Meta Ads: Under the Hood

In today's episode, I'm going to take you behind the scenes and give you an update on my own eCommerce store, dot on a sock. I share with you what we're doing well, what we are not doing well, and how we sold out of stock within months.   Previous podcast episodes I mentioned: 5 Mistakes to Avoid When Defining Your Ideal Customer Avatar  The Art & Science of Magnetic Messaging 6 step formula to su...

As eCommerce marketers and communicators, our goal is to capture our audience's attention and keep them engaged with our message. But with so much noise and clutter in today's digital landscape, how can we make our message stand out? In this episode, we're going to explore the concept of magnetic messaging, and how it can help you attract and engage your audience. I hope you enjoy the episode.   ...

Today's episode is about the mistakes that people make when they're defining their ideal customer avatar. Now, you've probably done some work on your ideal customer before - but in this episode, I'm going to go into the stuff that you maybe haven't thought about.  Everybody is really hard to market and really expensive to market to.  Think about your goals - how many customers would you need, real...

Today's episode is the final episode of my 6 part podcast series called "The 6 Step Formula to Successful FB Ads".  This is a series I created to lift the hood on our agency and share exactly what we do for our clients so you can get the same results for yourself. And if you're thinking about using an agency, you can use this as a checklist to filter out the agencies who are maybe better at market...

Today's episode is part 5 of my 6 part podcast series called "The 6 Step Formula to Successful FB Ads".  This is a series I created to lift the hood on our agency and share exactly what we do for our clients so you can get the same results for yourself. And if you're thinking about using an agency, you can use this as a checklist to filter out the agencies who are maybe better at marketing themsel...

Today's episode is part 4 of my 6 part podcast series called "The 6 Step Formula to Successful FB Ads".  This is a series I created to lift the hood on our agency and share exactly what we do for our clients so you can get the same results for yourself. And if you're thinking about using an agency, you can use this as a checklist to filter out the agencies who are maybe better at marketing themsel...

Today's episode is part 3 of my 6 part podcast series called "The 6 Step Formula to Successful FB Ads".  This is a series I created to lift the hood on our agency and share exactly what we do for our clients so you can get the same results for yourself. And if you're thinking about using an agency, you can use this as a checklist to filter out the agencies who are maybe better at marketing themsel...

Today's episode is part 2 of my 6 part podcast series called "The 6 Step Formula to Successful FB Ads".  This is a series I created to lift the hood on our agency and share exactly what we do for our clients so you can get the same results for yourself. And if you're thinking about using an agency, you can use this as a checklist to filter out the agencies who are maybe better at marketing themsel...

In today's episode I introduce my 6 part podcast series called "The 6 Step Formula to Successful FB Ads". This is a series I created to lift the hood on our agency and share exactly what we do for our clients so you can get the same results for yourself. And if you're thinking about using an agency, you can use this as a checklist to filter out the agencies who are maybe better at marketing themse...

In today's episode, we talk to Amy Bett, who's the founder of Lady Without Limits. Amy is a business strategist who teaches business owners like you and me how to manage our money, master our mindset and scale our businesses online. This episode is full of amazing profit, finance, and cash flow advice so if you have an online store and you feel like you're winging it, this is the PERFECT episode t...

As an online store owner, you ARE a persuader. You are persuading people to make decisions every day.  You are persuading your customers to buy your product or service, or not.  You are persuading them that they should be a loyal repeat purchaser, or that they should leave you.  Whether you are intentionally persuading people or not, the fact is that you're doing it every single minute of every si...

In today's episode I'm going to talk about a strategy we use in the agency that generates staggering results. On average, our clients generated 13.5x ROAS (return on ad spend) with some generating as high as 18x trackable ROAS.   This is combining Facebook Lead Ads, our Facebook Ad Funnel and Email Marketing and using Facebook Ads to collect email addresses.   Email addresses are so important beca...

In today's episode, I'm going to talk about the metrics to measure to see if your Facebook Ads are actually successful and what benchmarks to aim for. In our agency, we help our brands grow using Facebook and Instagram Ads and we have had to change a lot around what we're measuring, what we're looking at, and how to see if Facebook Ads are actually working, because thanks to iOS 14 and Apple's tra...

In today's episode, we're going to talk about how to recession-proof your business. The reason why I wanted to do this episode is because I went to a conference a couple of weeks ago and almost everyone was talking about this upcoming recession and was freaking out about it. So I thought I should do an episode about what I think of recession, what you can do to prepare, and my tips on how to deal...

For a while now I've known that I wanted to own my own online store. I figured if I don't walk the walk, how can I talk the talk?  I knew that if I didn't put my money where my mouth I was at risk of becoming out of touch. Plus, having my own online store is a great sandbox for my team at Lume Marking to test things out So let me tell you how I came across the business that I eventually purchased...

In today's episode I'm going to share with you 10 of my best tips to make sure that you're ready to capitalise on the biggest sales period of the year… without cannibalising your profit or creating a brand that is always on sale. We want profit and longevity!  First… I share with you my champagne target tip and why I really recommend you implement it too. Champagne? Yes please!  Then, I deep dive...

Hi and welcome to the eCommerce Out Loud podcast. I'm Megan Winter and it's been a hot minute since I was behind the microphone but I am so excited to be back and bringing you the eCommerce Out Loud podcast.  In this very first episode I want to give you a little intro into who I am and what you can expect from the podcast.  I have helped hundreds of online store owners sell more on their online s...