Lori Lyons, Business and Marketing Strategy and Coaching
Midlife Business Academy - Business strategies for midlife entrepreneurs ready to grow and get more clients.
You're not starting from scratch — you're starting from experience. And now it's time to build a business that actually fits your life. If you're in your 50s, 60s, or beyond and ready to grow a coaching practice, rebrand your service business, or reinvent your next chapter — the Midlife Business Academy is your go-to space for clarity, clients, and practical strategy. You're in the right place if you've ever asked:How do I grow a business that fits my life in midlife? What stage of the client journey am I missing in my marketing? How do I get more aligned, long-term clients without hustling ha...
Author
Lori Lyons, Business and Marketing Strategy and Coaching
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
117: The Benefits of a Non Profit and Lessons Learned with Jackie Martin 13.06.2023 47:25
5 Life Skills Every 18-Year-Old Should Learn: Insights from Jackie Martin on the Encore Entrepreneur Podcast Jackie Martin, founder of A Matter of Motivation and Be More Learning, recently joined Lori Lyons on the Encore Entrepreneur podcast to talk about her journey as an entrepreneur and the importance of teaching life skills to young people. In this episode, Jackie shares valuable insights into...
116: The Winding Road of Diane Bogino 06.06.2023 37:55
Building Confidence, HR, and Starting a Business: Insights from Diane Bongino Are you struggling to find confidence in your workplace or considering a career change? You will enjoy this insightful conversation between Lori and Diane Bogino on the Encore Stories series of the Encore Entrepreneur Podcast. Diane shares her expertise on HR, management skills, and starting a successful business. One ke...
115: Your Blissful Business - Creating Profits from Bliss 30.05.2023 16:19
Creating a Blissful Business: How to Find Joy and Success in Your Work Are you tired of feeling stressed and burnt out in your business? Do you want to find more joy and happiness in your work? In this podcast episode, Lori Lyons shares her insights on how to create a blissful business. Bliss is characterized by extreme happiness and joy, and it's something that we can all strive for in our person...
114: Mind and Body Tools for Busy Business Owners with Sree Meleth 30.05.2023 43:30
The Power of Combining Science and Meditation for Personal Growth Are you looking for ways to enhance your personal growth and become more centered? In a recent episode of the Encore Entrepreneur Podcast, biostatistics and programming lead and transformational life coach Sree Mithun shared her expertise in both the scientific and coaching fields. Sree emphasizes the importance of combining the qua...
113: Creating Your Dream Business 23.05.2023 20:40
Creating Your Dream Business: Tips from the Encore Entrepreneur Podcast Are you tired of the traditional nine-to-five grind and dreaming of starting your own business? In the latest episode of the Encore Entrepreneur podcast, host Lori Lyons shares valuable insights on how to create your dream business. Lori emphasizes the importance of knowing your passion and finding something that sustains you...
112: Having the Business of Your Dreams with Felicia Searcy 23.05.2023 43:29
Unlocking Your Power Through Universal Law: A Guide to Building a Business Based on Your Soul's Calling Are you an entrepreneur who has achieved some level of success but still feels dissatisfied and wants to make a bigger difference? Do you believe in the power of your thoughts to create your results? If so, you might want to consider tapping into universal law to unlock your power and build a bu...
111: Using Automation to Destress Your Business: Simple Ways to Add Automation to Your Process 16.05.2023 21:41
Automation can be any number of "things" you add to simplify and scale your business. From the simplest set up of a calendar system to the addition of names to your email list, automation is easier than ever. How are you using automation and is it serving your business or just totally stressing you out? Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking t...
110: Melissa Stephens and Destressing Your Business 16.05.2023 44:09
Automations and process and alchemy! How and why every business owner needs to think about the processes in their businesses. Join us as we talk with guest Melissa Stephens all about the APA (Automation, Process, Alchemy) of business and how adding APA will also destress you and your business! Website: www.serenityonfire.com Free Gift: Grab your Breakthrough Business Guide Connect With Melissa: ht...
109: Leadership Lessons: How to be a Successful Leader in Any Organization 09.05.2023 24:52
Are you looking to improve your leadership skills? Lori is a seasoned leader with years of experience in various organizations. According to her, being a good leader means putting the organization first and making decisions that benefit the group as a whole, even if it's not always the best for the individual. One key lesson Lori emphasizes is the importance of leading by example. As a leader, it'...
108: The Power of Positive Interruption with Jane Bishop 09.05.2023 44:09
Are you feeling burnt out from work or struggling to maintain a positive mindset? In this episode of the Encore Entrepreneur podcast, Lori and Jane Bishop discuss the importance of self-leadership and positive interruption in achieving success and avoiding burnout. Jane shares her concept of positive interruption, which involves interrupting someone in a positive way to give their brain a break an...
107: From Burnout to Blissed Out - Living Your Best Life with Christy Nichol 02.05.2023 34:37
Are you a successful business owner struggling with burnout, especially after the pandemic? Christy Nichol, founder of Burned Out to Blissed Out, shares her story of shifting and changing her business to help women overcome burnout. In a recent episode of the Encore Entrepreneur podcast, Encore Stories edition, Christy and Lori discuss the impact of the pandemic on women and how it has led to an i...
106: The Secrets to "Buying Back Your Time" 25.04.2023 25:26
Are you tired of feeling overwhelmed and stressed out all the time? Do you wish you had more time for self-care and pursuing your passions? In her latest episode, Lori shares valuable tips for buying back time and outsourcing tasks to improve productivity and reduce stress. One of Lori's key recommendations is to identify tasks that are repetitive or not within your skillset and outsource them to...
105: The Beauty of Business Support with Essie Escobedo 25.04.2023 35:30
Are you an entrepreneur struggling to balance all the tasks required to run your business? Join us for this episode for Essie Escobedo's advice. With over 23 years of experience running her business, Office Angels, Essie knows a thing or two about delegating tasks effectively. Her advice includes identifying your ideal client, networking, and prioritizing tasks before seeking help. One of Essie's...
104: Simplifying Sales Funnels: Tips and Insights for Entrepreneurs 18.04.2023 19:13
Let's talk Sales Funnels. Sales funnels are a way to segment clients based on their interests and behaviors, allowing business owners to effectively serve them. It can also help determine if a potential client is not a good fit for the business, saving time and energy. However, some business owners are hesitant to use sales funnels due to their bad reputation of being sleazy and focused on upsell...
103: Email Marketing Strategies for Building a Loyal Fan Base with Carolyn Choate 18.04.2023 36:35
Are you a business owner struggling to attract and convert potential clients? Have you heard of sales funnels but are turned off by the negative connotations associated with them? In this podcast episode, Carolyn Choate, the Funnel Queen, shares her insights on how to build a sales funnel that aligns with your passion and values. Carolyn, who has a degree in creative writing and was a novelist, fo...
102: Encore Stories: Running a Business As a Full Time Caregiver with Jane Bishop 11.04.2023 48:23
Sometimes one of the challenges that can be faced by an Encore Entrepreneur is the challenge of ailing parents and being the caretaker. And the challenge is maintaining a business while in "this season of life" as my guest, Jane Bishop calls it. Jane has successfully maintained her business while taking care of her parents and now her mom. She has help, but she is primarily responsible. In this ep...
101: Encore Stories: The Power of a Mastermind! 04.04.2023 49:16
Introducing Encore Stories - Encore Entrepreneurs with more of a story today. I kickoff this special episode with my guests Diana Devi, Melissa Ternes and Sharon Smith - my wonderful mastermind! We talk about how a trip to San Diego turned into a weekly gathering that is a very important part of our lives and our businesses. We talk about what works for us, the "rules" we have (basically no rules)...
100: Celebrating 100 Episodes! 04.04.2023 30:48
Today I'm celebrating 100 episodes and the 1 year anniversary of the podcast! Join me as I talk about what I've learned, what I wish I'd done and what's in the future! It's really hard to believe it took 2 years to actually have the courage to record the podcast but now I wonder why? Share the joy of 100 episodes and what I'm doing next with my podcast within a podcast and my Encore Stories. Reso...
99: Creating Great Customer Experiences 28.03.2023 19:33
Customer experience is the newest buzz words for business owners. It used to be "customer service" but today, it's the experience or the customer journey. How are they being treated along the way? The benefits of "walking a mile in your customer's shoes" will show for every small business owner that plans and implements a great experience for their customer. Today's episodes delves into the benefi...
98: Experiencing a Great Customer Experience with Holly Walther 28.03.2023 37:26
The Holly Walther Lending Team can write the book on Customer Experience - from the way they answer their phones to their client onboarding system to the follow up and care in which they take golden care of their clients. Today's episode talks about the importance of the client experience and some of the ways Holly and her team work with their clients. They are in a very competitive market and the...
97: So You Want to Start a Podcast? 21.03.2023 30:16
What do you need to consider before starting a podcast and what do you need? Can it really be as simple as recording on your phone? What about all the "stuff?" Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal cl...
96: The Nuts and Bolts of Starting a Podcast with Arlia Hoffman 21.03.2023 33:53
New podcasts are starting every day - some good and some not so good. Arlia Hoffman is a podcast producer and coach for women that are wanting to start a podcast. What are some things we need to know before we dive in. What do we want to outsource and why is a producer so beneficial? Join us as we geek out on podcasts! Website: https://www.thewomensagency.com/ Connect With Arlia: https://www.insta...
95: Differientiating Your Business 14.03.2023 23:01
We are told over and over we need to differientiate to stand out in an overcrowded marketplace. But that's so hard! How do we stand out? Today's episode shares ways you can stand out as a business and as a business owner in ways that makes sense. Enjoy the show! Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a fr...
94: The Secret to Differentiating - How it Can Make Your Business Stand Out 14.03.2023 35:51
Differentiation - we hear about it but what is it exactly? Today's guest Laura Doman talks all about how to stand out in a crowd. As an actress and voice-over artist, standing out is second nature to Laura. In a crowded field such as hers, differentiation can mean the difference between working... or not working. Some fascinating strategies and techniques to help your business stand out! Website:...
93: Decluttering Your Business 07.03.2023 25:01
When we think of decluttering we think of the physical stacks of paper. There are many other types of "piles" that can clutter up our businesses costing us time, productivity and ultimately if effects our bottom line. Join Lori as she talks about business clutter and how you can avoid it in this episode of The Encore Entrepreneur. Resources: Are you frustrated that your business isn't growing? "Me...
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