Membership Geeks Podcast with Mike Morrison

Is your membership stressing you out? When you first started your journey to being a membership owner, the chances are you didn’t picture sleepless nights and dreading going to work. In fact, you probably imagined finally getting to live the life you always wanted ­– so, where’s it all gone wrong? Owning any business, including a membership, is going to come with stressors. That’s just a fact. But...

Are you ready to launch a membership? Are you really ready? If you’ve been toying with the idea of launching a membership for some time, you might be wondering if the timing is right. Many business gurus out there will tell you to jump in and “just start,” but hold on! Memberships are a funny business. Launching your membership is all about timing it right. If you get it wrong, it’s much harder to...

In this one-off bonus episode to mark Mental Health Awareness Week, I'm opening up about my history of dealing with clinical depression. To say this is not a typical episode of The Membership Guys Podcast would be an understatement... There's nothing here about memberships, there are no tips, there is no advice. Just my story of mental health challenges which I'm sharing in the hopes of removing t...

What’s the secret to marketing your membership? Spoiler: there isn’t just one secret! There are multiple different methods to try, but there are some universal truths to always bear in mind first. In this episode, we share the 12 universal truths to membership marketing. There may not be some hidden secret that will guarantee you success, but these truths apply to all types of membership (and many...

There’s a lot of advice out there about memberships, some of it good, some of it downright awful! If you’re not sure who to listen to or you’re worried you’ve made a mistake about starting a membership, don’t miss this episode. In this episode, we break down the five top pieces of bad (and damaging) advice we’ve seen about running a membership. We take you through competition in the membership wor...

In this special one-off episode, we're asking you guys to help us shape the future direction of The Membership Guys Podcast by having your say on the topics you'd like us to hear more about. To help you do this, we're testing out some incredibly nifty new tech from our podcast hosts Captivate that add interactive surveys to our show - so not only do you help us out, you also get a glimpse at some...

How can you launch a membership without any audience? The simple answer is you don’t have to. You need to put in the work to build that audience first .   That’s exactly what we did, and in this episode, we share all the little details that went into building our audience BEFORE we launched the Membership Academy. So, join me on a trip down memory lane. We’re talking about the early days of T...

How do you make your membership ‘stickier’? By that, we mean, how do you get members to stick around for your content? The key is to give them something worth sticking around for. You might have great content on the horizon, but do you members know about it? In this podcast episode, I share seven simple ways to let your members know about all the amazing things you have planned for future content....

What should you do after you launch your membership? Once the launch is all over and done with, what next? Do you just wait for more members to drop by? No, you’ve still got plenty of work to do to grow your membership business. In fact, the easy part is over!   In this podcast episode, we share six things you need to do once you launch your membership to keep growing. You’ll want to focus on...

Every superhero has an origin story… And as we're celebrating a  huge  milestone of recording 300 episodes of The Membership Guys podcast, Callie and I decided to do something a little bit special and share ours. In this episode we talk about things we’ve never talked about publicly before, giving you an insight into how The Membership Guys came to be and how we got to where we are today...

What if your membership has a natural end date? While no membership will last forever, some hit a natural point where members drop off.  This doesn’t necessarily mean the content was bad or you did anything wrong. That’s a whole other story. Sometimes members get everything they need and simply don’t need to remain a member.  For example, if you have a membership site for helping people...

We all want to win over as many new members as possible. But did you know that keeping those members is often more important? Member acquisition is still essential. But unless you’re keeping those members, you’ll find yourself always relying on short-term, one-off members to make ends meet. Making people stick around is often harder than getting them interested in the first place. However, this is...

The guiding principle of membership sites is that they are a value exchange. People subscribe to your site and you provide them with enough reasons to keep their subscription going. And so far, you are probably doing a fantastic job at solving their biggest problems and creating amazing content. But why stop there?  You can sweeten the deal for your members by amplifying the perceived value y...

Choosing where to house your new membership site is a major decision. And you are not alone in feeling confused and uncertain about the options. In this episode of the Membership Guys Podcast, we will provide some clarity around this topic and hopefully, you will get the facts you need to choose what works best for you. In case you were wondering, we are not talking about which web hosting company...

So, you've launched your membership site and are ready to reach those goals and fulfill those dreams you imagined for yourself and for your membership. A word of caution: you may face a few challenges once your site is up and running.  We want you to be prepared for the potential issues you may face when you become a new membership site owner. In this episode of The Membership Guys Podcast, I...

Did you know that private podcasting could enhance your membership business? By now, most of us are familiar with podcasts. Many of us are avid listeners already. Private podcasting hasn’t quite taken off as much as regular podcasting, mostly because of a lack of systems in place to create them. But, if you could get your private podcast set up the right way, it could be a great way to offer your...

Did you know that every membership has a revenue ceiling? The revenue ceiling refers to the absolute peak of how much your membership is capable of generating. Knowing what your revenue ceiling is will help motivate you to achieve your full earning potential. And, if you’ve already hit the revenue ceiling for your membership business, you can begin to explore ways to raise the ceiling. If this is...

If you run a membership site (or any business for that matter), you've probably heard things like, " You're leaving money on the table ," from other so-called business professionals. They might encourage you to launch a new product, start hosting events, or doing one-to-one coaching sessions, etc., with the sole purpose of generating more revenue. While this may be true for some people, it doesn’t...

Are you struggling to encourage disengaged members? Member engagement can be a tricky thing. We want people to consume the content, engage with the community, and really use the membership that they’re paying for, but we don’t want to nag people with constant emails either. Once someone becomes disengaged, it can be difficult to nudge them back into action. In this episode I look at the ways you c...

Do you have an effective membership exit survey in place? It’s a depressing fact that no matter how hard you try, you cannot stop people from leaving your membership site. Cancellations are just par for the course in the membership game. But don’t despair, because there is one tool that can make all the difference and that all membership site owners should have in their arsenal – the exit survey....

Do you want to launch a membership, or have you launched already and now found that there are big, established competitors in your market? Don’t panic. Your competitors may have a massive library of content, years and years of experience under their belt, or thousands of members, but don’t let that intimidate you. Your size, your uniqueness, and your ability to zig when your competitors zag, gives...

Are you finding Instagram a frustrating platform to promote your membership? Instagram is the one social channel where it is hard to add links to promote your content. But that doesn’t mean you should ignore it. As well as just using it as a content outlet to promote your blog, podcast, or video content, there are multiple ways Stories can be used to promote your membership business. In this episo...

Did your membership achieve its goals this year? If it did, congratulations! If not, could your approach to goal setting have improved your chances? As the year draws to a close, there's no better time to take stock of how far you've come. Reviewing the last 12 months is a great way to appreciate your achievements and the first steps to planning for your membership's future. Goal setting is a vita...

Just like that, another year is over... And what a year 2020 has been! Rather than dwell on what could only be described as an insane 12 months, let’s end the year on a high and think about what we’ve all achieved.  It has certainly been a big year for Callie and I. We’ve:  Grown our team with two full-time hires - Kathryn, our Head of Digital Content and Tom, our Graphic Designer. ...

How are you planning to run your membership over the festive season? As a membership site owner, you have the freedom to choose how you run your membership all year round. However, the holidays present unique opportunities for producing content, running promotions, and taking the time to sit back and relax. In this episode, I tell you the six things you can start doing now to plan for the holiday...