Midlife Business Academy - Business strategies for midlife entrepreneurs ready to grow and get more clients.

In today's episode, Lori and Christy Ruffino discuss the power of online connections and the potential of group coaching. Christy, a business strategy coach, shares her insights on scaling a coaching business, overcoming imposter syndrome, and the importance of aligning business with purpose. Christy also shares her experience of writing signature books and the benefits of transforming coaching pr...

In this episode, Lori discusses ethical selling strategies. She emphasizes the importance of building genuine relationships, understanding clients' needs, and offering value before making a sale. Lori also highlights the significance of transparency, respecting boundaries, and regularly asking for feedback. She stresses the need to tailor your approach to each client, understanding their unique ne...

Lori hosts Susan Trumpler, a seasoned sales and marketing coach. Susan shares her insights on sales, aiming to help women entrepreneurs overcome the negative perception of sales. She emphasizes the importance of authenticity, offering valuable service, and addressing clients' problems. Susan also discusses the three key factors in influencing someone to do business: understanding the client's need...

Can a small business have a corporate culture and does it need one? Yes! In this episode Lori  explores the difference and connection between company culture and brand. Company culture, defined as the internal environment, impacts employee morale and productivity, while the brand is the business's external perception. Lori emphasizes the importance of both in business success, suggesting the "I be...

Lori welcomes her guest Sheretha Gordon, owner of Strategic Steps Consulting. Sheretha discusses how her company assists businesses in transforming their visions into reality by providing a strong foundation, including legal requirements, business operations, HR, and administration. She emphasizes the importance of research for new businesses and the need to delegate tasks to maintain work-life ba...

This episode of The Encore Stories series features an interview with fashion designer Nancy Volpe Beringer, who started her award winning fashion design business later in life.  Lori provides some background information on the podcast why this episode is so special to her and some of the history behind the episode.  Nancy then shares her journey to becoming a fashion designer, her experience on Pr...

In this episode Lori discusses the importance of public relations (PR) for small businesses. She suggests cost-effective PR strategies such as appearing on podcasts, creating press releases, and offering expert commentary. Lori also emphasizes the role of social media in increasing business visibility, attracting influencers, and generating user content. She advises against purchasing awards, inst...

Ready to learn about PR? Today Lori chats with public relations expert, Jill Lublin. They discuss the evolution of PR, the importance of visibility, and strategies for new entrepreneurs to build their presence. Jill shares her formula for crafting compelling messages and emphasizes the need to focus on problem-solving rather than selling. They also discuss the importance of finding a niche and sta...

In this fun episode, Lori discusses the importance of being "bodacious" in business. She encourages entrepreneurs to learn from their failures, create unique customer experiences, and establish themselves as thought leaders. Lori also suggests offering outrageous guarantees, using gamification to incentivize clients, and partnering with unusual collaborators. She cites examples of successful busin...

In this Bold and Bodacious episode Lori talks with business startup and turnaround expert, Jannette Anderson. They discuss the importance of understanding one's purpose and the role it plays in personal and business growth. Jannette emphasizes the significance of a 'genesis story' in differentiating oneself and connecting with clients. They also explore the concept of being 'bodacious', which mean...

In this episode Lori emphasizes the importance of building organic relationships for business growth. She shares her experiences with two mastermind groups that have helped her form strong relationships and future collaborations. Lori advises entrepreneurs to attend live events for meaningful connections and learning experiences. She also suggests engaging genuinely with customers and leveraging s...

Are you a networking powerhouse? Join Lori as she interviews Jen Starks, a master relationship builder and networker. Jen hares a background in psychology and social work and her current role is in a UK-based startup. She emphasizes the importance of relationship marketing, personal development, and timely follow-ups in business. Jen also discusses her approach to networking, which involves unders...

In this episode, Lori welcomes Beth Djalali, the owner of the lifestyle brand "Style at a Certain Age." Beth discusses her journey as a social media influencer and digital content creator, focusing on aging with grace, strength, and beauty. She shares how she stumbled into becoming an influencer and the positive response she received. Beth also talks about the role her late husband played in her b...

In this episode, Lori discusses the importance of changing up your routine to increase productivity in your business. She shares various ways to switch things up, such as varying your morning ritual, rearranging your office space, and implementing theme days. Lori emphasizes the benefits of sparking creativity, preventing monotony and burnout, and gaining a fresh perspective on work processes. She...

Lori interviews guest Christine Rothdeutsch about the challenges business owners face in staying productive and how NLP coaching can help overcome mindset obstacles. They discuss the importance of assessing resources and creating a schedule for productivity and profitability. Christine explains how NLP aligns the conscious and unconscious mind to achieve goals. They also touch on the role of techn...

In this episode, Lori discusses the importance of decluttering in business. She shares her own experiences and tips for reducing clutter, both physically and digitally. Lori advises listeners to evaluate their physical space, digital files, and social media channels to eliminate anything that is no longer relevant or useful. She emphasizes the benefits of an uncluttered business environment for sm...

In this episode, Lori interviews Linda Diamond, a professional organizer and founder of Captured Clutter Organizing Therapy. They discuss the challenges of clutter and how to tackle it, including starting with the area that bothers the most and identifying the why behind decluttering. Linda provides tips on tackling paper clutter, emphasizing the importance of creating piles and using sticky notes...

In this podcast episode, Lori discusses the importance of prospecting and building a client list. She emphasizes the need to always be prospecting, even when busy with existing clients. Lori shares techniques for prospecting, including attending live events and networking in person, as well as leveraging collaborations and partnerships. She also mentions the value of online networking and content...

In this episode, Lori introduces guest Wendy Weiss, founder of Salesology, who specializes in helping business owners improve their prospecting and appointment-setting skills. Wendy shares her three-step method for increasing qualified appointments and sales. She emphasizes the importance of warming up before reaching out to prospects, rehearsing to develop muscle memory, and performing with confi...

Lori discusses the benefits and considerations of joint venture (JV) partnerships in small businesses. She emphasizes the importance of clear roles, defining how expenses and profits will be divided, and aligning goals and objectives. Lori advises regular communication, transparency, and having a dispute resolution plan in place. She highlights the advantages of sharing expertise and leveraging au...

In this podcast episode, Lori and Marie Mack discuss the importance of strategic partnerships and joint ventures in business. They share their experiences at networking events and emphasize the value of building relationships and connections. Marie explains the concept of strategic partnerships and highlights the benefits of complementary services. They address the question of whether small busine...

In this podcast episode, Lori guest is Adam Connors. Adam is the founder of NetworkWise, and they talk about the importance of building strong relationships and networking. Adam shares his entrepreneurial journey and emphasizes the value of genuine connections and his pay-it-forward mentality. They discuss the concept of a "karmic boomerang" and the positive cycle it creates. They also explore the...

In this podcast episode, Lori shares valuable strategies for building a bigger audience for your podcast. She emphasizes the importance of collaborating with other podcasters, repurposing content, leveraging email marketing, attending conferences and networking events, seeking media coverage, and optimizing your podcast for SEO. Lori also suggests utilizing social media platforms, running contests...

Lori introduces Kay Suthar, a podcast producer from London. They discuss the value of podcasting for business owners and the benefits of being a guest on podcasts. Kay shares her personal experience as a guest and emphasizes the importance of authenticity. They also discuss tips for building an audience and promoting a podcast effectively. Kay advises on balancing providing value to the audience w...

In this podcast episode, Lori discusses the importance of creating an effective lead magnet for your business. She emphasizes the need to understand your target audience and their pain points in order to create a relevant and valuable lead magnet. Lori provides tips on making the lead magnet visually appealing and high quality, as well as ensuring the content is easily readable and actionable. She...