Membership Geeks Podcast with Mike Morrison

Preparing to launch your membership website?  This can be both an exhilarating and terrifying time, with lots of tasks to tick off your checklist and limited time in which to get as many eyeballs as possible on you and your business.  So how can you make your membership launch a success? The key is to generate excitement and buzz around your site that will result in your first influx of...

Do you want to transform your tweeting into real results? Unsure where to start? Social media is a tough nut to crack. You can post consistently and still see no results and no sales. The good news is that you can turn it around with some proper planning and a little help from your analytics. This episode, takes you through a 12-step social media plan to help you tweak and fine-tune your current s...

Are you struggling to get members to consume and complete your content once they’ve signed up? If you want to keep members happy and improve member retention, the work doesn’t end once they hit ‘join.’ Members need to constantly feel like they’re getting value, but sometimes they need a prompt to get involved in the content. In this episode, you’ll hear four super simple tactics to improve content...

First impressions are key, especially in the membership world. A good experience in the early days is absolutely crucial to encouraging engagement, community collaboration, and retention. But a good onboarding experience is just step one. Even if you have all the necessary steps covered, there’s still more you can do to amplify and enhance that experience. In this episode, we cover five simple yet...

Do you want to offer a brand-new course or live event…separate from your membership? Is this something you’re allowed to do, or will all hell break loose in your membership? First off, yes, you can do this. But you also need to understand how your members will react. If they’re expecting all new content to come included in what they’re paying for, they could be disappointed. Luckily, there are a f...

If you’re thinking about starting a membership site, the very first decision you need to make is what it’s about. Your choice of topic is fundamental to your success. A good choice is a strong foundation. A poor choice will lead to an uphill battle you really don’t want to tackle. But how do you make the right choice? Tune in to this episode to hear the crucial elements that make a good membership...

Is it time to finally increase the price of your membership? It’s tricky to answer that because there are loads of different things to consider first. What are your costs? What value do you provide? How are the competition pricing? How can you stay competitive AND maintain a good profit margin? These are some of the many questions we’re answering in this episode. Tune in to hear 11 signs that it’s...

How do you keep the peace in your membership community? As a community leader, it’s your job to make the space your members inhabit welcoming, friendly, and harmonious. But managing a big group of members can be tough. Sometimes people are rude, break the rules, others feel left out, and this leaves people feeling uncomfortable. No one wants to stick around in a toxic community. So, how do you kee...

Not sure whether to offer monthly or annual billing on your membership? The way members sign up to your membership site can make all the difference in the buying decision. You don’t want to turn people away at the first stage, so picking the right one is crucial. In this episode, we go through all the pros and cons of monthly vs. annual subscriptions. You’ll learn which has the higher profit margi...

Has the spark died down from your membership? If you’re struggling with getting new members, old members are quitting, or engagement has dwindled, it’s time to reignite that spark. The good news is that there are plenty of things you can try to turn your membership around. In this episode, we’re sharing some of the simple, quick fixes and longer-term strategies you can use to get your membership b...

Do you have an online course you’re thinking of taking to the next level? Wondering if an online membership would make the perfect pairing? A combination of courses and memberships can work well, but only if you get the strategy right. If you’re considering an online membership alongside your course, this is the episode for you! We cover the benefits of blending the two content models together and...

Wow... 6 years of Membership Academy! It's been a crazy year as we adjusted to running a membership during a pandemic and refocused our efforts and attentions on new areas of growth. Listen in as Callie and I recap the highs and lows of the past 12 months of Membership Academy, and look ahead to what's in store in the next year and beyond.

How do you choose the perfect price for your membership? What’s the number one thing to think about? The truth is, there are lots of different factors at play. But one thing people overlook is the idea of perceived value. Perceived value is something that isn’t concrete or easy to assess. It’s all about personal opinion, circumstances, the market itself, and everything in between. Tune in to this...

Can a membership business ever really provide passive income? Lots of so-called internet marketing gurus out there will point you in the direction of the membership model and claim it’s the “ultimate way to make passive income.” We’re here to tell you that’s false…sort of. Memberships are not a way to make 100% passive income, but can they make any passive income? In this episode, we discuss what...

Are you ready to finally hire your first employee? It’s an exciting yet daunting experience because there’s a lot to cover and plan for. But don’t worry, this episode takes you through all the steps you need to know about. In this episode, we cover the early stages of hiring an employee, how to design a smooth and seamless application and interview stage, why you need to have the finer details wor...

Are you a bit of a perfectionist? A little bit of perfectionism can be a good thing. It can help you strive towards creating the very best content and value for your members. But too much can be a big problem. In fact, perfectionism can kill progress. If perfectionism is holding you back from launching your membership or taking it to the next level, this episode is for you. We’ll be discussing how...

Is your membership not attracting enough members? Are you wondering where you’re going wrong? In this episode, we cover nine of the most common reasons why people don’t sign up for a membership site. There might be something you haven’t thought of yet, so this episode should give you some food for thought. Tune in to see if you’re guilty of any of these mistakes and find out ways to fix them. Find...

Are you ready to build your email list? Do you already have one but you’re not sure how to get the most value out of it? Whether you’re starting from scratch or are revamping your email series, this episode is for you. We cover five great email types to send your new subscribers to entice them into signing up to your membership site. These are simple yet effective ways to give people a taste of wh...

Have you ever wondered what goes on behind the scenes of a membership? Maybe you’ve considered joining one in the past but just have no idea what to expect. Does your audience feel the same way about your membership? Hopefully not, but if you’re looking for a way to bring some transparency, trust, and a behind-the-scenes look into your membership, then this episode is for you. I go into four simpl...

Are you comfortable talking about money? Many aren’t and avoid the topic altogether. Others are on the opposite end of the spectrum and will flaunt it all day on social media. As money isn’t something that we talk a lot about, either here on The Membership Guys or in real life, this episode is a bit of a different one. In this episode, I explore some financial food for thought about memberships an...

Are you ready to build your membership website? Before you get started, there are a few key tech decisions you need to make first. These decisions will influence every element of your membership, so you need to choose wisely! How you host your website, build it, choose a domain name, and build a community are just some of the most important but tough decisions to make. In this episode, I cover fiv...

Are you considering a switch from a closed to open-door membership? Maybe you’ve heard about all the benefits of open membership models and want to try it out for yourself. Great! Open memberships can be a fantastic business model. It’s the very same model we use for our own Membership Academy . But don’t just jump headfirst into the switch! If you’re changing to an open membership model, it’s not...

Are you toying with the idea of switching from an open to a closed-door membership model? Hold on! Before you make the switch, there are some vital things to consider first. In this episode, I’ll take you through the top things to prepare for, decide on, and consider before switching your enrolment model. Switching to a closed-door model isn’t a decision to take lightly. It doesn’t just affect you...

Good news... it's my birthday!!  Bad news... I literally NEVER work on my birthday… It’s one of my rules... And as much as I love The Membership Guys podcast…  I can’t break this rule.  So I’m taking the day off…. And that can mean only one thing...  CALLIE IS TAKING OVER! (And I get to eat cake) Join the other (some would say better) half of The Membership Guys for a very spec...

Whether you are new to memberships, thinking about starting one, or have been doing it for years, there are some key things that everyone needs to know. In this episode, I share some of the admittedly boring yet super important things you need to know about running a membership. This episode covers things like insurance, tax, payments, and copyright laws – all that fun stuff! To keep your website...