MedTeXperts
MedTech Business Academy
Attention MedTech executives: Are you looking to grow exponentially and remain competitive in the MedTech Industry? Our renowned professors, the MedTeXperts, have launched a new podcast, the "Medtech Business Academy," where you can earn your MEDTECH MBA! We will be sharing our insights related to all aspects of Medtech commercialization including strategies for engaging with distributors, digital marketing, inside sales, clinical experience marketing, and healthcare economics. Download your episode on Spotify, Apple iTunes, or wherever you listen to your favorite podcasts.
Where to listen?
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Episodes
Episode 41: Special Guest Abbi Jones of MedPaper 09.08.2023 44:10
Listen in to the latest #WomenInMedtech #podcast with Special Guest @Abbi Jones. Abbi is the founder and CEO of Medpaper & the inventor of its flagship product: Eco•pi (https://ecopi.health/). She is an #industrydisruptor & is passionate about giving a comfortable & sustainable #patientexperience. An #entrepreneur at heart, this #medtechinnovator credits her success to her #drive, #per...
Ep. 40: The Triple Threat for Medtech: Inflation, Labor, and Supply Chain 03.08.2023 49:24
Today the MedteXperts are joined by Scott Centea from AngioDyanmics. Scott entered AngioDynamics in 2005 as a sales representative serving the Carolinas. He served in a variety of positions, culminating in his most recent promotion to Sr. Vice President/General Manager of Endovascular Therapies and Peripheral Artery Disease. He continues to play a pivotal role in steering the company through an i...
Ep. 39 - The 2023 Conference Season 19.07.2023 44:13
Hello and welcome to Episode 39 of the MBA podcast. Barbara Strain leads our other hosts Tom Hickey, Skender Daerti , and Scott Alexander in the first half of the 2023 Conference Season. We take a look back at the first half of the year, and how to maximize your opportunities in the second half. Listen in and hit subscribe below!
Ep. 38 SONSIEL Putting Words Into Actions 13.07.2023 43:55
We are fortunate to have Hiyam Nadel, from SONSIEL with us today. SONSIEL is the Society of Nurse Scientists, Innovators, Entrepreneurs, and Leaders. Hiyam also individually has an extremely impressive track record of bring the Center for Innovations in Care Delivery Director at Massachussets General Hospital, an inaugural Johnson and Johnson fellow, selected as Innovation Learning Network Changem...
Ep. 37 - Pipeline Preparations 06.07.2023 36:49
Today we’ve heard that many companies say they are sitting on the largest pipelines in their history, but will it be feast or famine in Q3 & Q4? As Tom Hickey reminds us “Time Kills Deals.” To give your pipeline the best chance of paying off, make sure your customers are still engaged, your value proposition is still resonating, and stay top of mind. Thank you to our hosts, and thank you for l...
Ep. 36 - Women in Medtech Series 1 30.06.2023 36:22
Today is a little different at the Medtech Business Academy, as we are doing out first episode in our Women in Medtech series. This series will be interspersed into the normal MBA podcast and will focus on featuring female leaders, inventors and entrepreneurs that are changing the healthcare and medtech landscape. Listen in, and hit subscribe so you'll never miss an episode!
Ep. 35 - Leveraging AI and Preparing for a New Future 23.06.2023 35:06
Hello, and welcome to episode 35 of the MBA Podcast. On today’s show, the MedTexperts discuss AI and the pressures Healthcare and Medtech are using it to resolve. How can you use AI to improve your own work? Listen in and hit subscribe below.
Ep. 34 - Design Thinking with Guest Suzy Engwall 08.06.2023 46:31
Listen in to episode 34 of the MBA Podcast, where our hosts welcome guest and healthcare innovator Suzy Engwall. Suzy and the MedTeXperts explore the concept of Design Thinking - What it is, why you need it, and how to use it. Don't forget to subscribe below!
Ep 33 Bob Rogers & Abby Norfleet of Kurin 01.06.2023 46:39
Welcome to today’s episode of the Medtech Business Academy. The Med-TeXperts are joined by two members of the Kurin team, Bob Rogers and Abby Norfleet. They will be reviewing their successes and challenges in bringing a new product to market, as well as the approach that has helped them find success. Let’s go ahead and listen in.
Episode 32: Leveraging Market Research 15.05.2023 31:52
Welcome to the Medtech Business Academy podcast Episode 32: Leveraging Market Research. Today Scott Alexander, Skender Daerti, and Barbara Strain discuss how to develop your product and messaging through market research. We hear answers to questions like: What does it mean to know your customer? Have you made a story that resonates with your audience? Do you have a long term product, or are you ju...
Ep. 31 Show Me Why: A CMO's Perspective 01.05.2023 45:20
Hello and welcome to Episode 31 of the MBA podcast. Today the medtexperts welcome Dr. Mark Adelman, CMO at Syntactx CRO in New York City. Dr. Adelman and the hosts discuss the impact of the financial deficits in the global hospital environment, the trickle down to staffing, and what hospital administration needs to hear when you’re bringing them new technology. Let’s listen in!
Ep. 30 The CNO's Viewpoint 24.04.2023 46:10
On this episode of the Medtech Business Academy Podcast: Building on the conversation with last episode’s special guest Crystal Wagner, we welcome to the MBA Podcast today CNO Dr. Lewis Perkins. Lewis and the team delve into the challenges he is facing and the innovative solutions he is coming up with, including virtual support teams for new nurses and adopting technology solutions that reduce lab...
Ep. 29 A Nurse Manager Weighs In 12.04.2023 43:24
Hello and welcome to the latest episode of the MedTech Business Academy podcast. This week our regular MedTexperts, Barbara Strain, Mike Sperduti, Scott Alexander, and Skender Daerti, are joined by special guest Nurse Manager Crystal Wagner. Listen as Crystal, Barbara, Scott and Skender discuss the current state of the healthcare landscape: staffing issues, clinical education, what the nursing com...
Ep. 28 Health Systems in 10 Years 21.03.2023 37:14
Today the team is reviewing and dissecting the recent Becker's Healthcare Article: Health Systems in 10 years: 20 predictions from top executives. Remote Activity and telehealth is here to stay, and medtech needs to acclimate to the new normal. Patients are looking for sources and solutions that have high ratings and offerings that are meeting us where they are - which is online. And healthcare is...
Ep. 27 What is Happening Today 13.03.2023 34:42
Scott, Barbara and Skender from the Med-Texperts are here today at the MedTech Business Academy. Today’s episode will be discussing what is happening today. Topics such as: labor budgets in the hospital and their effect on medtech. Staff in facilities are newer, younger, travelers - what you need to do to support these clinicians is drastically different than just a few years ago, and meeting the...
Ep. 26 The State of Affairs 21.02.2023 36:32
Although we are early into the earning reporting season for year end 2022, we are seeing some interesting trends. While Q4 2022 had many challenges, one of the most common themes in the earning reports was in regards to Macroeconomic headwinds. Overall there has been a feeling of doom, but those thoughts no longer seem indicative of the current situation. On today’s episode of the Medtech Business...
Ep. 25 The Future of MedTech Sales is Hybrid 08.02.2023 39:05
Welcome! Join us for this episode of the Medtech Business Academy. Today’s podcast has the MedTeXperts breaking down the traditional medtech model and the future of sales, as reviewed in the McKinsey article: The future of medtech sales is hybrid. The team will be examining the article, reviewing what they feel McKinsey got right, as well as what they are seeing in the environment today.
Ep. 24 Blocking and Tackling 26.01.2023 36:23
More than just scoring touchdowns on the football field, it is vital that you start with simple things like blocking and tackling to properly control your game. What are the things that you are leaving on the field, and how do you capitalize on those items? This episode of the MedTech business Academy will focus on how to make some quick and easy adjustments to elevate your team and brand experien...
Ep. 23 Setting Up for 2023 Success 10.01.2023 39:19
Welcome to 2023 - the world has changed and not everyone has realized it. This is leaving much of medtech wondering What is happening, and how are we going to manage? How do you lead your sales people, create loyalty and stay connected in the face of the headwinds that we are seeing, as well as capitalize on the tailwinds that exist. Accepting that this is what the world looks like, you can still...
Ep. 18 - How do you get decision makers' attention? 23.09.2022 32:30
How do you get in front of clinical decision makers? This is the root of the sales and marketing challenge for many and techniques are no longer the same as they were pre-pandemic. Before COVID, the question was who IS a decision maker; today, the latest questions revolve about how to deliver information to the end users in a way that does not get lost in the noise. How do you generate the qualifi...
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