Micka on Influence

Join us as serial entrepreneur and innovator BRETT FIELD (https://twitter.com/BrettBField) unpacks the “innovate or die” concept in the context of influencer marketing. As Chief Innovation Officer at South Africa’s leading independent financial services provider, FEDGROUP (www.fedgroup.co.za); he works with start-up and scale-up companies and is tasked with keeping the group ahead of the innovatio...

The second part of our interview with Jet-Setting, Growth Hacker, ANDREW KAMPHEY. Make sure you listen to Part 1 before going ahead and listening to this episode. Andrew is the founder of https://influenceweekly.co/ ; a popular industry newsletter and https://influencersguidetobali.com/ which helps influencers get the best out of Bali (to name just a few). Join us as he shares his wealth of knowle...

It’s a new year and a new decade - we are back, stronger than ever and looking forward to 2020 and taking you on a wonderful journey! Our international guest on this first of two episodes is Jet-Setting, Growth Hacker, ANDREW KAMPHEY. He is the founder of https://influenceweekly.co/ ; a popular industry newsletter and https://influencersguidetobali.com/ which helps influencers get the best out of...

This is our last episode for 2019! The year has flown by, we’ve had tremendous fun and at the same time learned a lot. Thank you to each and every one of you for downloading, listening and supporting the podcast. We’re looking forward to 2020 and taking you on the journey with us. We end the year off with a bang! We have our first international guest on the episode - all the way from Texas in the...

The use of social media to grow brands continues to soar. Without a strategy, businesses might as well be posting for the sake of posting and without understanding objectives, target market categories and what they truly want; it becomes difficult to achieve their goals. In this episode, we chat to BRONWYNNE WIEHL, social media marketing expert and CEO of Conversation Station (www.conversationstat...

Zara, the iconic fashion brand recently launched its first ever online store in South Africa. No prizes for guessing - their go to strategy was INFLUENCER MARKETING! In today’s episode, we take an exclusive peek at the strategy and implementation processes by chatting to KRIYA GANGIAH; radio presenter, MC, digital strategist, actress, model, serial businesswoman and much more… Follow Kriya on Inst...

Insurance is traditionally and infamously a massive pain-point for consumers throughout their purchase journey. In this episode we chat to IKA VAN WYK from GRANADILLA INSURANCE, whose mission is simply to unsettle the traditional insurance model by deliberately marrying disruptive tech and a refreshing customer-focused culture as a way of modifying how consumers think and buy insurance. You can fi...

Influencer marketing is just that... Influence. And to influence purchasing behaviour takes careful thought when it comes to communication and that's where BEHAVIOURAL LINGUISTICS come in. In this episode, we chat to LEIGH CRYMBLE from BREADCRUMBS about Behavioural Linguistics and how it is used in Influencer Marketing. You can find out more about BreadCrumbs on www.thebreadcrumbs.co.za or catch t...

In today's hyper-competitive markets, employees can be a business’ biggest naturally occurring and untapped asset. Our discussion today centres on why biomedical technology company, Biotronik is deliberately allocating resources (financial & time) to partner its employees as a means to extending the brand’s social reach. You can find out more about theIntern-Ship on www.theintern-ship.co.za or...

The Nfinity group houses South Africa's #1 Influencer Marketing Group. Their pioneering spirit lives on as they set-up Echocast in 2018 to specifically explore and ride the growth trajectory in podcasting. In today’s episode we sit with two of the brightest brains in new media and go behind just picking up a device and pressing “record”. We interrogate consumption patterns, revenue models and all...

The Advertising Regulatory Board (ARB) now requires that influencers mark all sponsored social media posts. Is the board now trying to play big brother? CEO, Gail Schimmel, joins us as we unpack the code and its impact on the influencer marketing space in South Africa. A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them - the...

Artificial Intelligence (AI) is transforming the Influencer Marketing space Today’s foremost question is never “What is influencer marketing?” but “Where is influencer marketing heading?” Join us as Tokologo Phetla, Chairman of AI brand Christopher Africa, unpacks how Artificial Intelligence (AI) is revolutionising Influencer Marketing (IM) right here on our doorsteps! A big thank you to our frien...

Join us as we unpack the real cost of influencer fraud and hear how our gladiator in a pencil skirt educates brands on how they can detect and mitigate against its effects. A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them - they are Influencer Marketing Strategists and will propel your business to startling success. www.nf...

Celebrity endorsements and partnerships have been a favourite tool for marketers. In recent times as consumers began to demand more authentic relationships; we have seen a shift from traditional celebrity endorsements to influencer marketing. Multi-talented Simphiwe “Simz” Ngema is one of the most recognised faces in South Africa. In today’s episode, she emphasizes the value of authenticity and in...

Welcome to a new feature called #NfluentialWednesdays! Lead Strategist, Anne Dolinschek, and other experts join us every last Wednesday of the month for a deep dive into Influencer Marketing Strategy. Don’t miss out on a great opportunity to find out how to get MORE from your Influencer Marketing Investment. A big thank you to our friends at Nfluential for making sure conversations happen and the...

In today's episode we chat to Tumi Mkhondo, Founder & Managing Director of Strategic Integrated Communications Agency - Envision Brand. She unpacks why brands are leaning towards Influencer Marketing and increasing spend in an era where it's become difficult to reach and resonate with targeted market categories. A big thank you to our friends at Nfluential for making sure conversations happen...

Radio is the original social medium and there are no bigger influencers than radio personalities. Meet Queen of the Airwaves, Lebang Kgosana, commonly known as Bang Bang Boogie. She walks us through the need for influencers to stay true to self and to use their voice for good. A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact th...

Nafisa Akabor was one of the first prominent female journalists and influencers in the South African tech space. She has been covering consumer and business tech for about 10 years, in both print & online media. She has been published on TechCentral, Sawubona Magazine, Destiny magazine, Vodacom Now, ITWeb, My Digital Life, Brainstorm, TFG Tech, M&G, City Press, Forbes Africa. She has also...

We live in an era of finicky and perceptive consumers and so a common thread of #TRUST & #AUTHENTICITY should exist between influencer marketing and celebrity endorsement(s). Having managed actors & voice artists for over 12 years, celebrity whisperer Lisa Modisane has mastered the craft of understanding relationship management. In today’s episode she recounts her rich experiences with inf...

In today’s episode, we are joined by seasoned Public Relations Practitioner, Mary Gearing. She is co-MD at Magna-Carta Reputation Management. Listen in as she unpacks how the advent of influencers has changed the PR space we see now! A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! band.link

Kevin McLennan was one of the first big wave of influencers. He managed to build a big profile while he was still a student! He now works at a digital agency. In today’s episode, he talks us through how important it is for him to maintain his integrity in a space where influencers are easily falling into the trap of putting fees before trust, as currency to effectively influence. A big thank you t...

Influencer marketing has firmly moved out of the novelty category & into a requisite strategy for most major brands. Is there space for it in small business? Join us as Fawn Rogers, digital marketing agency owner, breaks down how she is empowering local businesses through the power of online marketing. A big thank you to our friends at Nfluential for making sure conversations happen and the co...

Podcasts are gaining popularity fast. Not only are they an easy & digestible media format but it’s often so easy to multitask while listening to them. There is always something to listen to - whether one needs to laugh or simply to learn something new. Echocast’s Frontman - Barry Ranking talks us through why they matter and what’s fuelling sectoral growth. A big thank you to our friends at Nfl...

Influencer Marketing is fairly new but breaching the introduction stage in South Africa. One of the biggest learning of the past few years has been that the length and breadth of the market is not fully invested in intense planning to impact performance. A new business has been set up to specifically tinker with the nuts and bolts to bring clarity in direction and process. Listen in as Anne Dolins...

It’s no secret that influence is a hot commodity for brands, and Influencer Marketing is not going anywhere anytime soon. Serial Alternative Media guru;Pieter Groenwald - Divisional CEO of the Nfinity Group,journeys us to his learnings of the past 7 years and the trends shaping the future of this exciting space. Hit the subscribe button and do not forget to … Contact our friends at theSalt. They a...