Memes & Machines

Catty returns and this week's topics include: 🦧Our thoughts on the launch of Google Gemini 🦧How to avoid marketing misses  🦧How to get a head start on 2024  🦧The rejection of perfection 🦧2023 reflections and predictions for next year  Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supp...

This week we have a special guest joining Oliver and topics include: 🕶️ An introduction to Pollyanna; Flight Story's Strategy Director and her path in to creativity. 🕶️ Should brands turn off their comments on social media?  🕶️ Why are people are watching TV on TikTok?  🕶️ Is TikTok a search engine? 🕶️ Are hashtags finally dead?  🕶️ Is the X/Twitter boycott justified? Memes & Machines is a podcast...

This week's topics include: 🪄The Oatly ad everyone loved - we believe it was flawed, but why?   🪄We make our predictions for 2024 and beyond - trigger warning they are controversial 👀 🪄Has AI changed search forever? 🪄How can you influence AI so your brand appears in chatbot responses?   🪄What are the top tips for winning a pitch? 🪄Debate of the week: Should LinkedIn company pages be managed...

This week's topics include: 🔍How can marketers stay motivated?   🔍 Snoop Dogg's genius marketing stunt - why did it go viral? 🔍 How can you elevate the customer experience by creating friction? 🔍 What does Meta's mind-reading technology mean for our future? 🔍 Why & how to focus on niches in brand marketing Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to under...

This week's topics include: 🙌Humane AI the next big thing? 🙌How AI is transforming the creative? 🙌What is WhatsApp community and should you use it in your marketing?   🙌Growth hacking tactics to increase your following on Instagram? 🙌What makes the perfect Reel? 🙌Christmas ads in 2023: what's the verdict? 🙌Debate of the week: is attention at all costs worth it? Memes & Machines is a podcast...

This week's topics include:  👀 X changes that you need to know about.  👀 New AI regulations - what do they mean?    👀 What skills do marketers need when AI does more of the work?    👀 How has TikTok shop mastered social commerce?  👀 What's a new instagram feature in BETA that could help your UGC strategy?    👀 Word association with brands: tells you all you need to know. Memes & Machines is...

This week's topics include: 🚀What's the next big social network ? 🚀Has Musk destroyed Twitter? 🚀What is virtual fashion and how to use it? 🚀What can companies learn from creator lead brands? 🚀Debate of the week: Will ChatGPT change the world? Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan h...

This week's topics include: ⭐ What's the secret to Ryanair's marketing success? ⭐ Out of phone - TikTok's twist on out of home ⭐ Are podcasts more trustworthy than other forms of media?  ⭐ DEBATE OF THE WEEK - does where you place your ad matter more than your ad? Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonch...

Up for discussion this week: 💣 The Taylor Swift conspiracy theory: is she a PR and SEO genius or has the world gone mad? 💣 New Twitch feature: what does 'stories' mean for creators and brands? 💣 Are brands overlooking stories in their social media strategy? 💣 How changing a single word can get you a 70% better outcome in your marketing? 💣 Our ad of the week and this one hits hard! 💣 And we d...

Topics covered this week include: ✍️ How to grow on Reddit? ✍️ Is growth detrimental to brand marketing? ✍️ Will AI ruin creativity or help it? ✍️ What does 0-1 mean? ✍️ The benefits of building teams in big cities ✍️ Sponsoring events: valuable or ways of money? ✍️ What is 'barrier psychology' and how do brands use it to drive sales ✍️ Debate of the week: keep or scrap the "content calendar" 👀 F...

In this episode, Oliver & Catty cover: 💡How to grow your instagram? 💡What does augmented reality mean for marketing? 💡The power of email marketing - back to basics 💡Social media side hustles worth doing 💡How to tell a great story? 💡What makes a good marketing brief & how to decipher what your client wants/needs? Follow Memes & Machines on YouTube :  https://www.youtube.com/channel/UCroKPMEiE...

In this week's episode we answer some big questions, including: 🚀 What's more important, talent or culture? 🚀 What is survivorship bias? 🚀 Do I need a broadcast channel on instagram? 🚀 How do I translate a video to another language? 🚀 Is paying for X worth it?   Follow Memes & Machines on YouTube :  https://www.youtube.com/channel/UCroKPMEiESx_fZ1s4O5QpuQ Follow Catty in LinkedIn: https://www...

Talking points this week include:   The secrets to the perfect pitch How to increase your value Why sound is one of the most overlooked aspects in marketing The most overpriced and under used marketing methods Apple's 'failed' event   Follow Memes & Machines on YouTube :  https://www.youtube.com/channel/UCroKPMEiESx_fZ1s4O5QpuQ Follow Catty in LinkedIn: https://www.linkedin.com/in/cathal-catty-ber...

Topics that Oliver & Catty delve into this week: How to build a personal brand Why is social media reach declining How to achieve TikTok fame Maximising company announcements on LinkedIn Why automation is going to ruin marketing And their debate of the week: Is the Metaverse dead? Follow Memes & Machines on YouTube :  https://www.youtube.com/channel/UCroKPMEiESx_fZ1s4O5QpuQ Follow Catty in LinkedI...

This week, Catty & Oliver take a deep dive into: Making influencer marketing more effective How to grow your YouTube audience How important customer service is in marketing  Why you should use Discord And debate whether attribution has ruined marketing  Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berr...

In this episode, Oliver and Catty discuss topics including: The value of absurdity Is Chat GPT really getting worse and what does it mean for marketing?  X/Twitter and their unthinkable returns on ad spends - is it ethical? TikTok shop  and give their take on lies that agencies tell their clients… Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to c...

Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest, and occasionally humorous opinions on the industry.