Membership Geeks Podcast with Mike Morrison

In this episode of the Membership Geeks Podcast, I discuss alternatives to cancelling a membership that membership owners can offer to their members. I explain the importance of providing options to members who want to cancel and offer suggestions for retaining their membership in a non-intrusive way. In this episode: How can membership owners collect feedback from members who want to cancel their...

In this episode of Membership Geeks, I discuss the essential do's and don'ts of member retention. I dive into the importance of making retention a priority, taking care of new member onboarding, and collecting feedback from outgoing members. I also highlight the risks of assuming that when someone leaves, they're gone forever and the benefits of having a failed payment process in place. In this ep...

In this episode of the Membership Geeks podcast, I dive into the 3 pillars of membership growth. If you have an existing membership and have been struggling with knowing where to focus in order to grow and scale your membership, this episode is for you. I discuss the importance of marketing, member attention, and management, and how to implement strategies and tactics for each pillar. In this epis...

In this episode of the Membership Geeks podcast, we explore 7 ways to generate FOMO (fear of missing out) for your membership. FOMO is a powerful tool to attract non-members and create a sense of urgency and excitement about joining. Join host Mike Morrison as he shares strategies to create that FOMO and drive membership growth. In this episode: What is "member first messaging" and how can you use...

In this episode of the Membership Geeks Podcast, I dive into the topic of Artificial Intelligence (AI) and its implications for online membership businesses. Get my analysis of the hype surrounding AI as well as practical insights on how membership site owners can navigate the AI landscape. In this episode: How should membership site owners react to the rise of artificial intelligence? Does AI sig...

Online summits can be a fantastic way to promote and grow your memberships; tapping into the attention and urgency created with 'event marketing' and converting a captive audience into paying subscribers. In this episode of the Membership Geeks Podcast, I'm joined by Krista Miller from Summit in a Box to share her strategies and top tips for selling your membership via an online summit. In this ep...

Membership Academy just turned 8 years old! Listen in as Callie and I discuss the in's and out's of the past 12 months at Membership Academy and look ahead to what’s in store for the coming months and beyond. In this episode: Dissecting the most significant change we've ever made to Membership Academy How we finally solved a problem that's stumped us for almost a decade The big new addition to the...

It may not surprise you - given where you are - that we're HUGE fans of podcasting as a way to promote and grow a membership business. This podcast has been the cornerstone of our marketing strategy since 2015. But a LOT has changed since then as the podcast industry has experienced multiple boom periods and in more recent years seems to have hit a whole new level. In this episode I'm joined by on...

We regularly get asked for our recommendations on the top tools for membership website owners. The truth is that there’s no such thing as the “perfect” membership site setup that will work for everyone – it all depends on what it is you want to achieve with your membership site, what features and functionality you need it to have, which email and payment software you’re using and a whole bunch of...

Join me on Episode 373 of the Membership Geeks Podcast as we dive deep into the fundamentals of the online memberships model! Get the scoop on the differences between courses and memberships, pricing models, and how to explain memberships to potential customers.  In this episode: How memberships and subscriptions differ and why one does not always have to involve the other Key differences bet...

In this comeback episode of the Membership Geeks Podcast, we dive into the importance of having a cart abandonment strategy for your membership business, exploring practical tips and proven strategies to prevent potential customers from leaving the sign-up process. In this episode: Understanding the reasons behind cart abandonment, such as unexpected extra charges and confusing payment terms Simpl...

Did you miss me? That's right, your favourite source of membership tips and advice is back in town after a bit of a hiatus, and we've got a whole bunch of fantastic new episodes lined up for you in the coming weeks and months! Time to really level up your online membership...

Wow… 7 years of Membership Academy! It’s been an exciting year as we began 2022 with a rebrand. Since then, we’ve gone from strength to strength as we’ve focused on growing our membership. Listen in as Callie and I discuss the highs and lows of Membership Academy and look ahead to what’s in store for the coming months and beyond. Go behind-the-scenes of our Academy roadmap launch and learn what su...

In this episode going Behind The Membership, ClickUp consultant, Layla Pomper, chats to Callie to discuss how she went from accidentally creating a waitlist of buyers to running a membership with over 600 members. Layla reveals how she made the leap from service-based provider to thriving membership owner… Plus, she also shares how getting into the minds of her active members has been crucial towa...

How can you create a personal touch in your membership when you have hundreds or thousands of members to serve?... The bigger your membership grows, the more difficult it is to create a personal connection with individual members… But, if you want members to stick around in the long-term, and set yourself apart from your competition, forming a deeper relationship with people is essential! In this...

Creating a membership is an exhilarating time… The creative juices are flowing… And there’s no better feeling than the buzz of a new member joining… But what happens when that excitement begins to fade?... In this episode, Mike explores 8 effective ways to prevent your membership from becoming a burden.  Discover why content doesn’t equal value, the one thing you should do to prevent your mem...

In this episode of Behind The Membership, artist, Josie Lewis, chats to Callie to reveal how she attracted over 800 members during her very first launch of the Art Revenue Coaching membership.  Josie shares how pivoting her existing audience helped her to double her email list and validate her membership idea… Plus, she discusses the one thing she will do differently when her membership doors...

What happens when the buzz of your initial membership launch dies down? In many ways, launching your membership is some of the easiest marketing you’ll ever do! But keeping people interested is a challenge…. In this episode, Mike reveals 7 effective ways your membership can continue to make sales after launching. Discover what you can do to create FOMO (the fear of missing out), the one thing that...

Do you know what the average churn rate is for a typical online membership? How about revenue benchmarks? Average conversion rates? What about the most popular tech solutions? Or the most effective marketing channels? Truth is, there's very little reliable data available about the online membership industry. That's because this market is relatively tiny. It's a niche, of a niche, of a niche. What...

How do you create the best member experience? That’s a big question to tackle, but we’re taking a swing at it in this episode of The Membership Geeks podcast. You’ll hear why the first four weeks are the most vital in the membership journey as far as setting the tone for the member experience is concerned. There’s also a five-phase approach and a comprehensive list of things to do within and after...

Not everyone starts their business planning to launch a membership. This week’s Behind the Membership episode features Christelle Janse Van Rensburg, Co-Founder of the Creative Crafting Club, who talks about her franchise-turned-membership business.  Christelle was running a successful arts and crafts club franchise until the pandemic shut everything down. She and her sister searched for a so...

Finding new ways to get members piling into your membership is a difficult path to navigate. But finding a niche market and establishing yourself as an expert in that field is certainly a way to boost your chances. That way, you can build authority and trust and get members joining in their droves. In this episode of The Membership Geeks podcast, hosts Mike Morrison and Callie Willows dive into th...

Running a membership website can be one of the most rewarding experiences... You become recognized as an authority within your niche, build a loyal community, and a successful business in the process...  But what people don't tend to talk about are the potential pitfalls that you need to avoid... And there are a few of them! As anyone running an online business - or any business in fact - wil...

When you start up a membership site, you naturally want to give your members a perfect experience. Or at least as close to perfect as possible. The key to that is finding the right tools, software, and plugins to help you deliver a fantastic membership experience. But it’s tough to find the right tools and even harder to know whose opinions to trust. In this episode of The Membership Geeks podcast...

Juggling a 9-5 with a membership in a saturated marketplace sounds pretty impossible, right? But Scott Millar of IT Rockstars has somehow pulled it off and is seeing great growth in his membership. In this episode of The Membership Geeks, he shares some top tips and insights for others looking to start a membership. He also delves into his membership's unique origin story, as well as how his geogr...