Midlife Business Academy - Business strategies for midlife entrepreneurs ready to grow and get more clients.

What does it take to do a Facebook Live EVERY DAY for a loooonnnnnnggggg time? Our guest Kitti Andrews has accepted that challenge! We are talking today about how this has grown her business and some of the benefits and drawbacks of committing to a live every day. How organized she must be to do this and the lessons she's learned. And... how's she taken those lessons and organized her Facebook Liv...

If you can't sell, you don't have a business. Every business sells - even if you think you don't. Selling is simply the exchange of money or services for another set of money or services. Don't we all do that? Join Lori as she talks about the fear of selling and how to overcome it.  Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effectiv...

Our guest this week - Cheryl Burgett - is on a mission to teach entrepreneuers that being "in service" is sales. This is a whole new approach to all those sales tactics you've heard before.  "Getting paid to serve" is the framework that Cheryl teaches when talking about sales. Join us! Website: https://cherylburget.com/ Connect With Cheryl: https://www.facebook.com/Your-Sales-Genius-18442231530635...

Keeping track of money can be one of the most challenging aspects of being a business owner. From what type of accounting software should I use to what the heck is this P&L thing and what does it mean? Join me today as we talk through some best practices from a non accountant and "I don't even play one on TV."  These are some tactics and strategies but are not financial advice! Resources: Are you...

Your accountant is your business's best friend! Join my guest Beth Pitt, CPA as she talks about what to look for in an accountant and when do you need one. What is the difference between a bookkeeper and an accountant? Do you need both? Beth is a 30+ year CPA and shares some secrets that business owners need to be aware of when choosing an accountant to help grow their business! Website: https://w...

Take your passion for your business and add solid business strategies. In this episode, Lori talks about how you can make the passion work for you! It's the passion that keeps us going and it's the passion that lights our fire! But what happens when not everyone is - gasp - as passionate as you are about your business? That's when you fall back on strategies. This is an episode full of solid tips...

The opinions are divided. Some say "Why yes, you can build a business based on your passion."  While others say "Uh No... you have to have solid business numbers and principles." What if they are both right? My guest, Susan Crews, and I have a great discussion around passion based businesses and how it's the passion that keeps us going when the business part gets hard! Website: https://susancrewsc...

VideoPhobia is real. We know video is one of the best ways we can grow our businesses but darn... video. Sigh. In this episode we discuss ways to overcome videophobia and some tactics that will help you to be more confident with your videos.  Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes o...

Video - we love it or hate it and regardless of which we know we need it! Brad Powell joins us today to talk all about video and some super easy ways you can incorporate video into your marketing strategies, without stressing! Brad has it down to a science and he works with business owners to show them how to do the same! Join us! Website: https://awesomevideomakers.com/ Free Gift: Super Simple Wa...

Today's episode delves more into the accountability partner relationship - some ways to set ground rules and determine what is going to be best for you and your business. Is it better to have someone in the same industry or a complementary industry or someone you don't know at all? Join Lori as she answers these questions and more. Resources: Are you frustrated that your business isn't growing? "M...

Accountability - what and how? Join my guest and my personal accountability partner Melissa Ternes as we share insider tips on what has made our partnership so successful for over 4 years! The ground rules and what we do right - and not so right! Many, many business owners claim that a really great accountability partnership is their secret to success. Website: https://www.masteryourmoneynow.com/...

Expertise... how does one become an expert? In today's episode Lori shares the steps business owners that want to make an impact need to take to become experts in their field. Anyone can become an expert with time and desire. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mi...

Engagement and Impact - two goals for every business owner that either speaks, is active on social media or works with clients. David Doerrier is an Engagment Expert and shares how business owners can make an impact wherever and however, they have an audience. Website: https://presentyourwaytosuccess.com/ Free Gift: Free 35-minute 1:1 coaching session. Connect With David: https://www.facebook.com/...

If you are business to business then LinkedIn is the perfect place to find your ideal client. This episode is full of strategies and tactics to navigate the world of LinkedIn. Join us! Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with at...

LinkedIn is where business "gets done." Join my guest Rhonda Sher as she reveals secrets and tips for using LinkedIn to network and find your ideal prospect. Want a profile that draws clients to you? All this and more in this episode. Website: www. LinkedinRhonda.com   Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" i...

Stories sell. The way you use stories can be the difference in how you profit from them. Join Lori as she shares strategies and techniques of using stories as well as shatter some story "myths." Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners ma...

Barbara Mannino is a master at using story to build your brand. A content writer and communicator, Barbara uses words to show businesses how to express their ultimate message. In this episode she shares her secrets for successful storytelling and how it can boost your bottom line! Website: https://barbaramannino.com/ Free Gift: Win and Keep the Hearts and Minds of Your Customers Connect With Barba...

Playing Big in our businesses...what does that mean? How can we play big and how do we know when we are? We are talking about ways we can expand and grow not only our businesses, but ourselves. We are getting outside of our comfort zone and pushing and testing ourselves. How can YOU play big? Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret t...

Our thoughts can make us or break us! Our guest this week is Amy Head, a "headmaster" of all trades! She is a counselor, life coach and helps individuals through pattern changes with hypnosis. In this episode, we will talk about how your thoughts can control your life and ways to move those thoughts in the directions you want to go. This is a jam packed episode of greatness! Website: https://newpe...

Becoming a Better You is not just about spa days and pedicures (although those are great!) Becoming our best selves as business owners means learning and growing and building our brand on the inside. Today we talk about strategies to grow and why we should. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free cou...

Our brand can be identified in many different ways. Join our guest Susan Palace as she talks about how she built her personal brand around a product she sells. Susan is a wellness expert who practices what she teaches! Website: https://www.susanpalace.com/ Connect With Susan: https://www.instagram.com/susanpalacewellness/ https://www.facebook.com/SusanPalaceWellness/ https://www.youtube.com/channe...

Every business must have tools, systems, and processes to be successful - here are some of the top tools every business owner needs and tactics and strategies for using them to grow your business and make money!  Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small...

So many dream of working on our laptops while gazing at the Meditteranian or living in the Alps. Dawn Cermak of Hey Taxi is well on her way to living the dream, traveling a good bit of the year. Join us as she talks about how to set up your business to live your dreams! Website: https://www.heytaxiacademy.com/ Free Gift: 15 Down and Dirty Money Secrets: Don't you want to KEEP more of what you Earn...

We join organizations for a variety of reasons but are you a joiner or a seat warmer? Do you engage and become involved? Are you a doer or a whiner? To get the most of our memberships, this episode is full of information on how you can be a doer! Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that go...

Goals should not just be SMART, there is a secret to setting goals. In this episode, Lori helps you discover what else you need to accomplish your goals! Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and...