MediaJel | The Podcast

More and more dispensaries are offering delivery. So how can you differentiate your delivery service and get your ads right in front of potential customers? If you’re ready to stand apart from the competition and connect with more people in your delivery zone, tune in to learn about the easy advertising campaigns you can get off the ground fast. Building a core customer base is hard enough without...

Success starts with careful planning. For a dispensary, that means having a thorough business plan that showcases your knowledge of both the industry and running a business. Are you ready to take on the challenges? Join us as we cover the crucial steps you need to follow to build a winning dispensary business plan. Make an impression with a business plan that highlights all the unique points of yo...

Leverage Display Ads to Reach Your Target Audience Show up right where your customers are. With dispensary programmatic advertising, you can get your ads on the websites and apps that your customers love. Plus, getting started is easy. Join us to learn which campaigns you need to launch ASAP! Tackle all of your advertising concerns with dispensary programmatic advertising. Compliant ads? Check. Ex...

Abandoned carts are a hallmark of ecommerce. Whether put off by additional costs like taxes or annoyed at having to create an account, online shoppers fail to check out at an alarming rate. And your dispensary is suffering because of it. Stop letting those abandoned carts limit your potential revenue. Join us as we talk about how you can win back those customers and reduce dispensary shopping cart...

Set your sights on travelers and take advantage of the popularity of cannabis tourism in your area. With targeted ads, you can focus on specific user segments based on location, behavioral data, and more. These ads are more effective than regular display ads—and more likely to score you sales. Combine them with insight into your city’s popular tourist destinations and you have a winning strategy f...

We’ve all seen those #sponsoredposts​—and maybe you’ve even taken steps to create a #cannabis​ Instagram influencer campaign—but do people even pay attention to those posts? YES! And if you want to take advantage of the instant credibility and cachet that an influencer campaign can provide your brand, then tune in to learn how to successfully launch your own. Authentic influencers can help provide...

Share Info about Products, Your Store & More! QR Code use in the US and the UK has increased by about 18.8% since the start of the pandemic, and for good reason. Cannabis QR codes are easy to implement and make it easy to share information with your customers. Join us as we dive into how to get the most from these scannable codes and boost your customer experience! Many different state and local r...

Deals encourage customers to buy more from you. If you want to keep your loyal customers coming back time and time again, give them something worth stopping by for! There are a lot of KPIs to keep track of when running a dispensary. When it comes to customers, you want to know how much it costs to acquire a new customer (customer acquisition costs of CAC) and the lifetime value of a customer. To m...

Let’s be honest: last 420 was a bust. With COVID bursting onto the scene, dispensaries had to go virtual, fast. There wasn’t enough time to plan a true event and make the party worthwhile. Now, with many events still on pause, it’s time to create a 420 event to remember—even if it’s just online. Gear up for 420! Cannabis virtual events can be fun and engaging. Plus, they’re a great way to connect...

Thanks to their algorithms, social media posts with more engagement are more likely to get seen in your followers’ feeds. If you want to make the most of your social media channels, then follow our cannabis Instagram marketing tips to get those valuable likes and spark conversation. With a focus on visual content, Instagram has grown into a powerful marketing tool that dispensaries should leverage...

Score More Foot Traffic With an Ideal Spot Where your shop is located can impact your sales and growth potential. Make sure you get started on the right foot by picking a spot that is primed for success. Join us to unpack the 10 things you need to think about before signing a lease. You know that real estate mantra, location, location, location? Well, it applies to retail too. If you want people t...

How people feel when they visit your store impacts whether they’ll bother to leave you a review or shop with you again. If you want to develop loyalty and score 5 stars for your service, then tune in to hear our top tips for creating a customer experience that gets people to come back time and time again. Consumers have more options than ever before. If you want to convert them into loyal customer...

Spy on the Competition: Start Using These Cannabis Market Research Tips Today: Check Prices, Ads & More! What your competitors are doing can impact your bottom line. Don’t get outsold! Use our cannabis market research tips to learn their secrets and get ahead. Dispensary espionage? Not quite. Understanding what the competition is doing is simply Business 101. Staying on top of the current business...

20 Must-Know Advertising Terms to Demystify Your Digital Ads: Learn These Terms to Better Capitalize on Your Ads We know that digital advertising can be confusing. Don’t let the different terminology stop you from investing in some of the most profitable advertising channels! Join us as we cover the top 20 cannabis advertising terms you need to know to understand the online advertising landscape a...

88% of searches for local businesses on a smartphone either call or visit the business within 24 hours. If you don’t show up in those searches, you’re losing sales! Rank higher and show up when it counts with a robust local SEO strategy for your dispensary. Sign up for our latest webinar to learn what your marijuana local SEO strategy needs to include. Whether you’re a one-store dispensary or a mu...

Get More Online Orders: Make Sure Your Website Has These 11 Things Improve Conversions & Increase Your Revenue! Your website is your digital storefront. Make sure it’s working for you! Join us as we talk about the 11 components you need to convert more visitors into customers. A bad website can turn customers off and drive them to your competition. Too many dispensaries still think that cannabis s...

SEO Success: The 10 KPIs You Need to Track to Succeed Track These & Watch Your Sales Grow Tracking provides you with the insight you need to make sound business decisions and propel your growth. Make sure you’re tracking what matters. Join us to hear the 10 SEO KPIs you need to be monitoring to get more people to your website and dispensary menu. When you don’t measure your progress, you’re less l...

Options are great, but when it comes down to picking which ecommerce menu is going to help you reach your revenue goals, choosing between the various platforms can be a mind-numbing experience. Join us as we help you decode the sales talk and pick your ideal menu to get your online sales off to the right start. Choosing the right dispensary menu can have a huge impact on your sales and your abilit...

73% of Americans say they prefer direct mail from their favorite brands because they can read it when they want. Take advantage of this and get your message in front of cannabis lovers to increase your sales. The Direct Marketing Association reports that 79% of Americans will act on direct mail immediately, while only 45% will act on emails. That means you have a better chance of converting a read...

Your website is crucial for sharing information with your customers, but how do you know what information they want? Tune in for our latest webinar to learn how to uncover the topics your customers want to read about and our top cannabis content marketing tips. WordPress users produce about 70 million new posts and 77 million new comments each month. That’s a lot of content. Unfortunately, that do...

Get Found: List Your Dispensary On These Directories to Boost Visibility When you use marijuana business listings, you create more spaces for customers to find you. Join us to learn more about why this is a valuable strategy and where you should be listing your dispensary. Setting up a profile on sites like Leafly and Weedmaps can put your dispensary in front of more customers. But where else shou...

11 Crucial Website Optimization Tips To Boost Your Google Rankings: Implement Now to Boost Your Dispensary SEO Your website is your digital storefront. But if you want people to find it via Google, you need to focus on certain factors to boost your search ranking. Tune in to learn our best dispensary SEO tips and discover the secrets for a high ranking site! Website optimization not only makes you...

Rank Higher on Google: Cannabis Link Building 101: Improve your search authority and get more sales The higher you are in Google search results, the more likely potential customers will visit your website and buy from you. But if you want to improve your ranking, you need to invest in cannabis link building. Tune in to learn more about this strategy and how you can get started increasing your link...

Local SEO is more important than ever thanks to the ubiquitousness of cell phones and Google. Make sure you show up when it counts—focus on these local ranking factors in your cannabis SEO strategy. Google search remains the most popular way to find nearby dispensaries. These “dispensary near me” searches almost always lead to store visits. If you want to capitalize on these mobile queries, you ne...

Get More People Talking About Your Dispensary What people say about your dispensary online can help score you even more customers—but you need to be a part of making that conversation happen. Tune in to get the down-low on dispensary reputation management and how you can increase your reviews. Ignoring reviews can lose you sales. 82% of customers check reviews for local businesses [BrightLocal]. I...