Messy in the Middle

i'm 29 now and I don't know how to feel about it.  Other things I don't know: how to engage on threads how to be critical without being mean how to whistle (and i'm really sensitive about it)

Get in line for the copy queue by sending me a DM on IG @haleyejohnson

how should we kick off next week? DM on IG @propegy or @haleyejohnson with your misc. marketing thoughts for us to ponder

one day we'll have an orderly intro but today is not that day   Have something you want us to chat about? DM us on IG @propegy and we'll add ya to the agenda.

Marketing can be hard and entrepreneurship can be lonely. The weekly kickoff is our little way of bringing marketers together for a casual chat about whatever the heck is going on in marketing this week.  Have something you want us to chat about? DM us on IG @propegy and we'll add ya to the agenda.

In this episode of "Messy in the Middle," I'm chatting with Alexandria Theodor, a therapist and business coach for therapists. We dive into Alexandria's journey from working at an agency to starting her own private practice and eventually becoming a business coach for other therapists looking to do the same. Join us as we discuss the challenges of private practice, ethical marketing in therapy, an...

Listen in as I hang out with the bad boy of copywriting herself – Sarah Jane Burt. Sarah shares her unconventional entry into copywriting, her experiences in corporate roles, and her transition to entrepreneurship after being wrongfully terminated. She discusses the ups and downs of scaling her business, from expanding her team to returning to solo work due to financial and client retention challe...

In this episode of "Messy in the Middle," I'm joined by with Monica Burlington, a realtor and burnout coach who has overcome her own struggles with overachievement. Monica discusses her journey from seeking attention through overachieving in a chaotic household to reaching the peak of her real estate career and experiencing burnout. She reflects on the impact of her mother's death and her father's...

Today I'm joined by Morgan Spect, founder of Spect & Co Design. Morgan shares her transition from a corporate job to entrepreneurship, highlighting the instability of traditional jobs and her desire for self-reliance. She discusses her cautious approach to hiring and leadership, learning from past experiences. Morgan introduces her Six Figure Brand Society membership, a blend of design support and...

Let's hang out and catch up with Lauren from Brand Good Time! Since her last appearance, Lauren has transitioned from using contractors to hiring a full team, including a client strategy manager, content manager, and web developer. They delve into the challenges of the hiring process, the competitive job market, and the importance of internships and experience. Lauren also shares her agency's shif...

Join me as I chat with Alison Meyer from Indigo Communications about the intricacies of applying for and winning awards. Alison imparts her knowledge on the strategic importance of awards for personal branding and business growth. She demystifies the process, explaining that self-nomination is common and discussing how to discern credible awards from less reputable ones. They explore the significa...

Today I'm joined by Jessica Dornieden, a tech implementer and business consultant. Tune in to hear about Jess' unconventional path from childcare work to establishing her own online business. She discusses the initial challenges, such as pricing strategies and managing client expectations, while also touching on her personal experiences with ADHD and its effects on her work habits. Jess emphasizes...

Join me this week as I chat with Jenny Jones, a business operations consultant and in-house COO. Jenny talks about her major career pivot from corporate finance to entrepreneurship and many challenges, emotions, and celebrations that came up along the way.  Listen in to learn why maintaining up-to-date systems and processes key for all business owners (especially when managing a growing team) and...

I wrote a blog post! And then everyone told me it was too long... ...so I turned it into a podcast episode! If you want to read along you can check out the full post (and references) here.  Want to chat about it? So do I! Send me a DM on IG @haleyejohnson

In this week's episode, Haley and Dr. Noor chat about the health insurance options available for freelancers. Learn the differences between public and private healthcare marketplaces and the qualifying events that allow for enrollment outside of the open enrollment period.  Health insurance is a complex and personal decision, but it isn't something you should have to navigate alone. Learning from...

We're back with Season 4 of Messy in the Middle! Today we're joined by Brittany Hoopes, a hypnotherapist and former contestant on CBS "Big Brother".  In this episode we dive into Brittany's experience with hypnosis, her decision to leave the corporate world to start her own business, and of course, Haley gets side tracked to talk about her favorite show – Big Brother.  Tune in as Brittany shares h...

Episode Summary: Can you believe we've already made it to the season 3 finale of Messy In The Middle?? I saved one of my favorite topics for our last chat of the season: thought leadership & Thought Leaders Collective! TLC is currently undergoing a major revamp, so you'll be among the first to hear about its amazing improvements (and to get in on the action yourself). In this episode, we cover: Wh...

Episode Summary: Hey hey! Welcome back to another episode of Messy In The Middle! On this week's episode, I'm chatting with content marketing and launch strategist (and soon-to-be published author), Amanda Warfield! Amanda's approach to consistent, strategic marketing that doesn't take up all of your time has gone on to help hundreds of women batch create their content and make space for being str...

Episode Summary: Remember that solo episode from a few weeks ago all about how to stay consistent with marketing when you're feeling busy? Well, if you missed the second half of that episode because you were like "wtf, this doesn't sound like Haley?," I'm back with an explanation! Little did you know, it was all part of a case study my team and I were conducting all about Chat GPT! I've even got m...

Episode Summary: Welcome back to another episode! This week, I had the opportunity to chat with Kitty McLeod! Kitty is a self-described blerb. She facilitates organizational culture change management as the President of the Inclusion Plus Institute, guided by data to coach organizations to maximize inclusive and creative collaboration.   In 2021, she founded Illumine Wellness (@illumine.wellness)...

Episode Summary: Surprise! I've got a bonus episode of the podcast for you this week! I had the chance to chat with my amazing friend and people ops/hr queen, Kira La Forgia! In this episode, we cover: Different leadership styles (and how to find out yours with her new quiz) The upcoming launch of her new course, People On Purpose Tackling difficult conversations as a leader in business Thank you...

Episode Summary: Welcome back! I'm back again with some more hot takes, because you know I love them. This one is all about business coaching. My take: You do not need a business coach to start a business! In this episode, we cover: What you can do instead or who you can hire instead of turning to a business coach How to work through the beginning stages of your business Finding a coach vs finding...

Episode Summary: Welcome back to Messy In The Middle! This week, I'm chatting with Sarah Zero, the founder of Wellstruck , a community for empathy-driven entrepreneurs who crave a nourishing home base with friends that challenge and champion each other. Beginning with intimate roundtable discussions in 2013, Sarah has inspired real, vulnerable conversation and collaborative problem-solving to comb...

Episode Summary: This episode was super interesting to record- I'm dishing out some tips on how to stay consistent with your marketing efforts when you are super busy. With summer right around the corner, I think you'll find these tips really valuable! In this episode, we cover: 5 ways to stay consistent with marketing when you are busy There maaay be a little more in there, but you'll just have t...