Oliver Yonchev & Catty Berragan

Memes & Machines

Business EN ↓ 67 episodes

Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest, and occasionally humorous opinions on the industry.

Author

Oliver Yonchev & Catty Berragan

Category

Business

Podcast website

sites.libsyn.com

Latest episode

Aug 11, 2025

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Episodes

AI and Music: Is This the START of a New Era of Music, or the END?👀 07.08.2024

This week's topics include:   🚀The breakthrough of AI music: How AI will change music production forever.   🚀AI use cases: Who benefits, and who suffers?   🚀Creator tools: How next gen will look and which brands need to adapt.     🚀Lessons and insights in to growing and scaling million pound AI businesses.     🚀VTubers: Samurais, chihuahuas & wily foxes.   Memes & Machines is a podcast for ma...

Why Content THEFT is BIG Business🤫 25.07.2024

This week's topics include:   🔈The theft economy: Why curating relevant and genuine ethics and beliefs is so important. 🔈Why we share: Corporate brand or personal brand?   🔈Toxic personal brand. 🔈Finding your brand voice: How industry giant Liquid Death just seem to get it right. 🔈There's no shortcuts to virality: How AI can help nurture creativity. 🔈GPTs: Should you be training your likenes...

The Top AI Tools For Content Creation 👀 19.07.2024

We're back with new co-hosts! And this week's topics include: 🫵 An introduction to Chris & Ben. 🫵 Gen AI: What a future landscape will look like in a generative AI era. 🫵What are the moral implications of generative AI? 🫵We each discuss our three top tools which 10x our workflow. 🫵'Just because you can, doesn't mean you should': Exactly where you should be implementing AI tools in to your wor...

The Behavioural Science Behind Rory Sutherland's B2B Marketing Framework 👀 20.06.2024

This week's topics include: 🫱Algorithms: Some of the key touch points and trends to accelerate your visibility. 🫱B2B marketing: How Rory Sutherland's philosophy on B2B marketing is reframing the science behind what really matters. 🫱How will ad companies look in the future. 🫱The burden of choice: How AI is supplying the through balls for more shots on goal. Memes & Machines is a podcast for mar...

How Apple Are Monopolising the AI Eco-System👀 16.06.2024

This week's topics include:   🔎Apple Intelligence: Have Apple lost their edge or are they showing up right on time. 🔎The best marketing strategy ever: How Nicole the Intern's 'solo' marketing strategy, is taking over the internet. 🔎 Orchestrated media tactics: Why relying on individuals may not be in your best interests.   🔎 MSCHF: From marketing agency to cult heroes in the fashion world.  ...

The GUIDE You Need To Become a "A PLAYER" 📖 03.06.2024

This week's topics include: ⭐Nike's latest collab: Is it rule one of marketing or should we be letting old trends die out? ⭐Attention at all costs: What does Alexander Wang's latest ad campaign teach us about high agencies battle for attention. ⭐Catty's viral tweet: Why high visibility doesn't always equal high performance. ⭐'Just because you can, doesn't mean you should': The outdated career...

Open AI vs Google vs Apple: Who Will Win The AI War? 24.05.2024

This week's topics include: 🤘Sam Altman: Has he gone too far this time? 🤘Why Open AI's latest scandal only contributes to the lack of trust in Artificial Intelligence.   🤘Which new kids on the block will be at the forefront of AI innovation.   🤘Hiring: Landing the perfect employee and tips on how to do so.   🤘Miss of the month: Why 1000's of brands missed the perfect ad opportunity with the N...

Mark Zuckerberg's 10 SECRET Laws To Marketing 13.05.2024

This week's topics include: 🔥 The Met Gala memes. 🔥 What makes a great ad and why you shouldn't trust an ad agency that can't market themselves. 🔥South by South West is heading to London: Our thoughts. 🔥Are Apple in the middle of an identity crisis? 🔥How to bounce back after back to back misses. 🔥AirBNB just cannot lose: Here's why. 🔥Ten lessons from Mark Zuckerberg: A business guide from a...

Why Social Media Followings Are Becoming REDUNDANT 06.05.2024

This week's topics include: 📷 British vs American marketing: Why the Hardest Geezer went from loved to hated. 📷 How strategy and creative briefs differ: The full breakdown.   📷"You move what you measure', the 'Cattyism' for creating 'smart goals'. 📷The death of the follower: Why the FYP page and Instagram Reels have made social followings redundant. 📷 Social media 3.0: Should you team be onbo...

The DEVASTATING Collapse That The TikTok Ban Will Bring 📉 28.04.2024

This week's topics include: 👋 The TikTok ban and the importance of getting ahead if you're a creator. 👋Meta's AI race and Zuckerberg's personal brand revamp. 👋Snapchat's new positioning: What does this mean for the future of the platform. 👋TikTok shop's controversial rise and why it is here to stay. 👋Calvin Klein's X strategy: Farming impressions or mastering the algorithm.   Memes & Machines...

The BIGGEST Marketing LESSONS We've Learnt from Scaling Multi-Million Dollar Agencies 👀 20.04.2024

This week's topics include: 🕓 Why Marques Brownlee dubbed Humane AI as 'The worst product I've ever reviewed' 🕓 TikTok UGC ad rollout: Is it ineffective marketing or simply lowering the barrier to entry? 🕓 Why Cameo's poor business model has resulted in 90% staff redundancies. 🕓 How the fundamentals from brand marketing can make you a better product marketeer. 🕓 Underrated skills in marketing...

Why Personal Brand Is A LIE & The Secret Industry HACKS You Need To Know About👀 11.04.2024

This week's topics include: 🔎Growth hacks: Was the Billie Eilish marketing strategy a step too far from Meta? 🔎'Questing', the term coined within Web3 but just how beneficial is it? 🔎Why you may be focusing on the wrong metrics: How to remove unnecessary marketing noise. 🔎Personal brand and why negativity sells. 🔎Will LinkedIn be the new Facebook and how to take advantage of the newest update...

The Most UNDERRATED AI Tools & IMITATION Marketing 04.04.2024

This week's topics include: 🌱Google Vlogger: How you can implement AI in to your creative process. 🌱How automation agents are the next step in productivity. 🌱'Brandter' the play on 'brand' and 'banter': Heinz joins the conversation 🌱Which companies are eligible to join in on 'Imitation Marketing' 🌱April Fools: How Ol fell for the oldest trick in the book. 🌱'Practice what you preach': Why bra...

Driverless Cars and the END of Media TRUST as we Know it? 28.03.2024

This week's topics include: ⭐Catty's trip to San Fransisco: How vain should you be in your marketing? ⭐Waymo; the autonomous taxi service that is displacing the motor industry. ⭐Media trust is at an all time low: Who is to blame? ⭐How to strike a healthy balance of fun and identity. ⭐A step by step process to get people talking about your business. Memes & Machines is a podcast for marketers,...

The TikTok Ban & Crypto All Time HIGHS📈 20.03.2024

This week's topics include: 💰The TikTok ban: Is it warranted? 💰Should you be 'anti-algorithm'? And how to fight back. 💰Who should be accountable and how to filter your own online experience. 💰Web3: Record Bitcoin highs and the bull run is on. 💰OpenAI's CTO's controversial Wallstreet interview: Is the cat out of the bag? Memes & Machines is a podcast for marketers, entrepreneurs or anyone who...

How to become an EARLY Mover in Marketing and get AHEAD in business👀 13.03.2024

This week's topics include: 👟Great ideas and where they come from. 👟Google becomes early movers in trying to kill AI clickbait. 👟Human intelligence vs artificial intelligence: Who wins? 👟Ben Horowitz - Difficult conversations: What we have learnt. 👟Social issues within marketing: Are you as a marketing team liable? 👟Wendy's dynamic pricing: Is this the beginning of a trend for surge pricing?...

The DEMISE of Industry Media and has AI Gone too far? 06.03.2024

This week's topics include: 🔈How will the role of an agency look in a future landscape. 🔈Are we seeing the death of industry media? 🔈Scotland's very own Fyre Festival scandal: The Wonka experience that sparked controversy👀 🔈Debunking the Myth: Is TikTok truly in the decline? 🔈 We finish by discussing our most underrated social platforms, with a hint of Farcaster.  Memes & Machines is a podca...

Brand Strategy SECRETS, Marketing Mistakes and the Mobile Phone TEST 👀 28.02.2024

This week's topics include: ⭐Coinbase win the bid for Liquid Death's Super Bowl ad campaign. ⭐The art of becoming a reactive brand and how to get ahead of the curve. ⭐Luxury brand Loro Piana's venture into Internet culture: Does it work? ⭐Strategies for sustaining focus within your marketing plans. ⭐The critical role of advertisement placement and why it is detrimental to your campaign succes...

Zuckerberg vs The Apple Vision Pro and The TOP Super Bowl Ads of 2024 🏈 20.02.2024

This week's topics include: 🕶️The best and worst of the Super Bowl 2024 ads. 🕶️The secret formula to a winning ad. 🕶️Apple vs Meta - Zuckerberg's competitor review, sincere or desperate? 🕶️The pipeline of agency and in-house marketing: Which should you use and when. 🕶️Bespoke in-house services: The ultimate rebrand for freelancers. 🕶️Elon's battle for creator attention. Memes & Machines is a podca...

The Next BIG Search Engine, the New Internet Hero 'SPUDMAN', and the END of Nike❓ 14.02.2024

We've reached the 1% club, and this week's topics include: 💡Farcaster: What's new? 💡'Chrome killer': A new browser from Arc. 💡Surreal's latest campaign hijack story. 💡How local superstars are becoming the new influencers. 💡Psychology: The mental processes employed by companies to keep you hooked. 💡 Email automation conspiracy theories🔮 💡The Mcnamara Fallacy - Disregarding meaningful metric...

Farcaster, memes, full stack creators and the best creative model for marketing 01.02.2024

This week's topics include: 🚀 Why is Farcaster blowing up? 🚀 How are memes breaking down barriers in luxury? 🚀 Move over social media manager move in full stack creator. 🚀 Capcut: is it going to kill agencies? 🚀 Tech: Nurolink, Vision Pro and Perplexity AI - what is all the hype? 🚀 How to create out of home ads that stand out? 🚀 Catty's favorite creative framework revealed  👀 Memes & Machi...

AI in Marketing, Search EVOLVING and why Apple's Launch MISSED the Mark🎯 24.01.2024

This week's topics include: 👉 Hospitality is poised to take advantage of AI but will it? 👉 Mo Gawdat's creative process is fascinating: find out why? 👉 How AI will affect search? 👉 Is generative AI the digital equivalent of wearing a fake Channel handbag? 👉 How automation can be used to make marketing teams lives better? 👉 Apple's spacial computing's launch content launch missed an opportuni...

The END of Mobile, Personal Brand and the Bull Market📈 17.01.2024

This week's topics include: 🛎️ What is the Rabbit R1 device? 🛎️ Will it result in death to mobile phones...? 🛎️ How to find the best direction for your personal brand 🛎️ The US SEC approval of bitcoin ETFs - what's next? 🛎️ Web3 marketing in 2024 🛎️ AI to improve your workflow Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oli...

Marketing Skills that MATTER in the AI age, the Future of Media, and the Secrets to x10 SALES 10.01.2024

We're back! And this week's topics include: 🌍 Jobs: how will technologies like AI with impact marketing roles? 🌍 What skills marketeers need to focus on in order to standout? 🌍 Case study: 100 year old company that have X10 their sales in just the last 3 years, but how? 🌍 Media predictions for 2024 and the future? 🌍 Why YouTube will continue its dominance? 🌍 The AI automation stack that coul...

Is Mr Beast ruining YouTube? 👀 20.12.2023

Merry Christmas🎅 Our last episode of the year! And this week's topics include: 🎄 How NOT to be boring in your marketing 🎄 What's the secret to Guiness's exceptional marketing? 🎄 Is the Mr Beastification of YouTube a good or bad thing? 🎄 The Facebook growth playbook - what lessons can we learn from expanding internationally? 🎄 Our marketing resolutions for 2024 Memes & Machines is a podcast f...

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