for developing a brand with dimension and identifying key traits that make it unique. By using this f...

In this podcast episode, Lori and Stacey Ruth discuss the importance of leadership skills, personal branding, and strategy in building a successful business brand. They emphasize the need for individuals to identify their personal values, goals, and voices to create a strong personal brand that aligns with their business goals.  Stacey offers insights into the decision-making process for small bus...

In this podcast episode, Lori discusses the different Google services that business owners can use to promote their business. It highlights Google My Business as a free and effective way for local service providers to promote their business, while cautioning that Google Ads can be costly if not used correctly. She also mention Google Analytics, Google Search Console, and Google Workspace as useful...

In this episode of the Encore Entrepreneur podcast,  Lori interviews Ray O'Daniel, a digital marketer and owner of a software as a service company that helps small businesses acquire new customers through automation. They discuss the importance of having a Google My Business listing and being listed on multiple search databases and directories, as well as common mistakes businesses make when setti...

  In this edition of Encore Stories, Lori's guest is Paul Finck, also known as the Maverick Millionaire. Lori and Paul talk about his journey as an entrepreneur and his strategies for success. Paul shares his wake-up call when his family went from four to eight in 14 months (3! sets of twins!)  and how he shifted his approach to business and life. Paul emphasizes the importance of having a strateg...

5 Tips for Laying a Strong Legal Foundation for Your Business Starting a business can be an exciting and rewarding experience, but it's important to make sure you're laying a strong legal foundation for your company. In a recent podcast episode, speakers provided some valuable advice on the legal aspects of starting and running a business. Here are five tips to keep in mind: Choose the right busin...

5 Tips for Starting a Successful Business After Retirement Are you a retiree who wants to pursue your passion and start your own business? Look no further than the Encore Entrepreneur Podcast, where host Lori Lyons interviews successful entrepreneurs over the age of 50. On a recent episode, guest Wanda Pearson shared her experience with starting her own business after retiring from IBM. Here are f...

How to Make Social Media Work for Your Business Are you a small business owner struggling to make social media work for your business? Lori shares her expert tips on how to increase your social media visibility and make money for your business. Lori says having engaging content and great videos is key to becoming visible on social media. However, she reminds us not to get caught up in the numbers...

Are you tired of struggling with wrinkles and sagging skin? Have you considered face yoga? In this episode, face yoga expert Marie Kabis shares her passion for helping women love themselves more by respecting their bodies through face yoga. Not only does face yoga reduce physical pains like tension and headaches, but it also naturally reduces wrinkles and sagging skin. Hmmm... how does this work? ...

Give Back and Make a Difference: Supporting Non-Profit Organizations In today's episode, Lori emphasizes the importance of supporting non-profit organizations and finding one that aligns with your personal values and business goals. In this episode, she shares valuable tips on how to choose a reputable and credible non-profit that makes a social impact. One of the non-profits that Lori talks about...