Micka on Influence

In this episode we’re in conversation with Pieter Groenwald and Murray Legg. Pieter is a qualified Chartered Accountant who fell in love with the media world and for the last 11 years his focus has been on influencer marketing. He founded theSALT, the first to market nano influencer channel in SA, which is being rolled out internationally at the moment as a technology solution. Currently, he’s the...

In this episode we’re in conversation with Dan Brocklebank, who is the Lead Social Media Analyst at Wunderman Thompson. He’s worked on some of Africa’s biggest brands and currently works on one of the leading banks. Grab a coffee and listen as we discuss: •The importance of using data to create impactful and effective influencer campaigns. •Using data to find your brand’s organic advocates on soci...

In this episode we’re in conversation with Gordon Glenister, Global head of Influencer Marketing, BCMA. Grab a cup of coffee and listen as we discuss: • How we’re getting better at measuring ROI in the industry. • Why working with professional influencer marketing specialists can make or break a brand’s campaign. • Tapping into influencers’ creativity and content to use in brand campaigns off soci...

In this episode we’re in conversation with Mike Stopforth, well-known entrepreneur, a start-up investor, an author, global speaker, and a disruption and innovation advisor on a number of corporate boards. Grab a cup of coffee and listen as we discuss: •Digital transformation and what it actually is and how influencer marketing fits into the equation. •The reason for scepticism in influencer market...

In this episode we’re in conversation with Rupa Shah, Founder and Director of Hashtag Ad Consulting in the UK. Grab a cup of coffee and listen as we discuss: •Why disclosure in influencer posts is important for brands and influencers. •Do consumers understand the labels influencers use to disclose brand partnerships? •Is it the responsibility of influencers or brands to ensure transparency and dis...

In this episode we’re in conversation with Greg Bailie, Head of TikTok Brand x Partnership division at Webfluential, and Mike Sharman, Founder of Retroviral and a host of other companies. Grab a cup of coffee and listen as we discuss: •Why TikTok is popular and why it became even more so during 2020 •Including TikTok in influencer campaigns •Is it really just for the youth? •Why TikTok could be a...

In this episode we chat to Hazel Chimhandamba, Executive Head: Marketing at Cell C about the value and power of connecting with customers in an authentic and empathetic way during a pandemic. Hazel is a seasoned marketing executive leader with over 16 years of brand marketing experience in SA and the rest of the African continent. Please remember to subscribe to the podcast and share. Connect with...

Today we chat to Gabbi Brondani Rego, co-founder and PR manager for Goliath Gaming which is a South African Multi-Gaming Organisation that houses some of SA’s best gaming and esports talent. This episode taught me so much about the inner workings of influencer marketing in gaming. You might be surprised to learn that it’s not just for the obvious brands in the fast food and sports industries but i...

Today we chat to Ramiza Abdool, ex Facebook Africa ambassador, who has been in the digital performance media and marketing space for a decade. Her passion lies in helping entrepreneurs in the fashion and retail sectors with digital skills to scale their businesses. Please remember to subscribe to the podcast and share. Connect with Ramiza on Instagram here: https://www.instagram.com/digital_media_...

In this episode we chat to Deshnie Govender, award winning digital marketer, about the value of collaboration in the influencer marketing space. Currently, Deshnie is the Head of Channels of Influence at Draftline ABinBev and she gives us a sneak peek behind the curtain of how influencer marketing is done at the alcohol giant. Please remember to subscribe to the podcast and share. Connect with Des...

In this episode we are in conversation with Jarred Trembath discussing the Gillette Women’s Day campaign that was definitely not fluff, why he thinks it was successful and he gives some great campaign planning tips. Keep a pen and paper handy! Jarred is a Digital Marketing & Biddable Media leader at MediaCom, one of the worlds biggest media advertising agencies. He has led over 30 global brand...

In this episode we are in conversation with Sphe Vundla who is the marketing manager for Castle Lager and Castle Free. He shares his journey into marketing and influencer marketing with us. We also chat about his latest campaign, why Castle has such a big, loyal fan base and he tells us about his favourite campaign he’s worked on to date and why. Happy listening. Please remember to subscribe to th...

Gopolang Ngale-Lekgetha, Executive Head of Marketing for Vodacom Business and a member of the Vodacom Business EXCO, joins us in conversation to explore employee influencing in the telecoms industry. “These employees are part of the business’ DNA and can positively impact the way people view us [Vodacom Business] as an employer and the way customers view us as business partners,” commented Gopolan...

Ayanda Seboni, Group Executive Brand Marketing and Communications at PPS, joins us to discuss the ins and outs of employee influencing and her personal experience with it. “When you have employees who are influencers, it’s almost like a pyramid. One person amplifies your message and helps you reach other audiences that you wouldn’t have ordinarily reached,” comments Ayanda. Employee influencing is...

Wandisile Nkabinde is Head of Media & Digital Marketing SA at Multi-choice. We chat to him about content, influencer marketing ROI and how digital and traditional media should work together. In the past he’s worked for various agencies & direct clients across industries. He has a big passion for media, which has lead him to win over 17 paid media awards in the past 4 years across social me...

Phumeza Langa is best known as the host of #SistaHoodHour on Twitter, but is also a communications consultant, speaker and freelance writer. As an industry expert herself, she joins us in a conversation about the importance of word of mouth and choosing authentic influencers and content for your campaigns. We also discuss the value of becoming an industry expert aka industry influencer to not only...

This episode is an interesting look at the #BabySoftSupremeQuilts influencer campaign a couple of weeks ago. It caused quite a lively debate on Twitter and trended, for all the wrong reasons. But, was it a success or a failure? Talya Goldberg, freelance creative director and social media strategist and Mohale Motaung, entrepreneur, actor, model and an influencer on this campaign, joins us in discu...

Misha Levin is a freelance digital marketing strategist & consultant, business owner and content creator from Johannesburg, South Africa. She’s a fan of coffee, photography, wildflowers, bargain-hunting and breakfast. Our conversation with Misha will add value to marketers and PR consultants who are already incorporating influencer campaigns into their plans and also to those who are consideri...

This episode is an interesting chat and informative to any marketer, PR consultant or anyone else working in the influencer marketing industry. Matan Atias talks to us about why combining paid media and influencer content works exceptionally well. Matan is a performance driven, creative marketer that has spent the last 8 years in the digital marketing and advertising technology space. He is passio...

This episode is important to anyone in the Influencer Marketing industry. We chat with Murray Legg about the changes Facebook is making to its own platform as well as Instagram and how that will impact on Influencer Marketing going forward. Murray is a technology entrepreneur with a focus on SaaS products for the marketing and financial industries and has worked in a range of industries from medic...

James joined us all the way from the other side of the world to record this episode. He spoke to us from his home in Los Angeles, USA. He is the co-founder and CEO of Paladin Software, an influencer marketing platform. He talks to us about his journey into the industry, why he thought that there was a gap in the market for their software, why he thinks influencer marketing is now more important th...

Our international guest on this episode is Scott Guthrie a leading independent influencer marketing consultant, marketing event speaker and accomplished author. He joins us all the way from the United Kingdom and walks us through his (wealth of) industry experiences - from the time influencer marketing was used to merely tick a box and not clearly defined, to when it became popular and to what the...

Jhene Nel is one of the best players in the influencer marketing game, along with her team, they continue to run greatly successful campaigns not only in South Africa but also other African countries and the US. She lets us into some insights on the industry. “I don’t think that TikTok is the next big thing in South Africa,” says Jhene, “it’s difficult to figure out how to make it work from a Sout...

The world has been turned upside down and we are living in self-isolation and quarantine. We went from living relatively normal lives, to practicing social distancing and self-isolation in a matter of a week. But, what about the brands during the time of Coronavirus? Brands cannot live in isolation, the show must go on, so to speak, but we must adapt our marketing strategies. “Now is not the time...

Influencer Marketing in the B2B space is fraught with misconceptions and lots of mistruths. Our international guest on this episode is B2B Influencer Marketing expert and leadership consultant, DAVID WING. He is the founder and owner of Wing Digital Marketing (https://twitter.com/WingDMarketing) and is here to change perceptions and unearth the value of B2B brands collaborating with influential ex...