Meta Ads: Under the Hood

As an eCommerce marketing coach and holistic marketing strategist, I have worked with hundreds of online stores, and a lot of the time, they are pushing customers away without even realizing it. In today's episode, I'm going to share three common mistakes that online store owners make, how they actually push customers away without even realizing they're doing it, and how you can flip that to start...

One of the things that I see a lot is that owners of online stores want to hide behind their brand, they don't want to show their face. I've seen some business owners actually hire someone else to be the face of the brand, and not only is this really costly, but it's actually inauthentic. As an eCommerce marketing coach and holistic marketing strategist, I've seen firsthand the power of authentici...

Today I talk about something that I have spoken a little bit about before, and that is AI (artificial intelligence). However, I'm also going to talk about something that AI cannot replace, and that is authenticity, As an eCommerce marketing coach and holistic marketing strategist, I've seen firsthand the power of authenticity in marketing. In recent years, there's been a lot of talk about how arti...

As an eCommerce marketing coach and holistic marketing strategist, I've seen a lot of online store owners face the challenge of having their products copied. It can be frustrating and disheartening to see someone else profiting from all your hard work. In today's episode, I'm going to share a few things you can do if someone copies your product and what to do just with competition in your category...

In today's episode, I'm going to talk about one of the most important concepts for an online store owner to understand and explain how you can use this to really step into that "business-owner energy" so that you can own your marketing and really know what's working. As an eCommerce marketing coach and holistic marketing strategist, one of the things that I always look at is attribution. Attributi...

One of the questions that I get asked all the time is, "Should I start with Facebook ads?" or "Should I start with Google ads?" or" Do I have to start with both?" And the answer is, it depends on where your customers are at in their buying journey. When it comes to marketing channels, there are two main channels that businesses can use to reach their target audience, our customers, and that is — s...

A lot of people know me as an eCommerce marketing coach, a growth expert, or even a Facebook ads expert. But what I actually am, is a holistic marketing strategist. So I look at the big picture and I'm always looking for ways to improve the entire ecosystem of your marketing, as well as each individual element. One of the things I've learned is that brick-and-mortar stores can actually teach us a...

As a holistic marketing strategist, I see a lot of brands especially online store owners make the same mistake: they keep investing in marketing strategies that don't work for them. They're afraid to give up on something they've already invested time and money into, even though it's clear that it's not producing results. This is known as the sunk cost fallacy. The sunk cost fallacy is the idea tha...

I've been in the marketing game for well over a decade now, and I've seen the landscape change dramatically. In the early days, it was all about traditional marketing channels like print, TV, and radio. Then along came online marketing channels like Google, Facebook, and Instagram ads. And, it's only going to continue to evolve.  But one thing that hasn't changed is the secret to successful market...

In today's episode, I'm going to share with you the one thing that I have seen that successful business owners have in common,  and how you can use this to achieve any goal you set your mind to in your business.  As an eCommerce marketing coach and holistic marketing strategist, I've seen firsthand the one common denominator that successful entrepreneurs have and I'll go into this in detail.  If y...

Discounts are seen as a powerful tool for increasing sales. But they can also be a double-edged sword. If you use them too often, or for the wrong reasons, they can actually damage your brand and hurt your bottom line. In today's episode, I'm going to talk about how discounting could actually be harming your brand and what you can do to sell more on your online store instead of discounting. I hope...

In today's episode, I'm going to talk about the number one thing your customers care about and how you can use this in your marketing to sell more on your online store. As an eCommerce marketing coach and holistic marketing strategist, I've helped hundreds of online store owners increase their sales. And I can tell you one thing for sure: people care about one thing above all else. Themselves. Tha...

In today's episode, I'm having an interview with Tanya Boots, the founder of Inspirational Tea Co., a tea gifting business.  We discuss the challenges she faced in her business, particularly in terms of marketing and financial sustainability. She mentions her struggle with creating effective marketing strategies, including Facebook ads.  We also discussed the importance of a clear messaging strate...

In today's episode, I'll be talking about how you can avoid wasting money on Facebook ads. Running ads is a great way to grow your online store, but it's important to make sure you're ready before you start. If you're not, you could end up wasting your money, time, and energy. If you're running Facebook ads or you think you want to run Facebook ads, this episode is for you.  I hope you enjoy the e...

In today's episode, we'll talk about the ultimate algorithm hack – a little weird, a lot effective. From working with countless online store owners and businesses, I've gathered a treasure trove of evidence that points to this game-changing algorithm hack.  If you're the kind of person who craves innovation and wants to stay ahead of the curve, then you're in for a treat. Whether you're an entrepr...

In today's episode, we'll talk all about jealousy and how to transform this often misunderstood emotion into a powerful force of inspiration, driving you towards your goals. Have you ever found yourself looking at other brands, thinking I really want what they have, and yearning for their achievements?   By listening to this episode, you will learn how to channel that envy positively, shift your p...

In today's episode, we explore the concept of "Doing the Impossible" and how you can achieve seemingly unreachable goals. Let me ask you… what are you working on that is currently "impossible"?   By listening to this episode, you will learn how to embrace uncertainty and turn your dreams into reality, even if they seem out of reach. I'll discuss a tangible trick that can aid you in accomplishing o...

In today's episode, we are going to talk about what you can do to make sure that your online store is thriving in this economic climate. If you're in a "The economy is on fire" mentality, it's easy to go into a doom spiral and really start to believe that and eventually get stuck in that. Think about — how can my product or service be something that people prioritize?   This week, I'll share some...

If you've ever run a sale or promotion that didn't go as well as you hoped, there are usually a few reasons why. In today's episode, I discuss the anatomy of a successful campaign. We deep dive into what a campaign actually is (hint: it's not always a sale) and all of the moving parts involved.  By listening to this episode you will learn how you can make sure your campaigns get the best results p...

In today's digital age, social media has become an essential part of every eCommerce brand's marketing strategy.  With millions of active users, social media provides an excellent opportunity for online stores to reach their target audience and drive sales.  When it comes to social media marketing, brands have two main pathways: organic social and paid ads. In today's episode, I explain the differ...

In the world of eCommerce, advertising is crucial to drive sales and revenue. With so much competition in the online marketplace, it's important to have a strong and effective ad campaign that stands out from the crowd.  To achieve success in eCommerce advertising, it's crucial to get the balance right between human input and AI. If you've used Facebook ads, you're already using AI. In eCommerce,...

The sales funnel is a marketing concept that describes the journey a potential customer takes towards making a purchase. The funnel represents the various stages of the customer journey, with the widest part at the top, where the most potential customers are, and the narrowest part at the bottom, where the fewest customers are, but those who have made a purchase. It's called a "funnel" because it...

Facebook advertising has become an essential part of many businesses' marketing strategies. With over 2.8 billion monthly active users, Facebook offers an unparalleled opportunity to reach a large and diverse audience. However, managing Facebook ads can be a time-consuming and complex process, and many businesses struggle to decide whether to use an agency to run their ads or do it in-house. Decid...

In today's episode we're talking about trust - why it's important and how we can build it in our online stores.  Trust involves a willingness to be vulnerable and to rely on the other person to act in our best interest. In the context of ecommerce, trust is crucial because customers are often required to share personal and financial information with businesses they have never met in person.  Trust...

In this episode, I dive into AI (Artificial Intelligence)  By listening to this episode, you will learn what Ai is, how AI can be used to automate and enhance various aspects of an eCommerce business, including customer service, product recommendations, inventory management, fraud detection, marketing, and advertising. You will also learn practical ways to use AI in your eCommerce business, such a...