Messy in the Middle

Episode Summary: Thanks for joining me for another episode of Messy In The Middle- this time with guest, Mallory Musante! Mallory, affectionately known as The Small Business CMO, is a fractional CMO and marketing strategist for small businesses and online service providers.   After working in a toxic agency environment and then walking away from the branding, web design, and social media agency sh...

Episode Summary: I won't work with clients unless they have a messaging guide. Hot take, I know. But it's true! This episode is all about messaging guides and why they are so important to have for your business. In this episode, we cover: What a messaging guide actually IS What I include in a messaging guide A step-by-step breakdown of each part of a messaging guide Thank you so much for joining m...

Episode Summary: This week, I had the privilege of chatting with Ashlee Sang: brand messaging strategist, consultant, collaborator, and mastermind of Ashlee Sang Consulting! The similarities between Ashlee's journey and my own journey are so strong, you won't want to miss this one! In this episode, we cover: How Ashlee landed in the consulting world The importance of leading with your values How t...

Episode Summary: Thanks for joining me for episode 3! Let's get a little alphabetical. In this episode, we cover: The letter P (the 4 P's of marketing, that is) What the 4 P's are How each principle is intertwined and how you can use them in your marketing strategy Thank you so much for joining me! Let's connect! Send me a DM on Instagram!  https://www.instagram.com/haleyejohnson/ Check out my web...

Episode Summary: On this week's episode, I was joined by dynamic speaker, 2x international bestselling author, and results-focused Strategic Business Coach Leisse Wilcox! In this episode, we cover: How Leisse helps women make more money in her hybrid mastermind, The Sunshine Club How she built her first multiple six figure business while navigating cancer, a complex divorce, the fallout of emotion...

Welcome back for season 3 of Messy in the Middle! In this episode, we cover: The principles of know, like, and trust How these principles relate to visibility, credibility, and relationship building content What each of those types of content may look like How to find a balance of all 3 in your content   Thank you so much for joining me!   Let's connect! Send me a DM on Instagram!  https://www.ins...

Today's episode is all about quizzes! Quizzes are an amazing lead magnet, they're fun to take and can be easy to make- if you've got all the right tools to help you do it!   In this episode, we cover: The logistics of making your quiz, broken down step by step   Thank you so much for joining me!   Let's connect! Send me a DM on Instagram! https://www.instagram.com/haleyejohnson/   Check out my web...

Most of us probably had the same dream - leaving our 9-5 jobs and starting a business on our own. So, we did! And it was amazing! And then it was not so amazing. And then we started to question ourselves on whether or not we made the right choice. And then things started to get better. And so on and so forth. This is probably the blueprint of an average entrepreneurial journey and my guest today i...

As solopreneurs we're used to wearing many hats and doing many things by ourselves, but if you want to grow and scale your business there comes a point where you have to start outsourcing tasks and subsequently, building a team. And this comes with its own set of struggles. My guest today is here to talk all about the messy middle of scaling and growing your business as a solopreneur!    Kelsey Ke...

As business owners we want to protect our business at all times, but there are so many things to learn, do and wrap your head around when it comes to navigating the do's and don'ts of having a business. And legal protection is probably the toughest aspect to navigate, especially during your messy middle. My guest today is here to help ease your suffering and put things into perspective.    Nequosh...

Can you reallllly be salesy without being sleazy? Today's episode dives deep into discussion of persuasion in sales psychology (sounds fancy, I know).   In this episode, we cover: What IS sales copy? Why do we associate it with being sleazy? What are the 6 key principles of sales psychology? How we can make use of those 6 principles in our sales copy in an ethical way Thank you so much for joining...

If you have an online business, then you know how important SEO is. SEO makes Google your friend. It makes your website more visible, which means more traffic and more opportunities to convert prospects into customers - and we all want that! So, today I bring you a true SEO expert to help you optimize your website!    Julia Bocchese is an SEO & Pinterest Strategist for Small Businesses. She helps...

Being an entrepreneur is hard enough, but dealing with the legal side of your business can be both hard and scary! As entrepreneurs, we wear many hats and dealing with taxes, contracts, and other legal issues that come up along the way is something we may do on a daily basis. In comes our hero and my guest today - Braden Drake!    Braden graduated from law school in San Diego. He took and passed t...

This week's episode is a quick one and we are talking all about case studies!   In this episode, we cover: Who case studies are for The role case studies play in your sales process How the heck to write a case study   Thank you so much for joining me!   Let's connect! Send me a DM on Instagram! https://www.instagram.com/haleyejohnson/   Check out my website haleyejohnson.com  Check out how we can...

By now, we all know that if you don't like the messy middle - you're probably not meant to be an entrepreneur. Entrepreneurship is hard and messy, but if you are willing to take that leap it's more than worth it. Today, I welcome Lauren Loreto, a creative marketing consultant and brand strategist with over 10 years of industry experience, to talk about the messiness of entrepreneurship.    Lauren...

Surprise! You get two Messy in the Middle solo episodes this week! Today, I am giving you a behind the scenes look at a website copy refresh!   In this episode, we cover: The difference between a copy refresh and a complete copy rewrite Where to begin with a copy refresh What the upcoming copy refresh will look like for Propegy & our website What changes to make in a refresh to help align your goa...

Welcome back for another solo episode of Messy in the Middle with me, Haley! Over at Propegy, we recently did a launch and I want to tell you alllll about it.   In this episode, we cover: Why the launch DIDN'T go as planned What we did well in preparation for the launch What we could've done better Why we'll probably never do a launch again And what the future of Propegy's programming will look li...

In today's episode, I am joined by Stephanie Corrigan. Steph is the founder and lead creative of Steph Corrigan Design. After getting her college degree in neuroscience, she realized that it wasn't something she wanted to do for the rest of her life. So, she decided to use her knowledge of human behavior and decision making in a completely different way: building brands and websites for people who...

Today, my guest is Isabella Sanchez Castañeda who is a Digital Marketer and Podcast Producer for Personal Brands and Founder and CEO of Isa Media Inc. In her business, Isabella is on a mission to remind business owners that what they do and what they say really matters. Whether their goal is a 6-figure year or to just have enough extra money to take their kids to Disney, what they are building is...

Welcome back for another solo episode of Messy in the Middle! Today, we are talking all about LinkedIn (shocker, I know) and the 3 LinkedIn Lead Gen Styles of Archetypes! In today's episode, we cover: The 3 LinkedIn Archetypes How to decide what your lead gen style is based on who you are and the kind of business you run How each archetype uses LinkedIn to leverage their business Thank you so much...

In today's episode, I am joined by Lucy who is a personality-driven copywriter. She writes mostly for powerful women, in a variety of industries, who want to stand out online and make more sales. And the way they do that is with their copy, which is the salesperson who is working for them 24 hours a day.   Lucy started her business "My Write Hand Woman" to help strong women entrepreneurs build bol...

Did you miss me?! Welcome back for season 2! In this episode, I'm giving you a quick little update about what's been going on since you heard from me last! Personally, professionally, Propegy-wise- you name it, I'm covering it.   In today's episode I cover: The projects and positions I've picked up since season 1 of the podcast What I've been discovering about my own position as an entrepreneur wh...

In today's episode, we are throwing a curveball at you! Today, I'm interviewed by my good friend and a fan favorite guest, Kira La Forgia from Paradigm Consulting.   Today's episode marks the finale of season 1 of the Messy in the Middle Podcast, so we decided to do things differentl y. So, today I am the one who is answering some (really great!) questions .    We cover a whole range of topics, bo...

One of the hardest parts of entrepreneurship is the human side, growing and managing your team. How do you bridge the gap between corporate HR policies and the modern needs of online entrepreneurs?   My guest today is here to answer this question for you. Kira La Forgia is a Director of Operations/HR turned small business consultant for millennial entrepreneurs. With a decade of experience in Peop...

Joining me again today is Megan Baker CEO and founder of Meg K and Co, the hiring agency for socially conscious online business owners who are ready to amplify their impact. This is the second part of my interview with Meg so if you haven't listened to episode 2 yet, go back and listen because you will hear more about Meg and her personal journey in entrepreneurship.   Today's episode is all about...