Membership-Driven Business

What would change about how you promote your membership if you knew you'd be selling it for the next 70 years? That's exactly what brands like Gucci have done... finding fresh, exciting ways to sell the same iconic products for decades. And in this second installment of the Return to Form series, I'm borrowing from their playbook to help you get your creative spark back for marketing an establishe...

You can be in a rut with your membership marketing and still grow it anyway. If you've been feeling uninspired about how you talk about and sell your membership, like you've said it all before and you're not sure what fresh thing there is to say, you’re going to love the new series I’m kicking off on the podcast (and newsletter) called Return to Form. This is Volume #1! 📌 Join the Membership-Driv...

Growing a membership past 1,000 members requires a radically different playbook than the one that got you there... and most of the advice online simply isn't built for your level of success. If you've built a membership with a thousand members or more, you've probably noticed that the conversations happening publicly are aimed at beginners chasing their first 50 members. Meanwhile, you're navigati...

You know the magic is happening inside your membership. You can feel it in every breakthrough, every thank you note, every resource that becomes a member favorite. But the moment you sit down to write a sales post or explain what your membership is about, you feel at a loss for words. If your retention is strong but your sales aren't matching, this episode is about the translation problem sitting...

You have an amazing membership. You know it, your members know it, and the results speak for themselves... so why does it feel like your sales don't reflect that? If you've been putting in the work to promote your membership and people clearly love what you do behind the scenes, but new members just aren't joining at the volume you'd expect, this episode will help you figure out why. I'm walking y...

You're out there creating content, sending emails, showing up on social media, being so generous with your expertise... and wondering why people aren't joining your membership at the rate you'd expect. Here's what might be happening: you're giving tips when you should be sharing your point of view. In this episode, I'm making the case that tips are dead as a membership sales strategy in 2026. The...

Your membership isn't dead... but is it truly alive? If your membership feels like it's in a state of suspended reality, where things aren't falling apart but they're definitely not thriving, this episode is your diagnostic. Before you look at sales strategies, repositioning, or messaging fixes, there's a deeper question to answer first... are you actually sold on your own membership? Because it's...

You know that feeling when something's just *off * inside your membership? Members aren't engaging the way you'd hoped, the energy feels flat, and you're starting to wonder if the whole thing needs an overhaul? Before you raise the price, restructure the offer, or spiral into second-guessing everything you've built, there are three practical things you can do to bring the vibe back to life. In thi...

There's a crucial difference between knowing how to launch and knowing how to grow a membership sustainably, and understanding this distinction will change the way you sell. If you've been caught in a cycle where each launch catches you by surprise, each promotion feels like starting from scratch, or you're constantly winging it with your membership growth, this episode is for you. My brilliant cl...

Does your membership revenue feel random? You're working hard behind the scenes, your members are happy, but when it comes to growing your income and hitting your goals, things feel unpredictable. If you've been frustrated by plateaued growth or can't seem to break out of the "nice little baseline" zone with your membership, let's talk about what you can do differently! In this episode, I'm walkin...

What if building one skill could simultaneously improve how you sell your membership, enhance your member experience, boost retention, AND give you clearer revenue forecasting? That skill is learning how to position a compelling 12-month membership tier... even if you have no plans to actually offer one. In this episode, I'm breaking down why thinking through an annual membership offer will make y...

If you've ever found yourself stress-cleaning your business during a promotion (or fantasizing about becoming a seaside barista), this episode is your lighthouse. Running a membership promotion can trigger completely normal anxiety and discomfort. The vulnerability of putting yourself out there, the white-knuckle grip on your sales dashboard, the voice in your head questioning everything... it's a...

Jamar Diggs said he'd never start a membership — until he did. He thought they were a time and energy suck that required endless content drops. So: he decided to do something different. He launched his membership, the Low-Lift Club: which doesn't deliver monthly content or require Jamar to be endlessly available in his community, answering questions on demand... And his members love it. Fast-forwa...

Setting membership goals without first answering these two questions is like trying to win a million hearts instead of actually winning the game. (Yes, that was a Survivor reference.) If you've ever set a big, inspiring goal for your membership (like: "impact 1 million women" or "help 10,000 people get debt-free") and then struggled to figure out what the hell to actually DO on a weekly basis to m...

Growing your membership is a priority, but it's likely not the only thing you're doing in your business. You have other offers to sell, things you're creating, and it takes a real plan to make sure your membership growth goals don't fall to the wayside. This was true for Maggie Patterson: a marketing & communications expert, business consultant, the author of Staying Solo - and the owner of Th...

There's a massive difference between solving problems and tolerating dysfunction in your membership. Recognizing which one you're doing will unlock your next level of growth. If you've been sensing that the effort you put into your membership could be yielding even better results, or you're ready to move from good to exceptional membership performance, you’ll learn exactly where to focus in this e...

Lately, I’ve been thinking a lot about what it means to create a membership with Staying Power. The truth is that anyone can start a membership. The bar to entry has never been lower… But the memberships that last, the ones that actually leave a positive impact on the people who join it — and on you, the person running it? Well, those memberships all have something special called Staying Power. Ov...

What if the way you've been thinking about "success" in your membership launches is actually undermining your staying power? In this episode, I'm challenging the all-or-nothing mindset that so many membership owners bring to their sales and growth efforts. Instead of measuring every promotion by whether you "win" or "fail," I'm introducing a new lens that will help you build longevity, more resili...

If you’re growing a membership, it can be hard to know what to focus on next—especially when you're getting advice that assumes you’re either just starting out or already operating at scale. In this episode, I’m walking you through the three growth stages I see again and again in my work with membership-driven businesses: Foundation, Framework, and Finesse. Whether you're testing what makes people...

If you run an always-open membership, you already know the challenge: without a deadline, it’s harder to get people to join now instead of “someday” (which often never comes). In this episode, I’m sharing three ways to create urgency for your membership without discounting, free trials or fake urgency (like saying the doors are closing when they’re really not). You’ll learn how to use what’s alrea...

Over the last 8 years I've worked closely with business owners whose memberships generates the majority of their income, to the tune of multiple 6- or 7-figures per year. In this episode, I'm sharing how they think about their membership - plus one thing they often forget - and how you can apply these perspectives to grow your recurring revenue in 2025 and beyond. Links and Resources: 🎯 Work with...

Are you already dreading your next membership promotion because you’re worried you won’t hit your goal? In 2025, many membership owners are being forced to throw old the old rulebook and find new ways to get members in the door. It can be incredibly frustrating (and often, downright demoralizing)! We are all in a moment where we’re being asked to rise to the occasion, and to answer some hard quest...

Feeling like you’re always selling to the same people every time you launch your membership? In this episode of Membership-Driven Business , we’re talking about how to create a visibility plan that helps you bring fresh leads into your world consistently, so your membership has more chances to grow. We're talking about: Why recurring revenue depends on year-round visibility (not just launch pushes...

Think the only way to grow your membership is to plan a big, high-pressure launch every few months… only to burn out and start all over again multiple times a year? Think again. In this episode of Membership-Driven Business , we’re talking about what’s changing in the world of memberships, and why hanging all of your hopes on your next big launch might not be your best bet. If you’ve been relying...

Relying on motivation & willpower to grow your membership is a risky strategy, but it’s so common among the business owners I work with (even the very successful ones). In this episode of The Membership-Driven Business Podcast , we’re talking about why your membership growth feels shaky, especially if you’ve been letting your energy or motivation levels dictate how (and how often) you promote...