Merchants of Dirt

Explore why avoiding negligence is a primary job of a race director and how waivers are your first line of defense against personal injury lawsuits. Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers! We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryan...

You can't fix a race you never start, so stop caring about what other people might think and go define your own race direction style. Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers! We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankee Want to tel...

Cy Sack walks me through the State of Adventure Racing (circa 2017) and shows how a little data can go a long way to making big decisions. Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers! We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankee Want t...

Avoid race day woes using these registration strategies to improve your next event's participation numbers. Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers! We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankee Want to tell your story with a podcas...

Mark Montague and I walk step by step through his latest adventure race launch and learn how to SPROUTE an Adventure Racing course. Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers! We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankee Want to tell...

If you can communicate with your customers, your customers will communicate back by showing up to your races. Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers! We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankee Want to tell your story with a podc...

Michelle Faucher and I walk step by step through her latest adventure race launch and learn how to Brake the Habit. Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers! We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankee Want to tell your story with...

Race day volunteers can be a key element in your race’s success but only if you can recruit, manage, and effectively deal with them. Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers! We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankee Want to tell...

Having an accurate timing process starts off being essential to deciding who won or lost your race, and ends up helping you pay for future races. Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers! We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankee...

Fix a bad race course with a good design strategy that includes walking the course, testing your design, and getting feedback from real racers. Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers! We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankee W...

Build your location development strategy using the scout, planner, and course designer roles to help you decide which locations can support a race. Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers! We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryank...

Learn how to develop a tried-and-true process for obtaining legal permission to use public venues that stops permit denial runaround. Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers! We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankee Want to tel...

Bounce back from missed deadlines, bad schedules, forgotten equipment, and ruined venues by using a few simple race day risk mitigation strategies. Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers! We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryank...

Bounce back from customer disappointment, racer injury, or even a lawsuit, by using contingency planning to create a risk mitigation strategy. Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers! We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankee Wa...

When it comes to Mr. Murphy, you need to take emergency response planning very seriously when -- not if -- you need to save a racer's life. Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers! We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankee Want...

When it comes to Mr. Murphy and bad weather ruining your off-road race, you need to have a cancellation policy, a rain day, and be ready to give refunds. Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers! We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/w...

Why simply improving the way you treat people, your business will be rewarded with customer attendance, money, and most of all, their love. Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers! We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankee Want...

Picking your race dates is an important part of your strategic process, but includes more than just sitting down with your calendar and a pen. Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers! We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankee Wa...

Understand how market forces, competition, and customers work before you base your racing business on another off-road racing fad. Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers! We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankee Want to tell y...

Let's talk about money, budgets, and getting your race expenses under control. Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers! We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankee Want to tell your story with a podcast? Join Oncetold, a Veteran-o...

I gave an interview to Carey Green from Podcastification at DC Podfest where I delved into the origins of Merchants of Dirt. Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers! We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankee Want to tell your st...

It's time to debunk the myth race promoters have about money and why so many off-road race businesses are afraid of making a profit. Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers! We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankee Want to tell...

Learn why the secret to building a successful race is in how you turn repeatable tasks into a manageable business system called a roadmap. Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers! We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankee Want t...

Listen to the rant I recorded at the DC PodFest this past weekend and learn about the new Race Promoters Group I started on Facebook. Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers! We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankee Want to tel...

Learn the subtle but important reason why all race promoters are race directors, but not all race directors are race promoters. Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers! We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankee Want to tell your...