Micka on Influence

Employee Advocacy in the new-age is heavily anchored on Influencer Marketing. Perennial disruptors and innovators; the Nfinity Group, is of course playing a leading role in introducing this concept through The Internship. Kevin Kirby unpacks how brands aren’t seeing exactly how they can amplify the brand story at scale with the one asset that is naturally occurring to them and why they should! Don...

There’s a definitive line between PR and Influencer Marketing. The two can and should play off each other.  In today’s episode, I am joined by Anne Dolinsheck, public relations powerhouse, blogger and gladiator in a pencil skirt according to Huff Post! Her calling is to “drag” brands - kicking & screaming - to that essential point where they execute PR and Digital PR the right way. Listen in a...

Influencer marketing globally has breached the introduction stage and is on cue for even greater growth. Trailblazing Influencer-TECH business, Webfluential is a huge part of this evolution. They are taking a serious approach to establishing super-efficiencies in finding on-brand influencers; from research through to analytics, metrics, tracking and refined reporting to impact underlying performan...

Consumers the world over have unbelievable choice when it comes to alcoholic beverages. So in a crowded market with evolving beer palates, how does Heineken keep their liquid on consumers’ lips while maintaining global dominance? Listen in to find out and ... Contact our friends at theSalt. They are influencer marketing driven experts and will propel your business to startling success. www.thesalt...

Advertisers face a lot of challenges in this day and age - from ad-blocking to high media costs. Digital powerhouse and media agency of the decade 2009 - 2018, The Media Shop; know a great thing when they see it. So Influencer Marketing has become a natural part of their strategic arsenal. Brew a great cuppa and join us as we unpack growth of the influencer space and what the future holds. Contact...

Authenticity & Trust are notable elements for an effective Influencer Marketing Strategy. In this episode I am joined by two beautiful, strong women. They detail the impact of their campaign and how authentic conversations in an environment of trust can act as a catalyst not only for brand performance but for shaping societal norms. Side Note: The temperature in the studio got so high the host...

In the current influencer marketing technology landscape, there is no single solution that comprehensively covers processes from discovery to engagement to tracking to reporting. There are just too many solutions, and they are fragmented. Meet genius Technology Entrepreneur, Murray Legg as he unpacks that intricate relationship, the disruptive opportunity and the future. Jury is still out on wheth...

This episode is for anyone in Marketing, Communications & Business, whose objective is to improve brand equity and deliver lateral value by working with influencers in a two-way partnership that works! Jarrod Stewart, a seasoned Sales Director,delves deep into Influencer Marketing, why brands should care, its evolution and what the future holds. band.link

Nando’s, a Proudly South African brand, is synonymous with great chicken and cheeky marketing that resonates. No wonder they are always on consumers’ lips the world over. In today’s episode, their General Manager - Digital & CRM gives us an expert take and nuggets on Influencer Marketing as a special and core ingredient for market domination. Contact our friends at theSalt. They are influencer...

Twizza is a brand always hungry for growth. It rather makes sense that they are constantly on the ready to seize any golden opportunities in the evolution of marketing. Our guest in today's episode talks through the power of Brand Authenticity in the age of the Smart Consumer and on the back of Influence. Contact our friends at theSalt. They are influencer marketing driven experts and will propel...

The path to a satisfied consumer in financial services is fraught with challenges, chief among them being negative sentiment. The avalanche overshadows any positives in the brand offering. In today’s episode, Budget Insurance’s Susan Steward breaks down how as an outside voice, they are generating trust and managing the brand narrative through carefully crafted Influencer Marketing programs. Conta...

Heritage brands need to always innovate to remain relevant and to preserve Customer Value. Meet Battery Centre, the largest battery fitment brand in South Africa with over 160 branches in Southern Africa. They may seemingly be on the “wrong side of 40”but are definitely not over the hill! Find out how they are leveraging the Power of People to reinforce a positioning of being the Trusted Battery S...

Having recently rolled out a new brand identity tagged with the brand statement “Connect Your Way”, mobile service provider giant Cell C is all about delivering affordable, high quality products and creating real relationships with customers. Wes Hayllar, Head of Digital Marketing, unpacks how Influencer Marketing has: 1.Enabled the creation of positive brand sentiment in a highly complain-driven...

Micro-influencers are everyday people turning on its head, the idea that someone needs to be a celebrity in order to have clout and influence. In this episode I take you back to that time when we were graced by Rido and she took us through her motivations … her journey and laid bare,reasons why brands should give Influencer Marketing a go. Contact www.thesalt.co.za for all things Influencer Market...

Norm Calmeyer is an online strategy rock-star who fancies himself quite the comic ! Listen in as we unpack micro-influencer management within digital platforms, punctuated with a laugh & a giggle ..... mostly from the podcast host ! Contact the influencer marketing driven experts for solutions that drive RESULTS: www.thesalt.co.za band.link

Ad-Man Mark Middleton is our ultimate superhero. One minute, he has his Thinking Cap on as he creates remarkable Big Ideas for name brands; next it’s Up, Up and Away in his Micro-Influencer Cape as he leads narrative for brands like Telkom and Puma! You can’t miss the low down on how he does this and how Influencer Marketing is impacting Brand Performance across industries! Contact our friends at...

Meet Matshepo, a seasoned micro-influencer who has kept her poise and slain two big campaigns but still has no intention of “hanging” her influence! Take a close listen as she narrates her role in educating her micro-community and shaping valuable perceptions on brand. Contact our friends at theSalt. They are influencer marketing driven experts and their solutions drive RESULTS ! www.thesalt.co.za...

You know Influencer Marketing rocks and it's the gift that keeps on giving when an international brand that has been in the market for 110 years embraces this concept because results are there for all to see! Dale De Villiers (Marketing Manager - Brother South Africa)walks us through a Reason-to-Believe in this phenomenon as an essential part of any brand's marketing mix. Contact our friends at th...

One of South Africa's serial innovators and media legends;Ken Varejes is known for taking ideas and growing them into highly successful businesses. We explore the trailblazing exploits of this humble soul, in media & marketing,how he landed on and is invested in Influencer Marketing and how every business needs to integrate this tool into their marketing mix. Contact our friends at theSalt. Th...

In today's episode we travel back-in-time to a pre-Christmas sit-down and unpack the role of a micro-influncer,the process,the VALUE and the EXPERIENCE. Contact www.thesalt.co.za for all things Influencer Marketing - They are better than awesome! band.link

The automotive industry can be quite bumpy. In this first of its kind episode, Suzuki South Africa's Charl Grobler walks us through what it takes to even the ride and in the process build an award winning brand. Contact our friends at theSalt. They are influencer marketing driven experts and will propel your business to startling success. www.thesalt.co.za band.link

In the performance marketing revolution, businesses are looking for plain, good ol’ RESULTS. Players increasingly find themselves under pressure to deliver results in a constantly changing digitally led- marketing landscape. Listen in to my interesting conversation with Penquin SA’s Neill Robertson as he talks about how they are integrating this tool into their thinking and how they are getting cl...

Shaun Strydom, MD of Bounce Inc. South Africa is a ball of energy and a huge advocate of Influencer Marketing. He has the results to show for it! In this episode he highlights how he has managed in a short space of time to attain brand lift by concentrating on Bounce’s number one asset - PEOPLE ! Contact our friends at theSalt. They are influencer marketing driven experts and will propel your busi...