Membership Geeks Podcast with Mike Morrison

Is your cancellation process as effective as it could be? As a membership site, it’s vital to get the balance right! You need to make the decision for your members to leave difficult…not the process. It’s very easy to feel hurt or worried when members depart in their droves but don’t take it personally. Members will end their subscription for so many different reasons… and they may well come back...

Does old automatically mean useless or outdated when it comes to membership content? Definitely not. In fact, there are so many things you can do to breathe new life into your archived content. Especially, when the core subject matter is still as relevant as the day it was first posted. This episode of the Membership Geeks podcast is all about six concrete ways you can reuse your old content and d...

Can you use science to boost your membership numbers? It’s not magic but getting to grips with the science behind how people make purchase decisions will help you transform your own content. Kenda Macdonald, CEO of Automation Ninjas, international keynote speaker, and author of the best-selling book, Hack the Buyer Brain, joins this episode to talk about the science behind why people choose to sig...

Fresh on the back of attending Social Media Marketing World 2022, we're sharing our top takeaways from the event, common themes and trends membership owners should be aware of, and specific tactics to try out in your social media marketing strategy. In this episode: How social media marketing is once again becoming more focused on content creators NFT's, Metaverse and Web 3.0 - what does it all me...

With more businesses migrating online, how do you give yourself an edge? Amanda Schonberg, a chef and marketing enthusiast, shares the answer to that question in this informative episode. She’s not just a skilled baker, she’s also passionate about generating sales and taking her business to new heights. And it looks like she’s cracked the code. In the spirit of community, she’s gone on to teach fe...

Are you at that point where you’re wondering if the membership model is truly for you? Numbers are dwindling, and all of a sudden, it seems like people aren’t buying what you’re selling. You’ve probably fallen victim to one of the common obstacles we’re looking at on this episode of the Membership Geeks podcast. In this episode, we explore six common roadblocks that get in the way of membership si...

Do you ever find feel like there aren’t enough hours in the day to get everything done in your membership? Or do you feel chained to an endless to-do list that taunts you at the end of the workday? Then this episode of the Membership Geeks is for you. Productivity specialist, Mike Vardy, joins us to discuss the concept of productivity, how it's changed, and the best way to approach it. He also del...

Social proof is an extremely powerful tool in your marketing arsenal and a key component of the Membership Marketing Flywheel. Demonstrating your ability to help others get fantastic results, and having those people advocate for joining your membership, will go much further than any marketing copy you write yourself. And testimonials from happy successful members are amongst the most effective typ...

Running a membership has its perks, but there’s also the turbulent side of things. From transitioning through different iterations of her business to managing a spike of engagement during the pandemic, Nicola Taylor knows how to brave some turbulence. In this episode, she discusses the origins of the Makers Momentum Club and the various challenges she’s faced along the line. Nicola also shares som...

Are Facebook groups still a good option for your membership community? The answer has become more complicated considering that Facebook has upped their game over the past few years. But, as it is with most things, with the good comes the bad. On this episode of the Membership Geeks, we’re delving into the age-old debate of Facebook groups vs on-site forums, with a little twist. We explore new and...

Trying to build a membership website is a sizable undertaking for anyone... But building one in under a day, that sounds unrealistic, right? After all, you've got to wrestle with technology, create content and focus on building your audience - quite often ahead of your launch - all while generating a buzz to ensure you get that initial influx of members when you open the doors to your membership.....

What do you fear most as a membership site owner? Let us guess... Cancellations?! We'll let you into a little secret... You're not alone in this. Cancellations are without doubt the big bad boogeyman of the membership world... Even your friendly neighbourhood Membership Geeks face this fear with you! No one likes them... The truth is, cancellations are inevitable. But there are ways to minimize th...

How much time does it actually take to run a membership site? This is probably one of the most common questions we get asked... And as with many things when it comes to memberships, there isn't a 'one size fits all' answer.  Some membership sites can quietly tick away in the background without really needing much attention... Others, however, need you to work on them pretty much daily. How mu...

For performing artists, the global pandemic was a bleak time. With everything shut down, and no hope in sight, Jim Cooney, the founder of Amplified Artists, found a way to turn lemons into lemonade. In this episode, he tells us a bit about Amplified Artists, from how it started to how it’s going now. Jim explains what inspired him to start a business in an industry that was dealt a bad hand and ho...

Happy #membershipday!  Now it’s certainly no secret that we love membership sites. But why do we love them so much?  It's all about the 3 F’s: Freedom. Flexibility. Fulfilment. A membership can bring you all these things and more, and today on a special Membership Day episode of the podcast, we’re diving into what the 3Fs mean for you as a membership site owner.  And don’t just take...

In most cases, you might think the words “membership” and “personalized experience” don’t belong in the same sentence. So, you’re probably wondering, “how exactly am I going to offer tailored experiences when I’ve got hundreds or thousands of members?” The good news is that it’s not impossible. In fact, there are so many ways to form that personal connection with your members that will ultimately...

Imagine launching a membership based on your passion…  It’s the dream, right? But what if you’ve built your business delivering classes in-person and are faced with the challenge of finding an online solution that will deliver the same value? And you need to do this in the midst of a global pandemic… That’s exactly what Lucy Walker from The Metalsmith Academy did… And her story is awesome!&nb...

Are you running your membership on the side while managing an existing client focused or service based business?  Maybe you’re a web designer who still builds websites… Or a music teacher dealing with private students…  And to put it quite simply, you’re feeling stuck…  You want to make the transition from working with clients to running your membership full-time…  But you’re n...

After 7 years we have a very sad announcement to make... The Membership Guys are no more. I know, I know... what a devastating way to start the New Year! But the good news is that we've just undergone a little bit of a rebrand and henceforth shall be known as... Membership Geeks! This is a change that is several years in the making, so tune into today's very special episode of the podcast to disco...

Is it me or has 2021 been a bit of a blur?! It's definitely been another strange year as we've all tried to navigate life running a membership in the midst of a global pandemic... But from what we've seen in our membership and Facebook communities, you all seem to be handling it pretty well! So what have we been up to? It's been another busy 12 months for myself, Callie and the TMG team... In 2021...

Have you recently launched your membership website?  If you have then you’re in the midst of a steep learning curve…  One we’ve all been through as membership owners.  As we’re approaching the end of the year, now is the perfect time to plan what we want to achieve over the coming months…  For more established membership owners the year ahead might be fully mapped out so they k...

Is your membership built on rented land? Are you relying on third parties with little control of your own content or community? While there’s something to be said for third parties and all-in-one platforms, you need to be wary. Those platforms could go down, or maybe they could be hacked, and then what? If you can’t access your membership assets, that’s bad news for your business. In this episode,...

Email marketing is the golden ticket to growing any kind of membership or online business. But a successful email marketing campaign is about so much more than sending out the occasional email to your mailing list. If you really want to step up your email marketing effectiveness, you need to use some tried-and-tested tactics. In this episode, we share six ways to improve your email campaigns. You’...

Want to give your membership a little revenue boost? Who wouldn’t? The chances are, you’re already working on 101 things to grow your membership over time. But what can you do today ? In this episode, we cover four super simple ways you can boost your revenue both in the short and long term. These are simple tactics you can get started on today that don’t take too long or cost much. This episode c...

Every successful membership site owner knows their numbers. If you don’t know how your business is performing in key areas, then you have no basis for growth and making improvements, or any idea of whether or not your membership site is doing well or if it’s in trouble. Worryingly, our Online Membership Industry Report revealed that 14% of membership site owners aren't tracking their KPIs (Key Per...