Merchants of Dirt

Learn how The Lockdown AR-style virtual activity challenge by Rootstock Racing is an example of how you can experiment with asynchronous outdoor event design. About Merchants of Dirt Merchants of Dirt is your insider's guide to the art and science of building, promoting, and directing off-road races. Join Kyle M. Bondo as he shares 20 years of practical sports management advice that you can use to...

Learn how you can use online membership clubs and virtual events to create year-round races immune to weather and closures. About Merchants of Dirt Merchants of Dirt is your insider's guide to the art and science of building, promoting, and directing off-road races. Join Kyle M. Bondo as he shares 20 years of practical sports management advice that you can use to start your own off-road racing bus...

Learn how race promoters can pivot quickly towards asynchronous competition and virtual events to survive local natural disasters. About Merchants of Dirt Merchants of Dirt is your insider's guide to the art and science of building, promoting, and directing off-road races. Join Kyle M. Bondo as he shares 20 years of practical sports management advice that you can use to start your own off-road rac...

Learn the 50 race direction lessons learned that can help you build your roadmap, refine your checklists, or just help you find a place to start. About Merchants of Dirt Merchants of Dirt is your insider's guide to the art and science of building, promoting, and directing off-road races. Join Kyle M. Bondo as he shares 20 years of practical sports management advice that you can use to start your o...

Learn how to leverage third-party professional services to free you up to focus on new racing experiences. About Merchants of Dirt Merchants of Dirt is your insider's guide to the art and science of building, promoting, and directing off-road races. Join Kyle M. Bondo as he shares 20 years of practical sports management advice that you can use to start your own off-road racing business. Merchant o...

Learn how encouraging women to become better riders can create an environment that encourages more women to attend your events. About Merchants of Dirt Merchants of Dirt is your insider's guide to the art and science of building, promoting, and directing off-road races. Join Kyle M. Bondo as he shares 20 years of practical sports management advice that you can use to start your own off-road racing...

Learn why hiring your friends instead of employees can be the beginning of the end for your racing business. Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers! We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankee Want to tell your story with a podca...

Learn how spectator-friendly events create both excited crowds and marketing buzz for your growing events company. Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers! We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankee Want to tell your story with a...

Learn why you are accountable for keeping track of all of your registered customers from the time they arrive to the time they leave your venue safely. Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers! We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/war...

Learn why you need financial protection for your business, volunteers, family, and yourself from other people’s injuries with event insurance. Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers! We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankee Wa...

Learn how forming or supporting a collegiate sports club can give college kids racing opportunities while serving as a laboratory for your next race idea. Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers! We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/...

Learn the levels of outreach where the marketing of each of your endeavors depends on how much time you have and what kind of impact you want to make. Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers! We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/wary...

Jennifer "Jelly" Crawford from Sparent and DC Podfest walks me through the strategies and struggles of directing a conference from the ground up. Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers! We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankee...

Learn how to build redundancy strategies into your venue setup plan by removing all your single points of failure on race day. Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers! We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankee Want to tell your...

Learn the 5 special slog fest challenges that hide within a multi-day race that few single-day race directors experience until it’s too late. Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers! We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankee Wan...

Use these 7 important tips to turn any new trail into a rewarding adventure while on holiday. Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers! We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankee Want to tell your story with a podcast? Join Onceto...

Learn how to go on the road and use bigger events as a platform for announcing your event to find more racers and break your race out of obscurity. Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers! We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryank...

Learn how to scale up your operation and make your races bigger when I reveal the secrets national championship race companies don't want you to know. Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers! We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/wary...

Learn how to prepare yourself for the possibility that one or all of the four horsemen of race planning will show up and wreck your race. Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers! We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankee Want to...

Learn how basing your race decisions on measures or metrics helps you avoid unforeseen problems. Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers! We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankee Want to tell your story with a podcast? Join Onc...

Why you need to be on your toes when it comes to combating those wannabe activists and trail extremists who are out to sabotage your race. Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers! We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankee Want t...

Go behind the scenes of the first mountain bike race in a four-race series and learn what thinking goes into preparing and directing a recent race (Part 2 of 2). Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers! We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoff...

Go behind the scenes of the first mountain bike race in a four-race series and learn what thinking goes into preparing and directing a recent race (Part 1 of 2). Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers! We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoff...

Learn how to get your events into locations you’ve never raced before by building better relationships with local trail stewards and organizations. Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers! We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryank...

Learn how to use the Always Be Racing (ABR) business model to make racing a full-time gig by maximizing your sales volume. Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers! We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankee Want to tell your stor...