Membership-Driven Business

Does it feel like you’re starting over from scratch every time you promote your membership? In this episode of Membership-Driven Business, we’re talking about why having just a launch plan isn’t enough to grow your membership sustainably (or keep your sanity intact). I’ll walk you through the three core pieces of a real growth plan—so you can stop guessing your way through every launch and start s...

🎉🎉 The PLAY TO WIN Quiz is here! Go to playtowinquiz.com to take the 2-minute assessment now. In this episode of The Membership-Driven Business Podcast , we're diving into a new way to approach membership growth—one that starts with you. Instead of following someone else’s formula, I’m sharing a free tool to help you find your personal path to growth: the Play to Win Quiz! We’re talking about:...

Running your membership like a course creator is bad for business. Unfortunately... it's also the default. If you plan your membership content by asking questions like: ❓ What topic should we cover this month? ❓ What's been on my mind lately? ❓ What would members find interesting? ❓ What ideas do I want to share? Then you're defaulting to something I call  "Idea Thinki...

I don’t know about you, but the idea of intensively planning my year or doing a big review feels completely unappealing to me at the moment. I say this as a person who LOVES to dream big and envision what’s possible — thinking about the future comes really naturally to me — but I also know that not every year is going to be my Best Year Ever, and I’m OK with that.  ... You too? If you want in...

Many membership owners find themselves stuck with shrinking launches and declining engagement, wondering what's gone wrong. In this episode of The Membership-Driven Business Podcast, we're exploring 7 critical mistakes that could be holding your membership back — and more importantly, how to fix them. We're talking about: 🔹 Why the "Netflix model" of membership is becoming less effective and what...

Many membership owners dream of setting up an evergreen funnel to solve their sales challenges, but the reality is more nuanced. In this episode of The Membership-Driven Business Podcast, we're exploring why having a robust, multi-faceted sales system is crucial — and why evergreen alone won't save you. We're talking about: 🔹 The three essential pillars of a sustainable membership sales system an...

Does promoting your membership feel like a chore lately — like you're just going through the motions with the same old marketing playbook? Many membership owners find themselves stuck in a cycle of repetitive promotions that have lost their spark. In this episode of The Membership-Driven Business Podcast, we're exploring how to bring creativity and excitement back to your membership marketing — bo...

Let's talk about your membership sales page. If you're like most membership owners I work with, you probably let out an internal groan. Your sales page feels outdated, cluttered, and doesn't reflect all the amazing value you're delivering inside your membership. In this episode, we're diving into what makes membership sales pages different, and how to make yours work harder for you. We'll cover:...

I know, I know. There are so many conversations about how selling feels so much harder in business right now. I’ve spoken with many membership owners behind the scenes who feel like their sales are slower or they have to work twice as hard — just to achieve the same result. There’s a lot of chatter about selling in 2024, but I don’t feel membership owners are being well-served by most of the persp...

Designing a membership with broad appeal doesn’t mean you have to serve anyone and everyone. In fact, this is one of the biggest reasons people get tired of their membership and decide to close it down. If the people you’re attracting into your membership aren’t the people you truly love to work with, then it’s time to look at the difference between an ideal customer and what I refer to as a “ hig...

One of the biggest fears and frustrations of the membership owners I talk to is over-delivering: the feeling that you’re giving too much, for too little in return. The problem? We’re thinking about over-delivering in the wrong way. It doesn’t mean what most of us think it means. We’ll explore: The 2 reasons why membership owners get stuck in a pattern of over-delivering and then resenting their me...

Do you feel like your membership content is smart, brilliant and original — but members aren’t using it? If your churn is higher than you’d like, or your engagement feels low, this episode is for you. We’ll explore: Why low membership engagement isn’t just about creating great content Why all membership owners are in the business of behavior change — and how to use it to help your members get bett...

Have you been thinking about making a change to your membership, but you’re afraid of the potential blowback? In this episode, Natalie takes you behind the scenes of: What’s required to successfully navigate a membership change project The 3 specific phases to focus on (and why most membership owners only focus on one) The missing ingredient that has nothing to do with strategy… and everything to...

You know you have a great membership, but translating that into a strong message isn’t so easy. In this episode, Natalie shares the four layers of how to communicate what really makes your membership irresistible in 2024 — and what modern buyers are looking for when they land on your sales page and start weighing up whether your membership has a place in their lives. Links and Resources: NEW! 💘 C...

Do you have a habit of only working on your membership when you're about to promote it? If you're stuck in a cycle of adding new bonuses and changing up the member area only before promotions -- and feeling super frantic and stressed while you do it -- this episode is for you. We also discuss how to think about the role of your community manager in a new way, and how they can help you work on opti...

In this episode of "Membership-Driven Business," host Natalie Taylor discusses how to evolve your membership program without disrupting its core. She shares insights on maintaining alignment with your vision and values while adapting to changes in your business and market. This episode is essential for anyone looking to keep their membership relevant and engaging over time. What You'll Learn: How...

In this episode of "Membership-Driven Business," host Natalie Taylor explores how to achieve a smoother, more enjoyable experience for your next membership launch. By focusing on experience over ease, Natalie offers practical advice on how to improve your launch process for yourself, your team, and your audience. What You'll Learn: The difference between ease and experience in the context of launc...

In this inaugural episode of "Membership-Driven Business," host Natalie Taylor dives deep into what it truly means to be a membership-driven business. She explains the fundamental differences between simply having a membership and adopting a membership-driven mindset. This episode is a must-listen for anyone looking to transform their business by making their membership the heartbeat of their comp...