MicroConf On Air

Rob Walling has seen 5 B2B SaaS marketing strategies work over and over, and in this video, he breaks down how AI is changing each one in 2026, what's different (and what's not), and how to prioritize based on your product. Links from the Pod Watch this video on YouTube Subscribe to the Rob Walling YouTube Channel MicroConf Connect Grab a free sample chapter of the SaaS Playbook The SaaS Playbook

Most SaaS founders hit a wall and can't figure out why they won't grow. After working with thousands of founders and investing in over 230 SaaS companies, I've found the same root cause almost every time: a gap in one of four core skills every SaaS needs to survive. In this video I'll break down what those skills are and what to do if you're missing one. Links from the Pod: Watch this video on You...

Early Google and Facebook ads felt like a cheat code. Then the advantage disappeared. AI chat platforms are introducing ads now, and this might be another early window. The real challenge is timing. Today I’ll show you how to get that timing right and avoid the common traps I’ve seen across hundreds of SaaS companies. Links from the Pod Watch this video on YouTube Subscribe to the Rob Walling YouT...

I surveyed 200+ founders making $1K-$100K+/month to find out how successful founders came up with their SaaS idea. In this video I break down the 8 proven methods they used—with real examples from dozens of founders. Spoiler: 72% found their idea through their work. Your next SaaS might be hiding in plain sight. Links from the Pod Watch this video on YouTube Subscribe to the MicroConf YouTube Chan...

SaaS is an incredible business model, with recurring revenue, high margins, and big exits. But there’s a dark side most founders don’t see until it’s too late. In this ep, I break down the uncomfortable truths every founder should know before they dive in. Links in the Pod: Watch this video on YouTube Subscribe to the MicroConf YouTube Channel MicroConf Europe September 21-23 · Reykjavik, Iceland

Rob Walling shares how he's seeing AI affect the SaaS landscape, explains why he doesn’t believe AI will ever kill SaaS, and outlines where the biggest opportunities are for ambitious bootstrapped founders today. Links from the Pod Watch this video on YouTube MicroConf Mastermind Matching Subscribe to the Rob Walling YouTube Channel MicroConf Connect

Is learning to code still worth it in 2026? Rob Walling breaks down what’s actually happening in the industry, why coding is still one of the highest-leverage skills you can learn, and how he’d approach learning to code if he were starting from scratch today. Links from the Pod MicroConf Mastermind Matching MicroConf Mastermind Guide Watch this video on YouTube Subscribe to the Rob Walling YouTube...

In this video, Rob Walling breaks down 6 real reasons your MVP flopped from solving the wrong problem to over-promising what your product can’t yet deliver, and shows you exactly how to fix each one. Links from the Pod MicroConf US - Portland -  Use Promocode ROB50 for $50 off Watch this video on YouTube Subscribe to the Rob Walling YouTube channel SaaS Launchpad and “The DNA of a Great SaaS Idea”...

Rob Walling shares the Certainty vs. Uncertainty Framework, the system he’s used to build six companies and invest in over 250 startups to help you stop mistaking “busy” for “effective,” and focus on what truly drives progress. Links from the Pod MicroConf Europe Tickets are on Sale - Reykjavik, Iceland - Sept 21-23rd, 2026 Watch this video on YouTube Subscribe to the Rob Walling YouTube Channel E...

Rob Walling breaks down the five phases of Product-Market Fit, showing how founders can identify where they are on the spectrum and what specific actions will move them forward. Most founders think product-market fit is a switch that suddenly flips on, but it’s not! Links from the Pod TinySeed Application are open until 2/17/26 TinySeed Applications Live Q&A - February 11th, 10AM EST Watch thi...

Every founder is asking the same question: “Am I falling behind on AI?” In this video, Rob Walling breaks down the five ways startups are using AI and which ones actually work. He covers everything from using AI as your core product to leveraging it for growth and operations, including real-world examples from SaaS founders. Can’t find a developer, and now you’re frustrated with the hiring process...

Hiring your first developer or engineer is a huge milestone and it’s easy to make costly mistakes. In this video, Rob Walling shares the seven most common pitfalls founders face when hiring a developer for the first time, plus expert tips to help you build your startup team with confidence. Can’t find a developer, and now you’re frustrated with the hiring process? G2i gives you access to over 8,00...

In this episode, Rob Walling shares why building alone is dangerous, what your real options are, and exactly how to surround yourself with other founders who can help you navigate the chaos without losing your mind. Links from the Pod Watch this video on YouTube Subscribe to the MicroConf YouTube Channel MicroConf’s Mastermind Matching Program Get your free copy of the MicroConf Masterminds Guide

Rob Walling chats with Harris Kenny, founder of OutboundSync, about how he took a low-code MVP and, with seed funding from TinySeed, scaled it into a SaaS business generating over $500K in annual recurring revenue — all in just one year. Links in the episode: Watch this video on YouTube Subscribe to the MicroConf YouTube Channel OutboundSync TinySeed Accelerator Program Bonus Coaching Call TinySee...

Unlock the most effective homepage positioning framework used by top-performing SaaS founders. In this video, Anthony Pierri of Fletch PPM breaks down how to craft a homepage that instantly communicates what your product does, who it’s for, and why it matters, boosting clarity, conversions, and customer trust. Perfect for founders and marketers looking to level up their SaaS website strategy. Link...

After 20 years building and exiting SaaS companies, Rob Walling looks back and pinpoints the 5 choices that made all the difference, from launching his first product to bootstrapping and exiting apps for life-changing money.   Links from the Pod Watch this video on YouTube Subscribe to the MicroConf YouTube Channel Join MicroConf Connect Startups for the Rest of Us Podcast Rob's 10 Best Entreprene...

Rob Walling shares 6 founder regrets that didn’t just cost him money, they nearly derailed his business. From invisible mindset traps to avoidable missteps in hiring and decision-making, each one reveals something most founders don’t realize until it’s too late.   Links from the Pod MicroConf Remote MicroConf Events Watch this video on YouTube Subscribe to the MicroConf YouTube Channel    

In this episode, Rob Walling breaks down data-backed strategies to improve your trial funnel and explains why most SaaS founders should rethink freemium vs. free trial. Backed by insights from the nearly 700+ startups who participated in the State of Independent SaaS Report and 200+ of his own investments.   Links from the Pod MicroConf US Tickets are on Sale 2024 State of Independent SaaS Report...

Plateaus are the death of SaaS; unless you know how to spot and beat them. In this talk from MicroConf New Orleans in 2025, Rob Walling shares real data from 192 startups and reveals how to break through the 7 SaaS growth plateaus- including leaky funnels, high churn, lack of leads, and losing product-market fit.   Links from the Pod MicroConf US 2026 Tickets are on sale! MicroConf Remote Tickets...

In this episode, Rob reveals why selling to consumers (rather than businesses) is so freaking hard. He shares the only B2C SaaS strategy he would ever bet on, after starting 6 companies, investing in 224 SaaS startups, and writing 5 books on building life-changing businesses.   Links from the Pod Watch this video on YouTube Subscribe to the MicroConf YouTube Channel MicroConf Mastermind Applicatio...

Rob read the comments. Every last one of them. 225+ and some were wild. He’s here to break it down, clear the air, and set the story straight. Watch the video that caused all this https://www.youtube.com/watch?v=1rXXRdB3TJI&t=2s   Links from the Pod MicroConf Masterminds Watch this video on YouTube Subscribe to the MicroConf YouTube Channel TinySeed Portfolio Rob's Books Startups For the Rest...

Every founder dreams of building the next big SaaS success. But what separates the ideas that just sound good from the ones that truly take off? In this video, Rob Walling shares his personal checklist for the perfect SaaS idea. The more boxes you can check, the higher your chances of success.   Links from the episode: Tinyseed Applications open soon! The SaaS Launchpad Watch this video on YouTube...

If you're an early-stage founder or just dreaming about launching your own startup, you want to maximize your odds of success. But here’s the thing: not all ideas are created equal. Some are so tempting, so popular, that you'll see them everywhere—but they're actually traps that have burned more founders than can be counted.   In this episode, Rob Walling walks through seven startup ideas he’d nev...

Want to know the real truth about SaaS? In this video I cover 5 critical SaaS fundamentals that can help you grow 7-figure businesses. There are harsh realities to building a SaaS, but knowing these principles can save you from beginner mistakes.   Links in the episode: MicroConf Connect Watch this video on YouTube  Subscribe to the MicroConf YouTube channel The SaaS Launchpad The SaaS Playbook St...