Micka on Influence

In this episode we’re in conversation with Rose Choeu; Campaign co-ordinator at Webfluential. Rose is one of the people who works hard behind the scenes to ensure that influencer campaigns run smoothly. Grab a coffee and listen as we discuss: •All things behind the scenes of prepping and implementing influencer campaigns •The importance of the human touch and in person relationships with influence...

Building a connection with customers In today’s episode we’re in conversation with Nicole Olivier, Nicole Olivier; General Manager - Digital Mortgages at WeApply. Her career started in the Mortgage Software division at Comcorp , working closely with mortgage origination channels, property developers, estate agents and major banks of South Africa. She has since moved over to the Digital Mortgages d...

In this episode we’re in conversation with Santoni Engelbrecht, the former Creative Director of eNCA, Survivor SA castaway and Owner of Kwaito Koeksister. After being retrenched at the news channel, Santoni put her focus on her passion, her online clothing store, Kwaito Koeksister. The online store has become a favourite with the quirky dressers out there. She grew the business through Instagram a...

In this episode we’re in conversation with Kirsten Wiggill, Social Lead at Mediacom South Africa. She’s an experienced head of department with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Corporate Communications, Digital Marketing, Social Media, and Integrated Marketing. Grab a coffee and listen as we discuss: •The evolution from when s...

In this episode we’re in conversation with Nathan Molefe and Hallebberry, 2 of South Africa’s most successful TikTok creators; and Greg Bailie, Head of Growth at Webfluential. We discuss TikTok from a creator’s point of view and how brands can use TikTok to reach their audiences effectively. Grab a coffee and listen as we discuss: •The power of finding your niche on TikTok •How TikTok has evolved...

In this episode we’re in conversation with Claire Bowen, Senior Brand Manager Shower to Shower at AMKA. She’s been with the company for 5 years and has over 20 years’ experience in FMCG, B2B and telecoms marketing. Grab a coffee and listen as we discuss: •How Claire’s perception of influencer marketing has changed over the last couple years and why •Why using influencer marketing adds the personal...

Today we’re in conversation with Ntsika Msuthu, the sponsorship, PR and Brand engagement manager at MultiChoice. He is a seasoned communications and sponsorship professional with over 15 years of experience in crisis management, media liaison, sponsorship, and campaign management, reputation management, and communications strategy development. Grab a coffee and listen as we discuss: •How DStv had...

The importance of brands adapting to the times It’s 2022 and this is season 3 of the podcast. As always, thank you for listening, sharing and supporting. This season is set to be another good one with great guests from the influencer marketing industry. Our first conversation of the year is with Leandre Kark, Head of Brand and Brand Marketing Lead at Virgin Active South Africa. Her vision is to st...

In this episode, host, Anne Dolinschek, looks back on the insight and lessons learned from podcast guests in 2021. From the meteoric rise of TikTok in lockdown and millennials becoming a big part of the platform, to the importance of data and the debate around the rules and regulations and everything in between. 2021 was certainly an interesting year for influencer marketing! This is the final epi...

In this episode, we’re in conversation with Leon van Vuuren, an optompreneur (an entrepreneurial optometrist) and founder of Optique. He’s knowledge of Digital Marketing that he gained from studying the subject at UCT, combined with his MBA for executive development partnered with being an optometrist and an entrepreneur led him to open his own optometrist outlets. Grab a coffee and listen as we d...

Gail Schimmel, CEO of the Advertising Regulatory Board Talya Goldberg, freelance creative director and social media strategist Thulani Hadebe, public relations and marketing agency owner and Instagram influencer In this episode, we’re in conversation with Gail Schimmel, CEO of the Advertising Regulatory Board; Talya Goldberg, freelance creative director and social media strategist; and Thulane Had...

In this episode, we’re in conversation with Ryan Silberman, an Industrial Engineer and 2014 Jewish Entrepreneur of the year. He successfully co-founded, built and exited ad-tech company Popimedia - Facebook's only Marketing Partner in Africa. And is currently the CEO of Webfluential - an Influencer Marketing platform reaching over 2-billion people. Grab a coffee and listen as we discuss: •Where So...

In this episode, we’re in conversation with Ryan Annandale who describes himself as a creative and strategic leader in marketing, franchising and brand management. At the time of recording this podcast episode, Ryan was the franchise development manager at Battery Centre. His role was to develop new standards, operations, procedures, marketing strategies and other internal operations for the batte...

In this episode, we’re in conversation with David Shields who is a strategic, multi-channel communications professional with over a decade’s worth of marketing experience in the digital & SME arena. He currently works as Digital Lead at WAVEMAKER - connecting creative dots to well-executed placements; attempting to make the internet feel less “ad”dy. Grab a coffee and listen as we discuss: •Us...

In this episode, we’re in conversation with Johann van Zyl, a director at the Nfinity Influencer Division. Before getting involved in the influencer marketing industry, Johann spent 15 years in Brand Marketing as Head of Marketing for Prestige Brands as well as Head of Trade Marketing at Pernod Ricard South Africa. Grab a coffee and listen as we discuss: •The ever growing need for relatable, relev...

In this episode, we’re in conversation with Matthew Kanniah, the founder and creator of Heart of Motion. He is a true car enthusiast who has made a name for himself in the Instagram and social media community as “The Car Guy”. Having started shooting on a cellphone, Matthew along with other South African greats started using the Instagram platform and community to become a better photographer in 2...

In this episode, we’re in conversation with Petra Liu, Founder and Managing Director at Wetpaint Advertising. We chat about the South African Lottery campaign that aimed at spreading hope during the aftermath of the looting. Grab a coffee and listen as we discuss: •How COVID is changing the advertising industry. •Doing work that cuts through negativity and spread positivity and hope. •The importan...

In this episode, we’re in conversation with Michelle Vermeulen, Head of Marketing and Public Relations at Western Cape Blood Service (WCBS) about using influencers to educate and inform the public about blood donations. Michelle is an experienced marketer having worked on ATL and BTL campaigns as well as in eventing. She joined WCBS in 2015 in the Marketing department and moved into the position o...

In this episode, we’re in conversation with Kriya Gangiah. Well-known TV and radio personality, she’s also the owner of digital marketing agency, Kri8tive Media. Her extensive experience in both the corporate space and the entertainment industry has earned her the title of Infotainment Specialist. Grab a coffee and listen as we discuss: •The hospitality sector and how it had to become more digital...

In this episode, we’re in conversation with Michelle Jooste, Digital Marketing Manager and Product Specialist at Vital Foods about all things vitamins and influencer marketing in that industry. Grab a coffee and listen as we discuss: •The shift of consumers preferring bite-sized content. •Why it’s important for brands to make it easy and convenient for consumers to buy their products in 2021. •The...

In this episode, we’re in conversation with Rea Averill, the Managing Director of Agency A, a London-based creative digital marketing agency. Starting a successful blog and Instagram account at university she fell in love with marketing and influencer marketing. One of her favourite things is when a creative campaign comes together, witnessing her team energise each other to do their best work. Gr...

In this episode, we’re in conversation with Denelle Morais, the Marketing and Communications manager at Bestmed medical scheme. She has gained significant marketing and communications experience in the Engineering, Healthcare and Financial sectors. One thing she’s learnt is that these industries are inherently complex. As the marketing and communications manager of Bestmed Medical Scheme, one of t...

In this episode, we’re in conversation with Geo West, owner and founder of the Happy Cat agency in the UK, where they implement campaigns for brands of all sizes and provide training programmes for influencers and brands. She started her influencer marketing career over 10 years ago, working behind the scenes with some of the biggest content creators in the world. Grab a coffee and listen as we di...

In this episode, we’re in conversation with Jeanine Rainier. She is a Gen-Z and millennial marketing maven and is a key role-player in the evolving South African influencer marketing space. Currently, General Manager at TILT, Jeanine is an influencer marketing guru and expert in authentically translating brand objectives in a digital space. Grab a coffee and listen as we discuss: •Peer-to-peer vs...

In this episode we’re in conversation with Phelokazi Mbude, Multi-media journalist who currently writes for W24. She is deeply invested in elevating stories about women. Writing across beats, you will find her byline on stories about digital media trends, personal wellness and alternative fashion and beauty. Grab a cup of coffee and listen as we discuss: •The shift in media consumption by the publ...